A-Vision

What A-Vision does

A-Vision is a London-based (Covent Garden) B2B production studio operating as a UK trading brand of DRPG (DRP UK Ltd). Founded in 2012, the firm produces corporate video, 360-degree video, AR/VR experiences, and hybrid physical-digital assets such as a haptic interactive table and HD video brochures, serving enterprise clients across automotive, consumer electronics, pharmaceutical, media, telecoms, and real-estate verticals.

The studio's technical stack centres on established AR/computer-vision platforms — Vuforia, Total Immersion D'Fusion, Unity, and Metaio — used to deliver face-tracking, marker recognition, and LIDAR-scanning experiences embedded in live events and digital campaigns. Production is handled by a small in-house team (1–10 employees) with senior staff carrying "nearly 20 years" of immersive-content experience, and the company operates a delivery footprint across the UK, USA, Europe, Asia Pacific, and the Middle East.

A-Vision generates revenue on a project basis for named blue-chip clients including Sony, Nissan, Rolls-Royce, Vodafone, McLaren, Disney, GSK, Pfizer, Allergan, Apartments.com, CoStar Group, and Avaya; no public pricing or subscription model exists. Its enterprise credentials are reinforced by multiple international awards, including the 2020 Corporate Content Awards, and by its position within the wider DRPG group's live-communications distribution channel.

Name

A-Vision

Legal name

DRPG t/a DRP UK Ltd

Website

https://a-visionuk.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

A-Vision is a London-based (Covent Garden) B2B production studio and UK trading brand of DRPG that delivers corporate video, 360-degree video, and AR/VR experiences to enterprise clients across automotive, pharma, telecoms, media, and real estate.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM), Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Corporate video production
• Augmented reality production
• Television commercial production
• Experiential content creation
• 360 degree video production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Video Production Services: Project-based video production for TV commercials, corporate films, and branded content. Services include pre-production planning, filming, and post-production editing with all production resources kept in-house.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

A-Vision produces corporate videos, TV commercials, AR/VR experiences, and experiential/360-degree content for major enterprise brands. The company delivers end-to-end production services — concept, filming, and in-house post-production — with capabilities spanning face-tracking AR, marker-based AR, 22K-resolution curved-screen films, 360-degree video, and haptic table experiences. Its client base spans automotive, FMCG, real estate, technology, hospitality, pharma, and telecommunications sectors worldwide.

Product overview

A-Vision is a video production and experiential content company operating as a division within DRPG (t/a DRP UK Ltd). Its offering is organized into four core service pillars: Video Production Services (corporate films, brand films, recruitment films, aerial content), TVCs & Social (TV commercials and social media content), AR & VR Experiences (augmented reality and virtual reality across major AR/VR platforms including face-tracking, marker-based, on-body, and event AR), and Experiential / Virtual Events (virtual events, interactive 360-degree video, and haptic experiences). Supporting sub-products include 360-degree video filming and HD video brochures. The company also provides AR production for specific client needs such as haptic table demonstrations and magazine scan apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Services End-to-end corporate video production including branded content, recruitment films, event films, aerial research videos, and brand films. Delivered with TVC-standard production values for enterprise clients across multiple platforms.
• TVCs & Social Content Television commercial and social media content production working with industry-leading directors and Directors of Photography to deliver award-winning campaigns for enterprise brands across diverse sectors.
• AR & VR Experiences Augmented Reality and Virtual Reality production including face-tracking AR, marker-based AR, on-body AR, event AR, and immersive VR experiences. Work delivered across major AR/VR platforms including Oculus, Gear VR, Metaio, Vuforia, and Total Immersion D'Fusion.
• Experiential / Virtual Events Virtual events, interactive experiences, and 360-degree video content production for brands. Includes spherical and interactive 360 video filming, panoramic photo content, and 3D content for virtual reality environments.
• 360-Degree Video Production Fully spherical and interactive 360 video content for virtual reality, cinema, and sport events. Production uses multi-camera rigs including GoPro setups and 6-camera mini rigs, delivered for platforms including YouTube and Facebook.
• Haptic Table Experience Interactive haptic (touch-enabled) table experiences featuring car crash scenario simulations, designed and produced for Avaya Customer Engagement Centre in NYC to demonstrate accelerated emergency response.
• HD Video Brochure Personalised physical video brochure with 7-inch widescreen display used for B2B marketing campaigns. A-Vision produced 30,000 personalised video brochures for CoStar Group / Apartments.com targeting apartment owners across the USA.

Quantifiable outcome

• Arm & Hammer Advance White Intense Fresh achieved 205% sales increase vs previous year following campaign
• +4 more outcomes

Named customers39 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• DRPG (DRP UK Ltd)parentOthersDRPG (t/a DRP UK Ltd) is the parent company and overall controller of A-Vision. A-Vision is based within the DRPG post-production facility. DRPG is registered in England (company number 03653794) with registered address at 212 Ikon Estate, Droitwich Road, Hartlebury, DY10 4EU.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anonymous Content: Independent production company with offices in London and LA producing commercials, branded content and experiential work. Directly comparable business model and premium client positioning to A-Vision.
• Unit9: London-headquartered interactive production studio specialising in AR, VR, 360 video and experiential content. Closest comparable to A-Vision's AR/VR pillar and similar target client roster of global brands.
• The Mill: Global VFX, experiential and AR/VR content studio with a London hub. Overlaps with A-Vision across TVC post-production, immersive experiences and brand films for the same Fortune 500 client base.
• Rattling Stick: Award-winning London commercial production company. Directly comparable to A-Vision's TVC pillar with similar premium-positioning, agency relationships and roster of global brand clients.
• Knucklehead: London-based commercial and branded-content production studio. Comparable in scale, client mix and project-based B2B model to A-Vision, particularly across corporate brand films and TVCs.
• Pulse Films: London-based content production company producing commercials, branded content and music videos. Comparable scale and enterprise-client focus to A-Vision, particularly in the TVCs & Social pillar.
• Moving Picture Company (MPC): Global VFX and post-production house with strong AR/VR and experiential capabilities. Competes with A-Vision for the same high-end brand-film and immersive-experience budgets across automotive, tech and FMCG clients.
• Territory Studio: Design-led content and AR/VR studio working with global brands on screen content, digital experiences and brand films. Closely aligned with A-Vision's AR & VR and Experiential service pillars.
• RSA Films: London-based Ridley Scott-founded commercial and brand-film production company. Directly comparable to A-Vision in delivering high-end TV commercials and corporate brand films for global enterprise clients (e.g., luxury, automotive, tech) with similar award-winning positioning.

Broad incumbents

• Hogarth Worldwide: WPP-owned global production network producing advertising, content and localisation at scale. Broader and much larger than A-Vision, but competes for the same enterprise brand-content budgets across video and digital production.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-Vision