Victor & Victor

What Victor & Victor does

Victor & Victor AB is a Swedish private advisory and investment partnership founded in 2010 by cousins Hans Victor and Per Victor. The firm positions itself as a hands-on corporate partner for early-stage companies and entrepreneurs, distinct from traditional advisory models. It offers three core services: a Corporate Partner engagement in which Victor & Victor takes an equity stake and provides operational involvement across structuring, commercialization, funding, marketing, and negotiations; a standalone Consulting service with remuneration agreed per project; and Fund Raising Assistance that leverages the founders' network to promote investment opportunities.

The underlying technology is none in the proprietary sense: Victor & Victor is a service and relationship business, with no software platform, application, or API offering. Its value is delivered through the time and networks of its two founding partners. Per Victor brings legal and commercial expertise from his prior partnership at the Swedish law firm Cederquist and holds master degrees from NYU and Uppsala University. Hans Victor is a serial entrepreneur (founder of IEC in Sports and Camera Interactive) and an active business angel and board member with a master's from Uppsala University.

The firm monetizes through equity participation in portfolio companies, project-based consulting fees, and fund-raising mandates. It maintains an equity portfolio spanning more than twelve companies across diverse sectors, including Veterinarians Online 247 AB, Marsblade AB, Oddsium, Vakanta, Klira, Safello, Pacemaker, Revolutionwear (Frigo), T-Resorts, Vera & John, the Kameno Solar Energy Project, and QMS Golding, with operations touching Sweden, Bulgaria, and Sri Lanka. The go-to-market is sales-led and entirely relationship-driven, relying on referrals from the founders' network rather than traditional marketing channels.

Name

Victor & Victor

Legal name

Victor & Victor AB

Website

https://victor-victor.se

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Victor & Victor AB is a Swedish advisory and investment partnership that provides equity-based corporate partnering, consulting, and fund-raising assistance to early-stage companies and entrepreneurs, leveraging the founders' legal, commercial, and business angel networks.

Ownership category

akta.pro rank

Product category

Business Consulting and Advisory

NAICS

Miscellaneous Intermediation (52391)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Venture Capital Fundraising Placement (FSAEALAC)

Keywords

• Startup advisory services
• Equity partnership consulting
• Early-stage venture advisory
• Business angel services
• Fundraising advisory services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Corporate Partnership (Equity Stake): Victor & Victor enters companies as shareholder, aligning interests with entrepreneurs. They participate in equity upside in exchange for strategic involvement, day-to-day operational support, and commercialization efforts.
2. Consulting Services: Standalone consulting advice within business and legal areas, with remuneration models agreed on a project-by-project basis to create aligned partnerships.
3. Fund Raising Assistance: Assists companies in raising funds through their wide network, with active promotion of investment opportunities to their network contacts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Victor & Victor joins early-stage companies as an equity stakeholder, providing hands-on involvement in structuring, commercialization, funding, networking, marketing, and day-to-day operations. The firm also provides standalone consulting services within business and legal areas, and assists portfolio companies with capital raising through its professional network.

Product overview

Victor & Victor is a business consulting and investment partnership firm founded in 2010 by cousins Hans and Per Victor. The company operates as a unified service offering rather than a platform architecture, providing three core services: Corporate Partner (equity-based partnership with hands-on involvement), Consulting (advisory services), and Fund Raising Assistance. The company partners with early-stage companies and entrepreneurs, providing strategic, administrative, and commercialization support. Victor & Victor also maintains a portfolio of companies in which they have invested or co-founded, including Veterinarians Online 247 AB, Marsblade AB, Oddsium, Vakanta, Klira, Safello, Pacemaker, Revolutionwear, T-Resorts, Vera & John, Kameno Solar Energy Project, and QMS Golding.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 75% return on investment for Kameno Solar Energy Project investors within just over a year

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Marsblade ABcoreStrategic or Co-development Partner · 1 January 2010Co-founded Marsblade AB with inventor Per Mårs. Victor & Victor contributed initial seed capital and is deeply involved in all matters including structuring, marketing, financing, negotiations, and acting as sounding board. Marsblade has patented inline skating technology tested by NHL and Swedish Elite League pro players.
• T-ResortscoreStrategic or Co-development Partner · 1 January 2010Co-founded T-Resorts with entrepreneurs Hiru Gunaratna and Patrik Forsberg. Victor & Victor is involved in project development, financing, and operation. Currently building a five-star yoga and meditation resort in Sri Lanka mountains.
• Veterinarians Online 247 AB founders (Lars Martin Norviit, Erik Malm, Carl Dohrmann, Marianne Tornvall)coreStrategic or Co-development PartnerVictor & Victor is involved on a day-to-day basis in all matters of running the company including structuring, marketing, financing, negotiations, and as sounding board for founders. Company operates Veterinären.nu and Vetzoo.se.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heartcore Capital: Early-stage Nordic VC focused on consumer and internet brands. Comparable in stage and Swedish/Nordic orientation to Victor & Victor's portfolio mix (consumer, gaming, marketplaces).
• BackingMinds: Swedish early-stage VC backing underrepresented founders with hands-on operational support. Closely aligned with Victor & Victor's hands-on Swedish early-stage thesis.
• Creandum: Leading Nordic early-stage VC investing in Swedish and pan-Nordic founders with a hands-on approach. Closest functional analog to Victor & Victor's early-stage Swedish focus, though materially larger and institutionalised.
• Luminar Ventures: Nordic early-stage VC focused on Swedish and Finnish founders with operational involvement. Comparable to Victor & Victor on stage, geography, and hands-on support model.
• ByFounders: Pre-seed and seed VC backed by Nordic founders. Mirrors Victor & Victor's emphasis on founder-led, high-involvement early-stage investing with operational support.
• J12 Ventures: Nordic early-stage fund operated by founders of exited Nordic tech companies. Closely mirrors Victor & Victor's 'entrepreneur-turned-investor' profile and small-team operational style.

Regional players

• Almi Invest: Swedish state-backed early-stage investor covering the full domestic market. Comparable in stage and Swedish geography but driven by public-policy mandate rather than founder-aligned equity partnership.

Broad incumbents

• EQT: Sweden-headquartered global PE/VC powerhouse with broad Swedish early-stage exposure. Provides the institutional benchmark against which Victor & Victor's boutique model is contrasted.
• Northzone: Pan-Nordic VC with deep Swedish roots investing across stages from seed to growth. Overlaps with Victor & Victor in Swedish early-stage sourcing but operates at much greater scale and across more capital.
• Industrifonden: Nordic deep-tech and early-stage investor with Swedish roots. Overlaps with Victor & Victor on Nordic early-stage Swedish deal flow but at materially larger scale and institutional structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victor & Victor