Embramaco
Embramaco is a privately held Brazilian manufacturer founded in 1974 that produces ceramic tiles, porcelain tiles, and wall coverings under seven brands (including Embramaco Cerâmica, Embramaco Porcelanato, and Castelli), serving residential and commercial segments across Brazil through distributors, direct sales, and retail partners.
- Company typePrivate
- Founded1974
- HeadquartersSanta Gertrudes, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Embramaco does
Embramaco (legal entity: EMBRAMACO – Empresa Brasileira de Materiais Para Construção S/A) is a privately held Brazilian manufacturer of ceramic tiles, enameled porcelain tiles, and wall coverings, headquartered in Santa Gertrudes, São Paulo. Founded in May 1974 and operating under the Grupo Embramaco umbrella, the company controls seven registered brands (ACRO, CEPAR, DURAMAX, ESTHER, EMBRAMACO, SMALTCOLOR, CASTELLI), each targeting different price/positioning tiers within the Brazilian market. Its manufacturing processes span grinding, pressing, drying, glazing, firing, rectification, and classification of mineral-clay-based ceramic inputs, supplemented by 100% digital printing technology for porcelain tiles using Italian-origin equipment. The company was the first in Brazil to launch water stain-resistant (resistência à mancha d'água) ceramic products and offers ultra-high-gloss finishes and large-format porcelain defined via computer systems rather than molds.
Embramaco serves both residential and commercial end markets across Brazil, selling through a layered distribution model: a distributor/wholesale network for mid-market accounts, a direct sales/commercial department (with dedicated SAC and Comercial e Vendas phone lines) handling enterprise and project specifications, and retail partners serving SMBs and individual consumers. Stated production scale is approximately 51 million m² per year (porcelain) and ~130,000 m² of ceramic tiles per day; a 2022 capacity expansion added an 800,000 m²/month porcelain line, raising total monthly porcelain capacity by ~42% to 2.7 million m². Approximately 800 employees support operations, and certifications include ISO 9001, ISO 14001, CCB (Centro Cerâmico do Brasil), Anfacer membership, and Reclame Aupi's Selo RA1000 customer-service credential.
Revenue mechanics are product-driven hardware sales of ceramic and porcelain tiles with no publicly disclosed pricing or unit economics; sales are conducted through the distributor/retail channel and a direct B2B team targeting architects, designers, and large commercial accounts. Marketing is supported by email newsletters, social media (Facebook, Instagram, YouTube, LinkedIn), a content blog targeting decorators and specifiers, and a Roomvo 3D room visualization integration on the porcelain product page. Geographic scope is exclusively Brazil (South America); the company has not evidenced international expansion or external institutional ownership.
Embramaco firmographics
Firmographics- Name
- Embramaco
- Legal name
- EMBRAMACO – Empresa Brasileira de Materiais Para Construção S/A
- Website
- https://embramaco.com.br
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Embramaco is a privately held Brazilian manufacturer founded in 1974 that produces ceramic tiles, porcelain tiles, and wall coverings under seven brands (including Embramaco Cerâmica, Embramaco Porcelanato, and Castelli), serving residential and commercial segments across Brazil through distributors, direct sales, and retail partners.
- Ownership category
- akta.pro rank
Embramaco industry classification
Industry- Product category
- Ceramic & Porcelain Tiles
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
Keywords
Where Embramaco is headquartered
LocationHeadquarters
- HQ city
- Santa Gertrudes
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Embramaco business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Ceramic Tile Sales: Manufacturing and sale of ceramic tiles (pisos e revestimentos cerâmicos) for residential and commercial applications, both internal and external areas. Products sold through distributors and retailers across Brazil.
- Porcelain Tile Sales: Manufacturing and sale of enameled porcelain tiles (porcelanatos esmaltados) launched in 2014. Products include traditional formats, slats (réguas), and large formats for diverse architectural projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Embramaco product offering
Product offeringCore offering
Embramaco manufactures and sells ceramic floor and wall tiles, enameled porcelain tiles, and related wall coverings through its own brands (Embramaco Cerâmica, Embramaco Porcelanato, Castelli, ACRO, CEPAR, DURAMAX, ESTHER, SMALTCOLOR). Products include traditional, large-format, slat, wood-look, concrete-look, and marble-look collections with features such as 100% digital printing, ultra-high gloss, and water-stain resistance, sold to residential and commercial customers in Brazil via distributors, retailers, and a dedicated direct-sales team.
Product overview
Grupo Embramaco is a Brazilian ceramic and porcelain tile manufacturer founded in 1974, operating five product brands (ACRO, CEPAR, DURAMAX, ESTHER, EMBRAMACO, SMALTCOLOR, and CASTELLI). The company produces two main product lines: Embramaco Cerâmica (ceramic tiles with 100% water stain resistance, digital printing, and ultra-high gloss) and Embramaco Porcelanato (enameled porcelain tiles with 100% digital printing technology and large-format capabilities). Production capacity reaches 51 million m² of porcelain annually and 130,000 m² of ceramic tiles daily. Product collections include Marmi Grafite, Carrara Gioia, Marmi Stalattite, Soho Gris, Gran District (in various finishes), and the DECK outdoor wood-look porcelain line. The company also operates Castelli Porcelanato as a sub-brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Embramaco Cerâmica (ceramic floor and wall tiles) Ceramic floor and wall tiles (pisos e revestimentos cerâmicos) for residential and commercial internal and external applications, featuring 100% water-stain resistance, color uniformity, variety of faces/textures, fade resistance, and digital printing. The line produces 130,000 m² of ceramic tiles daily.
- Embramaco Porcelanato (enameled porcelain tiles) Enameled porcelain tiles with ultra-high gloss finish, high stain resistance, tonal uniformity, variety of faces, fade resistance, and 100% digital printing technology. Annual production capacity is 51 million m², sold in traditional, slat (réguas), and large formats for diverse architectural projects.
- Castelli Porcelanato
Quantifiable outcome
- 51 million m² of flooring and wall coverings produced annually
- +1 more outcomes
Companies that use Embramaco
Customer profileSegments2 records
Ideal customer profiles2 records
Embramaco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Embramaco partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Embramaco competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Embramaco social profiles
Digital presenceEmbramaco compliance and trust
Trust signalCompliance6 records
Embramaco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embramaco leadership team
Management profileNumber of profiles
Profiles1 record
Embramaco subsidiaries and ownership
Company hierarchySubsidiaries6 records
Embramaco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embramaco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embramaco
What does Embramaco do?
Embramaco manufactures and sells ceramic floor and wall tiles, enameled porcelain tiles, and related wall coverings through its own brands (Embramaco Cerâmica, Embramaco Porcelanato, Castelli, ACRO, CEPAR, DURAMAX, ESTHER, SMALTCOLOR). Products include traditional, large-format, slat, wood-look, concrete-look, and marble-look collections with features such as 100% digital printing, ultra-high gloss, and water-stain resistance, sold to residential and commercial customers in Brazil via distributors, retailers, and a dedicated direct-sales team.
Is Embramaco a public or private company?
Embramaco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Embramaco founded?
Embramaco was founded in 1974. It employs 101 to 250 people.
Where is Embramaco based?
Embramaco is headquartered in Santa Gertrudes, Brazil, in the Latin America region.
How does Embramaco make money?
Two revenue lines are on record. Ceramic Tile Sales are the primary driver. The others are porcelain Tile Sales.
Does Embramaco have an API?
No public API is recorded for Embramaco.
What industry is Embramaco in?
Embramaco's product category is Ceramic & Porcelain Tiles. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 327110 and its SIC code is 3260.