Las Brisas Mexican Restaurant

What Las Brisas Mexican Restaurant does

Las Brisas Mexican Restaurant is a family-owned, single-location full-service Mexican restaurant operating in Edmonds, Washington, since 2001. The restaurant relocated to a larger, upscale 5th Avenue location in downtown Edmonds in 2015 and now operates a 5,000+ sq ft format including a main dining room, full-service bar, open-seating table, and outdoor patio. Its core product is a broad traditional Mexican menu (appetizers, soups, salads, fajitas, burritos, tacos, meat and seafood, brunch) differentiated by ingredient-sourcing claims of antibiotic- and hormone-free beef and pasture-fed pork, complemented by an unusually deep premium tequila and handcrafted margarita program.

The business runs on a direct-to-consumer model with three primary revenue streams: dine-in food and beverage sales, online pickup ordering via the third-party TBDine platform, and a points-based Las Brisas Rewards loyalty program delivered through TableUp. Unit pricing ranges from $4 appetizers/desserts to $88 premium tequila bottles, with dinner entrées concentrated in the $23–$35 band and lunch combinations at $16. The restaurant captures secondary revenue from Happy Hour (Mon–Fri 3–6pm, bar only) and weekend brunch, and accepts private event reservations for groups. Hours run 11am–9pm Sun–Thu and 11am–10pm Fri–Sat. Headcount is reported in the 11–50 range consistent with a full-service independent restaurant, and no institutional investors, parent company, or franchise structure is disclosed.

Name

Las Brisas Mexican Restaurant

Legal name

Las Brisas Mexican Restaurant

Website

https://lasbrisasfood.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Las Brisas Mexican Restaurant is a family-owned, single-location full-service Mexican restaurant in Edmonds, Washington, serving traditional Mexican cuisine, handcrafted margaritas, and a premium tequila program to local residents and Seattle-area visitors since 2001.

Ownership category

akta.pro rank

Product category

Mexican Restaurant / Casual Dining

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Family-Style Restaurants (THAFACAC)

Keywords

• Mexican restaurant
• Authentic Mexican cuisine
• Handcrafted margaritas
• Casual dining restaurant
• Private event dining

Headquarters

HQ city

Edmonds

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in food and beverage sales: Revenue from serving food and drinks to dine-in customers. Menu includes appetizers, entrees, combos, desserts, and full bar service with margaritas, beers, wines, cocktails, and specialty tequilas.
2. Online ordering: Online food ordering through third-party platform (tbdine.com) for pickup orders.
3. Loyalty rewards program: Las Brisas Rewards program where customers earn points for purchases, redeemable for free entrees or drinks, with bonus points during happy hour and birthday rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Las Brisas Mexican Restaurant is a family-owned, full-service Mexican restaurant in Edmonds, Washington serving authentic Mexican cuisine and an extensive beverage program (handcrafted margaritas, premium tequilas, craft cocktails, beers, and wines). Operates from a single dine-in location with main dining room, full-service bar, open-seating table, and outdoor patio, complemented by online pickup ordering via TBDine, a points-based loyalty program, weekend brunch, weekday happy hour, and private event hosting.

Product overview

Las Brisas Mexican Restaurant is a family-owned restaurant offering a unified dining experience centered on authentic Mexican cuisine. The core offerings include a comprehensive food menu (appetizers, soups, salads, main dishes including fajitas, burritos, tacos, meat and seafood) and an extensive drink menu (handcrafted margaritas, specialty cocktails, and one of the largest tequila selections in the region). Supporting services include Las Brisas Rewards loyalty program, online ordering via TBDine, private event hosting, Happy Hour specials, and weekend brunch service. The restaurant focuses on premium ingredients including antibiotic-free beef and pasture-fed pork.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Menu Traditional Mexican cuisine featuring appetizers, soups, salads, fajitas, burritos, tacos, meat and seafood dishes, combination plates, vegetarian options, and desserts prepared with premium ingredients including antibiotic-free, hormone-free beef and pasture-fed pork. Served to dine-in and online pickup customers.
• Drink Menu Handcrafted margaritas (regular, flavored, Cadillac, fresh lime), specialty cocktails, an extensive tequila selection (blanco, reposado, añejo, extra añejo), mezcal, craft and Mexican beers, wines, and non-alcoholic beverages served at the full-service bar.
• Lunch Specials Weekday lunch menu served Monday–Friday 11am–2pm, including combination plates at $16 and lunch-priced fajitas (beef $18, chicken $19, shrimp $20).
• Happy Hour Bar-only happy hour specials available Monday–Friday 3pm–6pm (excluding holidays), featuring discounted appetizers including Nachos Grandes ($9, or $10 with chicken or beef) and 2x loyalty point earnings for Rewards members.
• Weekend Brunch Saturday–Sunday brunch service 10am–2pm featuring breakfast items such as chilaquiles, huevos rancheros, breakfast burritos, benny tostadas, omelettes, and specialty coffees.
• Online Ordering for Pickup Digital ordering system via the TBDine third-party platform that allows customers to place pickup orders for Las Brisas food and beverage items.
• Las Brisas Rewards Loyalty Program Points-based loyalty program accessed through the TableUp-powered Las Brisas webapp, allowing members to earn 1 point per dollar spent (2x during Happy Hour), redeem points for free entrées (every 150 points), receive birthday rewards, and purchase digital gift cards.
• Private Event Hosting Reservations and dedicated dining space for private events including birthday parties, rehearsal dinners, and company meetings, accepted up to one month in advance at the 5th Avenue location in downtown Edmonds.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rosa Mexicano: Upscale full-service Mexican restaurant group with sit-down dining, extensive tequila and margarita program, and modern interior design — directly comparable to Las Brisas' premium positioning and beverage-led differentiation.
• Javier's Restaurant: Upscale Mexican concept with premium tequila and margarita programs, full bar, and a sit-down dining experience. Closely comparable to Las Brisas on premium Mexican positioning, beverage-led margin strategy, and adult/couple occasion mix.
• El Cholo: Long-running family-owned Mexican restaurant (operating since 1927) with strong neighborhood loyalty and a full-service sit-down model. Closely mirrors Las Brisas' combination of family heritage, single-location community positioning, and traditional Mexican menu.
• Bartaco: Upscale casual Mexican concept known for handcrafted cocktails, tequila-heavy bar programs, and modern hospitality. Comparable to Las Brisas in its blend of traditional Mexican food with an elevated beverage and decor experience.

Broad incumbents

• Qdoba Mexican Eats: National fast-casual Mexican chain with digital ordering, loyalty, and rewards infrastructure. Useful as a benchmark for what scaled digital, loyalty, and off-premise channels look like in the Mexican category — capabilities Las Brisas could emulate or partner with.
• El Torito: Legacy full-service Mexican chain with strong bar and mariachi-led dining tradition. Comparable as a broad incumbent illustrating both the upside (brand recognition, beverage mix) and the downside (chain fatigue) of scaling Mexican full-service dining.
• Chevys Fresh Mex: Regional full-service Mexican chain with comparable menu breadth (fajitas, burritos, margaritas) and bar-led dining. Provides a benchmark for how a multi-unit casual Mexican concept scales menu, pricing, and beverage operations.
• Cafe Rio Mexican Grill: Regional Mexican chain operating full-service and fast-casual formats with handcrafted menu items and loyalty programs. Useful comparable for unit economics and digital loyalty/ordering infrastructure that Las Brisas could scale toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/las-brisas-mexican-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Brisas Mexican Restaurant