Grupo New Foco

What Grupo New Foco does

Grupo New Foco is a Brazilian privately held B2B service outsourcing company headquartered in Ribeirão Preto, São Paulo, operating since 2002. The firm delivers an integrated portfolio of four service lines: Human Resources (recruitment, temporary staffing under Lei 6.019/74), Promotions and Events (brand activations, trade shows, promotional staffing), Cleaning (proprietary conservation methodology developed per partner), and Logistics (planning, execution, and control of transportation and storage). Its customer base spans large multinational enterprises across beverages (Coca-Cola Andina, Heineken), food and pet food (Nestlé, Purina, Correta Alimentos, Goldmeat), paper (Cia Canoinhas de Papel), seed production (Seprotec Sementes), logistics and shipping (Jadlog), and infrastructure (Line Vias, Triex).

The company's underlying technology consists of logistics tracking systems, process engineering platforms, and management software for workforce administration. Its proprietary differentiators include a partner-specific cleaning/conservation methodology, an in-house candidate selection process featuring psychotechnical and functional testing, and dedicated logistics consultants and process engineers. The operating geography is concentrated in Southeast and Central-West Brazil, with service delivery executed on client sites via direct client engagement.

The business model is a professional services / outsourcing model: B2B contracts with enterprise and mid-market clients converting their fixed labor costs into variable costs while outsourcing HR, cleaning, logistics, and event execution. Pricing is quote-based and not publicly disclosed. Distribution is sales-led, with direct outreach to prospective clients, supported by social media and event-based employer branding for candidate acquisition. The firm reports 11-50 employees and operates under Secretaria de Relações do Trabalho registration nº 2002/SP/0700 for temporary staffing.

Name

Grupo New Foco

Legal name

Grupo New Foco

Website

https://newfoco.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo New Foco is a Brazilian B2B outsourcing firm founded in 2002 and headquartered in Ribeirão Preto, delivering integrated Human Resources, Promotions and Events, Cleaning, and Logistics services to enterprise clients across Southeast and Central-West Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Franca

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Outsourcing Services: Provides outsourced workforce services to businesses, including HR management, temporary staffing, and operational services. Revenue generated through service contracts with client companies.
2. Temporary Staffing: Temporary workforce administration governed by Lei 6.019/74, providing companies with flexible labor solutions. Registered with Secretaria de Relações do Trabalho under nº 2002/SP/0700.
3. Events and Promotions Services: Organization and execution of promotional actions and corporate events, including selection and hiring of promoters, demonstrators, replenishment staff, visual communication development, and photographic/filming coverage.
4. Logistics Services: Planning, execution, and control of efficient transportation, movement, and storage of goods. Includes logistics consulting and process engineering services.
5. Cleaning Services: Professional cleaning and conservation services for industries, hotels, condominiums, dealerships, retail stores, shopping centers, supermarkets, educational institutions, transport companies, and clubs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Grupo New Foco is a B2B service outsourcing company that supplies Human Resources (including temporary staffing under Lei 6.019/74), Promotions and Events, Cleaning, and Logistics services to enterprise and mid-market clients. It delivers customized solutions that convert fixed labor and operational costs into variable costs for clients operating in Southeast and Central-West Brazil.

Product overview

Grupo New Foco is a service outsourcing company offering a unified portfolio of four core service lines: Human Resources (Recursos Humanos), Promotions and Events (Promoções e Eventos), Cleaning Services (Limpeza), and Logistics (Logística). These services are provided as integrated outsourcing solutions to optimize clients' operational efficiency. The company operates primarily in southeastern and central-western Brazil, serving industries, hotels, condominiums, retail stores, shopping centers, schools, and transportation companies. Additional offerings include temporary staffing services regulated under Brazilian labor law.

Differentiator

Problem solved

Functional benefit

Products and services

• Recursos Humanos (Human Resources Outsourcing) Outsourced HR services covering professional selection, candidate sourcing, temporary staffing, and workforce management aimed at optimizing productivity without increasing operational costs for enterprise and mid-market clients.
• Promoções e Eventos (Promotions and Events) Organization and execution of promotional actions and corporate events, both internal and external, including brand promotion, trade shows, workshops, and seminars, with selection and hiring of promoters, demonstrators, replenishment staff, visual communication development, and photographic/filming coverage.
• Limpeza (Cleaning and Conservation Services) Professional cleaning and conservation services delivered using a proprietary method developed specifically for each partner, serving industries, hotels, condominiums, shopping centers, schools, and transportation companies.
• Logística (Logistics Services) Planning, execution, and efficient control of transportation, movement, and storage of goods inside and outside client companies, supported by dedicated logistics consultants, process engineers, and business managers.
• Mão de Obra Temporária (Temporary Labor) Temporary workforce administration provided under Brazilian Law 6.019/74, giving companies flexible labor solutions with the company's official registration at the Secretariat of Labor Relations.

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Secretaria de Relações do TrabalhocoreOthers · 1 January 2002Official registration for temporary staffing services under Lei 6.019/74, registered with Secretaria de Relações do Trabalho under nº 2002/SP/0700. This regulatory partnership enables legal temporary workforce administration.
• Educational InstitutionsminorOthersPartnerships with educational institutions for internship programs and candidate sourcing through campus recruitment and job fairs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Randstad: Dutch HR services multinational with Brazilian operations providing staffing, recruitment process outsourcing (RPO), and HR solutions — competing directly with New Foco's HR and temporary staffing offerings for enterprise clients.
• ISS A/S: Global facility services provider with Brazilian operations delivering cleaning, support, property, and workplace services to enterprise clients — overlapping with New Foco in facility services and outsourced operations for multinational accounts.
• Adecco: Global HR services and staffing multinational with a Brazilian arm providing temporary staffing, permanent placement, and outsourcing solutions — competing for the same HR outsourcing and temporary workforce RFPs as New Foco's HR line.
• Sodexo: Global facility management and food services giant with significant Brazilian operations offering integrated outsourcing including cleaning, maintenance, and workforce services — a broader incumbent competing for the same enterprise outsourcing RFPs as New Foco.
• ManpowerGroup: Global workforce solutions and staffing company with Brazilian operations delivering temporary, permanent, and outsourced workforce services — comparable to New Foco's HR outsourcing and temporary staffing lines for enterprise clients.
• Hays: Global professional recruitment and staffing firm with Brazilian operations providing workforce solutions across multiple disciplines — comparable to New Foco's HR outsourcing and staffing business for mid-to-large enterprise clients in Brazil.

Direct peers

• Prosegur: Spanish security and facility services multinational with substantial Brazilian operations offering integrated outsourcing services (security, cleaning, logistics support) — directly comparable to New Foco's multi-service BPO model for enterprise clients in Brazil.
• Grupo GPS: One of Brazil's largest multi-service outsourcing groups offering cleaning, facilities management, staffing, and logistics services to enterprise clients — directly comparable to New Foco across the same service lines and customer segments in Brazil.
• Stefanini: Brazilian-origin global IT and business process outsourcing (BPO) group serving enterprise clients across industries — comparable to New Foco's BPO positioning and enterprise client base, though more IT-services weighted.

Emerging players

• Gupy: Brazilian HR technology and recruitment platform that digitizes hiring, onboarding, and workforce management — an emerging player intersecting with New Foco's HR outsourcing line as Brazilian enterprises increasingly adopt HR-tech solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FocoNew
• YouTubeyoutube.com/channel/UCC84DXW7yuTTYhYq1JBlZUw?view_as=subscriber
• Facebookfacebook.com/gruponewfoco.servicosterceirizados
• LinkedInlinkedin.com/company/grupo-new-foco
• Instagraminstagram.com/gruponewfoco/?hl=pt-br

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo New Foco