Folgarida Marilleva Cableways

Name

Folgarida Marilleva Cableways

Legal name

Funivie Folgarida Marilleva S.p.A.

Website

https://ski.it

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Mountain Resort / Ski Lift Services

NAICS

Skiing Facilities (71392), Scenic and Sightseeing Transportation, Other (4879)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Zipline Mega-Jumps & Giant Swing Experiences (Canyon Swing, Rope Swing) (THAAAMAD), Via Ferrata & Adventure Climbing Parks (THAAACAE)

Keywords

• Ski lift operations
• Mountain resort services
• Cableway transportation
• Winter sports tourism
• Ski area management

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Lift Pass / Skipass Sales: The primary revenue stream from sale of lift tickets including day tickets, multi-day passes, the Starpass (pay-per-use season card replacing traditional season passes), the 5-out-of-7 flexible weekly pass, and Superskirama cross-area season passes. Tickets are sold online with discounts, at physical ticket offices, and via self-service kiosks. Liability insurance (RCT) is bundled or add-on at point of sale.
2. Summer Lift Tickets: Revenue from summer-season lift tickets for hiking, biking, and sightseeing activities, including access to Bike Park Val di Sole and mountain hut access. Sold via the same online and physical channels as winter tickets.
3. Energy Self-Production: Self-generated photovoltaic energy offsets operational electricity costs. The FESR-funded project produces ~260,000 kWh/year, reducing grid consumption and contributing to cost efficiency across lift operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Folgarida Marilleva Cableways (legal entity Funivie Folgarida Marilleva S.p.A.) operates ski lifts, cable cars, and gondolas across three interconnected resort locations (Folgarida Marilleva, Madonna di Campiglio, and Pinzolo) in the Brenta Dolomites of Trentino, Italy. The company sells day tickets, multi-day passes, season passes, and flexible pay-per-use lift access (Starpass) covering 150 km of ski slopes, and also operates summer mountain activities including hiking lifts, the Bike Park Val di Sole, and Family Park Daolasa.

Product overview

SkiArea Madonna di Campiglio operates as a multi-resort ski area management platform spanning three interconnected resort areas (Folgarida Marilleva, Madonna di Campiglio, and Pinzolo) in the Brenta Dolomites. The digital offering centers on a unified platform combining online lift ticket purchasing (standard day tickets, multi-day passes, season passes), companion mobile applications (SkiArea Campiglio App, Mountain Maps, Mowi Snow, iSki, Mowi Bike), and real-time information services (interactive ski maps, webcam feeds, weather reporting). Key ski pass products include the pay-per-use Starpass, refundable Flexible Ski Pass, and innovative 5-out-of-7 Skipass combining skiing with adventure activities. The area also encompasses summer activities including Bike Park Val di Sole and Family Park Daolasa.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Lift Passes (Skipass)
• Starpass
• Flexible Ski Pass
• 5 out of 7 Skipass
• Superskirama Cross-Area Season Pass
• Summer Lift Tickets
• Hotel Lifts Included (Summer Packages)
• Bike Park Val di Sole
• Family Park Daolasa
• Forest Zipline Prà Rodont
• Dolomieu Observatory at Doss del Sabion
• SkiArea Campiglio Mobile App

Quantifiable outcome

• 120 tonnes of CO₂ reduced annually through photovoltaic energy production
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Disney+minorGTM or Marketing PartnerSkiArea Madonna di Campiglio has partnered with Disney+ to promote post-ski evening entertainment. Visitors are directed to subscribe to Disney+ for streaming content after a day on the slopes, featuring bundled promotional messaging around the 'magic' of combining ski experiences with Disney+ entertainment. The partnership appears on the ski area website with subscription links and pricing details for Disney+ plans.
• Itas MutuaminorGTM or Marketing PartnerItas Mutua is listed as a partner on the ski area's website, providing insurance services potentially related to ski accident or travel coverage for resort visitors.
• Audi SummerminorGTM or Marketing PartnerAudi is listed as a summer season partner, likely providing vehicle sponsorship or promotional activities linked to the Audi Driving Experience programme at Madonna di Campiglio.
• HowdenminorGTM or Marketing PartnerHowden (insurance broker) is listed as a partner on the ski area website, potentially related to liability insurance products or risk management services for resort operations.
• Frecciarossa (Trenitalia)minorChannel Partner/ Reseller/ DistributorFrecciarossa high-speed rail service is listed as a transport partner, facilitating access to the ski area via train connections to the Trentino region, aligning with the ski area's sustainability messaging around accessible transport.
• Madonna di Campiglio Tourism BoardcoreStrategic or Co-development PartnerThe Tourism Board provides one free experience per guest holding the DoloMeet PASSion Card and coordinates regional tourism promotion including the 5-out-of-7 ski pass experiences, summer activities, and the I Suoni delle Dolomiti music festival.
• Val di Sole Tourism BoardcoreStrategic or Co-development PartnerThe Val di Sole Tourism Board collaborates on the Val di Sole Guest Card programme, DoloMeet PASSion Card benefits, summer activity promotions (Outdoor Weeks), bike tourism events (Dolomitica Brenta Bike), and free ski bus transportation across the three resort locations.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Alpe Cimbra (Folgaria – Lavarone): Operates the Folgaria-Lavarone ski area in Trentino, also distributed via the Superskirama pass. Comparable as a regional Trentino ski-area operator with similar family and summer positioning.
• Cervinia (Cervino S.p.A.): Operates the Cervinia-Zermatt ski area on the Italian side of the Matterhorn, providing cableways, chairlifts and integrated ski pass products to a similar European alpine tourist base. Closely comparable as an Italian cableway-led ski-area operator serving international winter and summer visitors.
• Mottolino Funivie (Livigno): Cableway operator for the Livigno ski area, a major duty-free Italian resort with strong summer mountain biking and hiking. Comparable as an Italian cableway-led ski resort investing in summer activities and event-driven tourism.
• Courmayeur Mont Blanc Funivie: Italian cableway and ski lift operator at the foot of Mont Blanc, offering comparable winter ski and summer sightseeing/mountain experiences. Directly comparable as an Italian Alpine cableway company targeting premium international visitors.
• Monterosa Ski: Operates the Monterosa ski area (Champoluc, Gressoney, Alagna) in Valle d'Aosta with cableways and a unified ski pass across three valleys. Closely comparable as a multi-valley Italian cableway operator with unified pass and summer outdoor activities.
• Funivie Trento – Monte Bondone: Cableway and ski lift operator serving the Monte Bondone ski area near Trento, also part of the Superskirama network. Comparable as a Trentino-based cableway operator within the same pass ecosystem.
• Adamello Ski (Ponte di Legno – Tonale): Operates the Ponte di Legno-Tonale ski area in Lombardy/Trentino and is part of the same Superskirama cross-area pass network as Folgarida Marilleva. Directly comparable as a regional Italian ski-area operator sharing the same distribution channel and customer base.

Broad incumbents

• Dolomiti Superski: The umbrella consortium of 12 ski areas in the Dolomites that integrates Folgarida Marilleva's neighbour resorts. Comparable as a broader incumbent shaping pass distribution, marketing, and competitive dynamics in the same regional market.
• Compagnie du Mont-Blanc: Major French cableway operator in Chamonix operating lifts, ski areas, and sightseeing attractions. Comparable as a larger incumbent Alpine cableway operator with multi-season tourism offerings in an adjacent Alpine market.
• Zermatt Bergbahnen AG: Swiss cableway operator managing lifts around the Matterhorn with year-round skiing, sightseeing, and event hosting. Comparable as a larger incumbent cableway operator combining ski-area, summer sightseeing, and international event tourism in the same Alpine category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookski.it/facebook
• Instagramski.it/instagram

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folgarida Marilleva Cableways