Lapse It
Lapse It is a consumer mobile application, developed by Interactive Universe, that captures time-lapse and stop motion videos on iOS and Android devices, offered freemium with a one-time Pro upgrade unlocking 1080p capture and direct social upload.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Lapse It does
Lapse It is a consumer mobile application developed by Interactive Universe that enables users to capture time-lapse and stop motion videos on iOS and Android devices. The product is delivered as native apps on both platforms, featuring a proprietary render engine, configurable capture intervals starting at one second, unlimited capture length and frames, and support for resolutions up to 1080p Full HD (1920x1080) in the Pro tier. Output is rendered in MP4, MOV, and FLV formats with adjustable frame rates, and users can apply visual effects during capture or rendering. Built-in integrations with YouTube and Facebook allow direct upload from within the app.
The product is offered as a two-tier freemium model. The free version provides basic time-lapse capture at reduced resolution and limited features, while the Pro version is unlocked via a one-time in-app purchase that grants access to 1080p capture, additional rendering modes, advanced filters and effects, and soundtrack capabilities. Pro license payment is linked to the user's Google Account for cross-device restoration. Distribution is product-led through the iOS App Store and Google Play Store globally, with a direct website download alternative.
The company operates as a bootstrapped, founder-owned private entity under the Interactive Universe legal name, with no disclosed funding rounds, institutional investors, M&A activity, or management team information in source data. Marketing relies on app store optimization and organic social presence on Facebook, Twitter, and Google+. The company claims 500,000+ tested users as cumulative social proof. No revenue, headcount, or active growth metrics are disclosed.
Lapse It firmographics
Firmographics- Name
- Lapse It
- Legal name
- Interactive Universe
- Website
- https://lapseit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Lapse It is a consumer mobile application, developed by Interactive Universe, that captures time-lapse and stop motion videos on iOS and Android devices, offered freemium with a one-time Pro upgrade unlocking 1080p capture and direct social upload.
- Ownership category
- akta.pro rank
Lapse It industry classification
Industry- Product category
- Mobile Video Capture and Editing
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Short-Form User-Generated Video Platforms (MPACABAB)
Keywords
Lapse It business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium App Model: Free version with limited resolution and features drives Pro version upgrades. Pro version unlocked via in-app billing with payment linked to Google Account for cross-device access.
- Pro Version In-App Purchase: One-time purchase unlock for Pro features including 1080p resolution, additional effects, and full feature access. Payment stored in user Google Account and automatically restored on fresh installs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free version with limited features and lower resolution capture |
| One time/ perpetual license | Others | Pro version with 1080p Full HD and all features unlocked |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Lapse It product offering
Product offeringCore offering
Lapse It is a native mobile application for iOS and Android that captures and renders time-lapse and stop motion videos directly on a smartphone. It offers a free version with basic capture and lower resolution, plus a paid Pro version unlocking 1080p Full HD capture, additional visual effects, multiple render formats (MP4, MOV, FLV), and direct upload to YouTube and Facebook. The product is monetized via a one-time in-app purchase for the Pro upgrade.
Product overview
Lapse It is a mobile time-lapse and stop motion video capture application available in two tiers: a free version providing basic time-lapse capture functionality at lower resolution, and a Pro version (purchased via in-app billing) unlocking 1080p Full HD capture, multiple render formats (MP4, MOV, FLV), various frame rates and resolutions, filters/effects, and soundtrack capabilities. The product is offered as a native app for both iOS and Android platforms, with direct sharing to YouTube and Facebook built in.
Differentiator
Problem solved
Functional benefit
Products and services
- Lapse It (Free Version) Free native mobile application for iOS and Android that lets consumers capture time-lapse and stop motion videos at lower resolutions with basic rendering options, designed for personal and social sharing use cases.
- Lapse It Pro
Quantifiable outcome
- Capture resolution up to 1080p Full HD (1920x1080)
- +2 more outcomes
Companies that use Lapse It
Customer profileSegments1 record
Ideal customer profiles1 record
Lapse It technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Lapse It partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Lapse It competitors and assessment
Company assessmentBroad incumbents
- Instagram (Meta): Instagram is a major social platform with built-in time-lapse, hyperlapse, and stop motion-style creative tools. It is a broad incumbent peer to Lapse It because it natively offers the app's core functionality to a vastly larger audience, reducing demand for standalone capture apps.
- Splice (Bending Spoons): Splice is a mobile video editing app from Bending Spoons. It is a broad incumbent peer to Lapse It because it competes for the same consumer creator segment on mobile, with a subscription model and a broader feature set beyond time-lapse.
- VSCO: VSCO is a mobile photo and video creation app known for its filters and creator community. It is a broad incumbent peer to Lapse It because it competes for the same consumer creative-tool wallet share with a subscription-based monetization model, contrasting with Lapse It's one-time purchase.
- InShot: InShot is a popular mobile video editor with a large consumer user base. It is a broad incumbent peer to Lapse It because it overlaps on consumer mobile video creation, effects, and social sharing, even though it is not specialized in time-lapse capture.
- CapCut: CapCut is a free, massively distributed mobile video editing and effects app from ByteDance. It is a broad incumbent peer to Lapse It because it absorbs the same consumer use case (mobile time-lapse/stop motion capture plus editing and effects) as part of a much wider creator platform.
- GoPro Quik: GoPro Quik is a mobile video editing app tied to GoPro's action camera ecosystem. It is a broad incumbent peer to Lapse It because it serves mobile video creation and editing for consumer creators, with stronger brand and hardware distribution behind it.
Others
- Magisto (Vimeo): Magisto is an AI-driven mobile video editing service, now part of Vimeo. It is comparable to Lapse It as an adjacent consumer mobile video creation tool, although its focus is automated editing rather than configurable-interval time-lapse capture.
Direct peers
- Stop Motion Studio: Stop Motion Studio is a leading mobile stop motion creation app for iOS and Android. It is a direct peer to Lapse It because both target the same consumer creator use case (mobile stop motion and frame-by-frame animation) with similar platform availability and creator-oriented feature sets.
- iMotion: iMotion is a mobile time-lapse and stop motion app available on iOS. It is a direct peer to Lapse It because it offers the same core capability—configurable-interval capture and stop motion video—on overlapping platforms for consumer creators.
- Life Lapse Stop Motion App: Life Lapse is a stop motion creation app aimed at social media creators and beginners. It is a direct peer to Lapse It because both serve consumer mobile creators making stop motion content, with built-in sharing workflows to social platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lapse It social profiles
Digital presenceLapse It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lapse It leadership team
Management profileNumber of profiles
Lapse It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lapse It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lapse It
What does Lapse It do?
Lapse It is a native mobile application for iOS and Android that captures and renders time-lapse and stop motion videos directly on a smartphone. It offers a free version with basic capture and lower resolution, plus a paid Pro version unlocking 1080p Full HD capture, additional visual effects, multiple render formats (MP4, MOV, FLV), and direct upload to YouTube and Facebook. The product is monetized via a one-time in-app purchase for the Pro upgrade.
Is Lapse It a public or private company?
Lapse It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lapse It founded?
Lapse It was founded in 2012.
How does Lapse It make money?
Two revenue lines are on record. Freemium App Model is the primary driver. The others are pro Version In-App Purchase.
Who are Lapse It's main competitors?
Broad incumbents on record are Instagram (Meta), Splice (Bending Spoons), VSCO, InShot, CapCut and GoPro Quik. Magisto (Vimeo) is listed as an others. Direct peers are Stop Motion Studio, iMotion and Life Lapse Stop Motion App.
Does Lapse It have an API?
No public API is recorded for Lapse It.
What industry is Lapse It in?
Lapse It's product category is Mobile Video Capture and Editing. Its primary akta.pro industry code is MPACABAB, Short-Form User-Generated Video Platforms. Its NAICS code is 5121 and its SIC code is 7372.