Dooley Car Rentals
Dooley Car Rentals, founded in 1957 in Limerick, Ireland, provided car and van rental services to tourists, business customers, and van-hire users. It has been acquired by Enterprise Holdings and now operates as part of Enterprise's Irish branch network under the Enterprise brand.
- Company typePrivate
- Founded1957
- HeadquartersLimerick, Ireland
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Dooley Car Rentals does
Dooley Car Rentals is an Irish car rental operator founded in 1957 and headquartered in Limerick, with a primary office in Dublin. The company was originally built around providing low-cost, flexible vehicle hire across the island of Ireland, with branches at major airports and in towns and cities, serving tourists on self-drive holidays, business customers requiring corporate transportation, and customers needing van rental for moving or cargo. Its core products historically centered on short-term and long-term car and van rentals, delivered through a direct-to-consumer model via phone, online booking, and walk-in branches.
The company has been acquired by Enterprise Holdings Inc., a privately held U.S.-based multinational, and the Dooley brand has been absorbed into the Enterprise brand. Operations in Ireland continue through more than 25 locations, now operating under the enterprise.com platform and Enterprise mobile apps, with customers gaining access to Enterprise's global network of over 10,000 locations across more than 90 countries. The product portfolio available through the former Dooley footprint has expanded materially post-integration to include one-way rentals, long-term rentals, monthly subscription (Subscribe with Enterprise), car delivery, replacement rentals after accidents, exotic car rental, used car sales (Enterprise Car Sales), Enterprise Truck Rental, Enterprise Plus loyalty, Enterprise CarShare, and B2B services including eFleets fleet management, ARMS dealership platform, Dealership Solutions & Technology, and Commute with Enterprise.
The revenue model is transaction-based car and van rental fees, with additional streams from subscription, loyalty-driven repeat usage, B2B fleet and dealer services, and ancillary services such as replacement rentals and exotic vehicles. Pricing is not publicly disclosed and varies by branch, vehicle class, and rental duration. Distribution is omnichannel: physical airport and town branches in Ireland combined with Enterprise's global digital reservation platform, mobile applications, and corporate sales channels. As an absorbed entity, Dooley's competitive position is now defined by Enterprise's distribution and brand infrastructure rather than any standalone technical differentiation.
Dooley Car Rentals firmographics
Firmographics- Name
- Dooley Car Rentals
- Legal name
- Enterprise Holdings, Inc.
- Website
- https://dandooley.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- Dooley Car Rentals, founded in 1957 in Limerick, Ireland, provided car and van rental services to tourists, business customers, and van-hire users. It has been acquired by Enterprise Holdings and now operates as part of Enterprise's Irish branch network under the Enterprise brand.
- Ownership category
- akta.pro rank
Dooley Car Rentals industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Local City / In-Town Car Rental (THADAAAC)
- akta.pro secondary industries
- Long-Term / Monthly Car Rental (THADAAAE), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
Keywords
Where Dooley Car Rentals is headquartered
LocationHeadquarters
- HQ city
- Limerick
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Dooley Car Rentals business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Car Rental: Short-term and long-term vehicle rental services for personal and business use, including cars and vans for daily, weekly, or longer term hire.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Dooley Car Rentals product offering
Product offeringCore offering
Dooley Car Rentals rents cars and vans to consumers and businesses across Ireland from 25+ branch locations. The company complements core rentals with related mobility services such as long-term rentals, vehicle subscriptions, exotic car rental, replacement rentals, and corporate fleet management solutions delivered through the Enterprise Holdings parent group.
Product overview
Dooley Car Rentals, now part of Enterprise Holdings Inc., operates as a traditional car rental service offering a unified portfolio of vehicle rental solutions. The core offerings include standard car rental and van rental services throughout Ireland, with access to Enterprise's global network of over 10,000 locations in more than 90 countries. The product line encompasses short-term and long-term rentals, one-way rentals, monthly subscriptions, vehicle delivery, and replacement rentals for accident-related situations. Premium offerings include exotic car rentals, while the B2B portfolio features dealership solutions (Dealership Solutions & Technology, ARMS® Dealership), fleet management (Enterprise Fleet Management/eFleets), and commercial programs like Commute with Enterprise. Additional services include Enterprise Car Sales (used vehicles), Enterprise Truck Rental, and the Enterprise Plus® loyalty program. The company also provides specialty services such as entertainment and production rentals, and public sector/government rentals.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Rental Core short-to-long term car rental service for individual and business customers across Ireland, available from 25+ branch locations.
- Van Rental
Companies that use Dooley Car Rentals
Customer profileSegments3 records
Ideal customer profiles5 records
Dooley Car Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dooley Car Rentals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Enterprise Holdings Inc.coreDooley Car Rentals has been acquired and is now fully integrated into Enterprise Holdings Inc., one of the world's largest car rental companies. Former Dooley customers now have access to Enterprise's global network of over 10,000 locations in more than 90 countries, while Dooley maintains its presence through more than 25 locations throughout Ireland.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dooley Car Rentals competitors and assessment
Company assessmentDirect peers
- Avis: Avis Budget Group operates a global car rental network with airport and off-airport locations. It directly competes with Enterprise/Dooley for corporate accounts, leisure travelers, and replacement rentals in Ireland and internationally.
- Sixt Rent A Car: Sixt is a European car rental leader with premium positioning, strong digital/app booking capabilities, and broad European coverage including Ireland. It competes directly with Enterprise/Dooley and pressures the business on digital experience and fleet quality.
- Hertz: Hertz is one of the largest global car rental brands, with airport and city locations worldwide including European presence. It competes directly with Enterprise/Dooley for tourist and corporate rental customers in Ireland and globally.
- Budget Rent a Car: Budget, part of Avis Budget Group, competes in the value-oriented car rental segment alongside Enterprise/Dooley in Ireland, particularly for price-sensitive leisure travelers and budget corporate clients.
- Dollar Rent A Car: Dollar is another Hertz-owned rental brand with airport and leisure-focused European presence. It competes with Enterprise/Dooley in Ireland for similar leisure and replacement-rental use cases.
- Thrifty Car Rental: Thrifty Car Rental is part of Hertz Global Holdings and operates a value-positioned rental network with European coverage. It competes directly for cost-conscious tourist and short-term rental customers in Ireland.
- Europcar: Europcar is a major European-headquartered car rental brand with strong presence across the continent including Ireland. It is a direct competitor for the same tourist, business, and van-rental customer segments that Dooley serves.
Broad incumbents
- Enterprise CarShare: Enterprise CarShare is the parent company's car-sharing product, offering hourly vehicle access. It is an adjacent offering under the same Enterprise umbrella that competes in alternative mobility segments relevant to Dooley's market.
- Enterprise Rent-A-Car: Enterprise Rent-A-Car is the parent brand and global car rental leader. It is the direct acquirer of Dooley Car Rentals and operates the same product portfolio (car rental, van rental, subscription, exotic, replacement rentals) that Dooley's Irish operations now serve, making it the most relevant broad incumbent peer.
Others
- Fleetmatics (Verizon Connect): Fleetmatics, now part of Verizon Connect, is an Ireland-headquartered fleet management SaaS provider. While not a direct rental competitor, it is comparable as a complementary fleet/mobility technology provider in the Irish market where Dooley's parent offers eFleets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dooley Car Rentals social profiles
Digital presenceDooley Car Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dooley Car Rentals leadership team
Management profileNumber of profiles
Dooley Car Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dooley Car Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dooley Car Rentals
What does Dooley Car Rentals do?
Dooley Car Rentals rents cars and vans to consumers and businesses across Ireland from 25+ branch locations. The company complements core rentals with related mobility services such as long-term rentals, vehicle subscriptions, exotic car rental, replacement rentals, and corporate fleet management solutions delivered through the Enterprise Holdings parent group.
Is Dooley Car Rentals a public or private company?
Dooley Car Rentals is a private company. It is classified as corporate owned and is currently acquired.
When was Dooley Car Rentals founded?
Dooley Car Rentals was founded in 1957. It employs 501 to 1,000 people.
Where is Dooley Car Rentals based?
Dooley Car Rentals is headquartered in Limerick, Ireland, in the Europe region.
How does Dooley Car Rentals make money?
One revenue line is on record: car Rental.
Who are Dooley Car Rentals's main competitors?
Direct peers on record are Avis, Sixt Rent A Car, Hertz, Budget Rent a Car, Dollar Rent A Car, Thrifty Car Rental and Europcar. Broad incumbents are Enterprise CarShare and Enterprise Rent-A-Car. Fleetmatics (Verizon Connect) is listed as an others.
Does Dooley Car Rentals have an API?
No public API is recorded for Dooley Car Rentals.
What industry is Dooley Car Rentals in?
Dooley Car Rentals's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAC, Local City / In-Town Car Rental, with a secondary code of THADAAAE, Long-Term / Monthly Car Rental. Its NAICS code is 532111 and its SIC code is 7510.