What Pinetics does

Pinetics (Pinetics Technologies Private Limited) is an embedded product development services firm specializing in medical and industrial electronics, headquartered in Pune, India, with regional presence in the USA, UK, Germany, and Switzerland. The firm delivers end-to-end engineering across electronics hardware design, embedded systems, firmware, IoT and IoMT, industrial design, UI/UX, and regulatory compliance for FDA Class II, MDR, IEC 60601, ISO 13485, IEC 62304, HIPAA, and GDPR. Customers range from early-stage startups and SMBs to enterprises that lack in-house engineering or need to scale existing product teams.

The core technical offering is a synchronized hardware-plus-firmware co-development model with a modular firmware architecture (HAL, middleware, application layers) and deep regulatory affairs capability. Pinetics complements services with a productized Pinetics SOM built on the NXP i.MX 8M Plus (2.3 TOPS NPU, Wi-Fi 6, Bluetooth 5.3), plus a carrier board and pre-booking channel ahead of a July 2026 production launch. In 2026 the firm signed a two-year commercial partnership with Mindgrove Technologies to create India's first SOM ecosystem on domestically designed silicon.

Revenue is generated primarily through professional services — project-based product development contracts, staff augmentation, and offshore development — with hardware sales from the SOM line emerging as a secondary stream. Go-to-market is direct enterprise sales with regional sales leadership in EMEA and the US, supported by technical content marketing, a project portfolio, and customer testimonials from medical, industrial, building automation, and agriTech clients.

Name

Pinetics

Legal name

Pinetics Technologies Private Limited

Website

https://pinetics.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinetics is an embedded product development services firm based in Pune, India, with offices in the US, UK, Germany, and Switzerland. It delivers end-to-end hardware, firmware, and IoT/IoMT engineering — including FDA-compliant medical devices — to startups, SMBs, and enterprises, and is launching its own NXP-based System on Module.

Ownership category

akta.pro rank

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Development Services: End-to-end product development and engineering services including electronics hardware design, embedded systems design, IoT/IoMT systems design, firmware development, industrial design, UI/UX design, and regulatory compliance consulting. Revenue generated through project-based contracts, statements of work, and service agreements.
2. Staff Augmentation: Flexible embedding of specialized engineers (firmware developers, hardware engineers, IoT engineers) into client teams for specific skill gaps and project scaling. Engaged on short-term contracts, long-term augmentation, or team-based staffing models.
3. SOM Hardware Sales: Sale of System on Module products and carrier boards for embedded computing applications. Products include SOM-only packages, carrier boards, and complete development kits. Scheduled for release in July 2026 with pre-booking available.
4. Offshore Development: Offshore development services allowing clients to leverage cost-effective engineering resources while maintaining quality standards.
5. Research & Innovation Services: Structured research, prototyping, and system integration services for exploring emerging technologies, reducing technical risk, and validating early concepts into engineering-ready solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pinetics delivers end-to-end electronic product development services spanning hardware design, embedded systems, firmware, IoT/IoMT, industrial design, UI/UX, and regulatory compliance for medical and industrial clients. The company complements its services with a proprietary System on Module (SOM) product line based on the NXP i.MX 8M Plus platform with edge AI capabilities, supporting industrial, medical, defense, and IoT applications. Additional offerings include POC and prototyping, staff augmentation, offshore development, and research & innovation services.

Product overview

Pinetics is a specialized product development company focused on medical and industrial electronics. The core product offering centers on the Pinetics SOM (System on Module), a compact system-on-module featuring the NXP i.MX 8M Plus processor with integrated Wi-Fi 6, Bluetooth 5.3, and edge AI capabilities via a 2.3 TOPS NPU. This SOM is complemented by a purpose-built Carrier Board that exposes all interfaces for development and deployment. The company also provides a comprehensive suite of engineering services including product development (hardware, firmware, IoT/IoMT systems), proof-of-concept prototyping, staff augmentation for embedded engineering teams, offshore development, and research & innovation services. The SOM targets industrial, medical, defense, and IoT applications, while the engineering services span the full product lifecycle from concept through manufacturing and regulatory approval.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinetics SOM (System on Module) Compact, production-ready System on Module built around the NXP i.MX 8M Plus Quad processor with integrated Wi-Fi 6, Bluetooth 5.3, and a 2.3 TOPS NPU for edge AI applications. Configurable with 1-8GB LPDDR4 RAM and 8-128GB eMMC 5.1 flash storage, targeting industrial, medical, defense, and IoT deployments.
• Pinetics Carrier Board Full-featured evaluation and development carrier board that exposes all Pinetics SOM interfaces including HDMI 2.0a, USB 3.1, dual Gigabit Ethernet, MIPI CSI/DSI, CAN FD, and GPIO, enabling rapid prototyping and production deployment.
• Product Development Services End-to-end product development encompassing electronics hardware design, embedded systems design, IoT/IoMT systems design, firmware development, industrial design, regulatory compliance consulting, and UI/UX design for medical and industrial electronic products. Delivered under project-based contracts and statements of work.
• POC & Prototyping Rapid proof-of-concept and prototype development services to validate product concepts and iterate based on real-world testing before full-scale production.
• Staff Augmentation Flexible embedded engineering staff augmentation providing specialized firmware developers, hardware engineers, IoT specialists, and embedded systems experts who integrate with client teams for short-term contracts, long-term augmentation, or team-based staffing models.
• Research & Innovation Services Advanced engineering research services for exploring emerging technologies, reducing technical risk, and transforming concepts into validated, engineering-ready solutions through structured research, prototyping, and system integration.
• Offshore Development Offshore product development services enabling cost-effective access to Pinetics engineering capabilities while maintaining quality standards and project coordination across geographies.

Quantifiable outcome

• Cardiovascular diagnostic system delivered from concept to FDA-compliant product in under 18 months
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

One partnership is on record.

• Mindgrove TechnologiescoreTechnology or Integration · 1 May 2026Two-year commercial partnership to integrate Mindgrove's domestically designed semiconductor chips into commercially deployed electronic products. Pinetics designs System on Module products around Mindgrove's Secure IoT SoC (28nm, 700MHz) and Vision SoC for applications including biometric access control systems, smart locks, and camera-based solutions. This partnership creates India's first System on Module ecosystem built on domestically designed silicon, addressing India's gap between chip design and end-product manufacturing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eInfochips (an Arrow Electronics company): Ahmedabad-based embedded services and IoT solutions firm acquired by Arrow Electronics, offering product engineering, silicon design, and connected device services — a larger, established direct competitor to Pinetics in medical and industrial verticals.
• Sasken Technologies: Bengaluru-headquartered provider of embedded product engineering and digital transformation services with deep automotive, industrial, and medical device exposure — overlapping customer base and regulatory expertise with Pinetics.
• PathPartner Technology: Bengaluru-based embedded systems, AI, and video processing services firm with automotive, medical, and industrial IoT exposure — comparable in size and technical focus to Pinetics, particularly in computer vision and edge AI.
• Volansys Technologies: India-based embedded product engineering services firm offering hardware design, firmware, IoT, and connected device development — directly comparable to Pinetics in target customers, delivery model, and technical scope.
• Softnautics: India and US-based embedded software and systems engineering services company specializing in firmware, SoC, and IoT — closely comparable in size, services portfolio, and target customer profile to Pinetics.
• Mistral Solutions: Bengaluru-based embedded design services and system integration company with strong defence, industrial, and medical device practices — directly comparable services portfolio and customer segments to Pinetics.

Broad incumbents

• GlobalLogic (Hitachi): Hitachi-owned digital engineering services firm with significant embedded, IoT, and connected product practices — competes for enterprise embedded development budgets across medical, industrial, and consumer segments.
• Cyient: Global engineering and digital solutions provider with embedded, aerospace, medical, and industrial offerings — broader incumbent competing with Pinetics for outsourced embedded product development programs.
• Tata Elxsi: Large Indian design and technology services firm with a significant embedded product design practice spanning automotive, medical, and broadcast — broader portfolio and global scale make it an incumbent competitor for Pinetics' enterprise accounts.
• Quest Global: Large global engineering services firm with significant embedded software, medical device, and industrial automation practices — competes for the same enterprise outsourcing budgets but at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pinetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinetics