OE Wheel Works

What OE Wheel Works does

OE Wheel Works, LLC is a privately held, Marietta, Georgia-based Original Equipment specialty supplier serving the automotive aftermarket. The company manufactures and distributes wheels, tires, exhaust systems, and suspension packages, targeting OEM-approved up-fitters for Ford, GM, Ram, Jeep, and BMW throughout the U.S. and Canada. It is led by CEO, President, and Founder Joe Interrante and operates as an LLC with 11–50 employees.

The company's core manufacturing capability is its proprietary Flow Forging process, in which wheels are cast using narrow dies, heated above 400°F, and spun under pressure to form a lighter yet stronger final aluminum shape. This underpins five specialty programs: OEM Change-Over (professionally mounted and balanced wheel/tire packages for new vehicle sales), Commercial Heavy Duty (19.5" super high-load conversions and suspension modifications for work trucks), Hi Rail (FMVSS 126 / SAE J2530+ certified wheels for railway maintenance vehicles), RV & Overland Vans (wheel/tire packages for Sprinter, Transit, and ProMaster adventure vans), and Fire and Rescue (specialty Michelin tires for emergency apparatus). The Hi Rail program holds DOT-T, FMVSS 120, FMVSS 126, and SAE J2530+ certifications, and the company also offers full-service contract manufacturing including design, engineering, FEA, prototyping, and testing.

The business model combines proprietary wheel manufacturing with direct OE distribution of Michelin, BFGoodrich, Toyo Tires, Flowmaster exhausts, and Rancho suspension systems. Revenue is generated primarily through hardware sales of assembled wheel and tire packages, professional mounting and balancing services for OEM change-over programs, and contract manufacturing. Go-to-market is B2B through OEM-approved up-fitters, with account processing and dealer onboarding handled in partnership with Atlanta Wheels and Accessories. Four nationwide assembly and distribution locations support drop-ship to customer facilities. The pricing model is quote-based and not publicly disclosed, consistent with negotiated B2B contracts.

Name

OE Wheel Works

Legal name

OE Wheel Works, LLC

Website

https://oewheelworks.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

OE Wheel Works, LLC is a Marietta, Georgia-based B2B Original Equipment specialty supplier that manufactures Flow Forged wheels and distributes Michelin, BFGoodrich, Flowmaster, and Rancho products to OEM-approved up-fitters for Ford, GM, Ram, Jeep, and BMW across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Automotive Wheels and Tires

NAICS

Other Motor Vehicle Parts Manufacturing (33639)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Tires Manufacturing (IMACAIAK)

Keywords

• Automotive wheel manufacturing
• Flow forged wheels
• OEM wheel supplier
• Tire wheel packages
• Commercial truck upfitting

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wheel and Tire Products: Sale of wheels, tires, exhaust, and suspension systems as assembled packages ready for installation. Products available completely assembled and ready for installation.
2. OEM Change-Over Programs: Professional mounting and balancing services with major brand tires, including after-sale service and nationwide warranty support.
3. Contract Manufacturing: Full-service contract manufacturing including design, engineering, FEA, prototyping, testing, and distribution for proprietary automotive wheel programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

OE Wheel Works is a professional Original Equipment specialty supplier that manufactures proprietary Flow Forged aluminum wheels and assembles ready-to-install wheel, tire, exhaust, and suspension packages for OEM-approved up-fitters. The company also distributes Michelin and BFGoodrich tires, Flowmaster exhausts, and Rancho suspension systems, and offers contract manufacturing for proprietary wheel programs in short production runs of 2,000 to 20,000 units.

Product overview

OE Wheel Works is a professional Original Equipment (2nd tier) supplier specializing in wheels, tires, exhaust, and suspension systems for Ford, GM, Ram, Jeep, and BMW OEM-approved up-fitters throughout the U.S. and Canada. The company operates as a manufacturer that produces short-run proprietary wheels (2,000 to 20,000 units) and as a direct OE distributor of Michelin, BFGoodrich, Flowmaster Exhausts, and Rancho Suspension systems. Their product portfolio centers on five specialized programs: OEM Change-Over Program (professionally mounted and balanced wheel/tire packages), Commercial Heavy Duty Program (19.5" conversions and suspension modifications for work trucks), Hi Rail Program (FMVSS 126 compliant Hi Rail truck wheels with Michelin tires), RV & Overland Vans Program (wheels for Mercedes Sprinter, Ford Transit, and Ram ProMaster), and Fire and Rescue Program (specialized tires for emergency vehicles). Their proprietary wheel offerings include Flow Forged Wheels using a light-weight, strong manufacturing process, available through Contract Manufacturing services. Tire products are sourced from Michelin (Pilot Sport 4S, LTX AT2, Defender LTX, XDS 2 19.5) and BFGoodrich (KO2, KM3, G-Force Comp-2 A/S plus).

Differentiator

Problem solved

Functional benefit

Products and services

• Flow Forged Wheels Proprietary aluminum wheels manufactured using OE Wheel Works' Flow Forging process, which casts with narrow dies, heats above 400°, and spins under pressure to form the final shape while strengthening the aluminum; sold as core SKUs available for OE and contract manufacturing programs.
• Hi Rail Program Complete Hi Rail truck upfitting solution featuring Flow-Forged Aluminum Alloy Hi Rail wheels, premium Michelin tires, TPMS, and optional mounting and balancing, certified to DOT-T, SAE, FMVSS 120, and FMVSS 126 standards with up to 3,800 lb load capacity.
• RV and Overland Vans Program Wheel and tire packages for overland vans including Mercedes Sprinter AWD/4x4, Ford Transit AWD/RWD, and Ram ProMaster platforms, featuring proprietary OEWW RV01, OEWW OE501-Canyon, OEWW RV02, and OEWW STR01 wheels in finishes such as Black Milled, Satin Black, Satin Bronze, and Polished.
• Commercial Heavy Duty Program Commercial truck upfitting solution offering tire upfitting, wheel and tire package change-overs, 19.5 inch super high-load conversions for 3/4 and 1-ton trucks, and suspension modifications for increased ground clearance and stability, including highway, off-road, mud terrain, and military specialty tires.
• OEM Change-Over Program Professional wheel and tire package change-over program featuring professionally mounted and balanced packages with major brand tires, designed to meet and exceed OE standards, with TPMS compatibility and wheel locks included.
• Fire and Rescue Program Specialized tire and wheel solutions for fire and rescue vehicles including first responder trucks, featuring Michelin XDS 2 19.5, XZL, and X Force ZL/XZL tires designed for harsh environments and difficult terrain.
• Michelin Tires Original equipment distribution of Michelin tire brands including Pilot Sport 4S (ultra-high performance), LTX AT2 (all-terrain), Defender LTX (light truck/SUV), and XDS 2 19.5 (commercial/heavy duty).
• BFGoodrich Tires Original equipment distribution of BFGoodrich tire brands including KO2 (all-terrain), KM3 (mud-terrain), and G-Force Comp-2 A/S plus (performance all-season), designed for extreme performance driving environments.
• Contract Manufacturing Full-service proprietary automotive wheel manufacturing including design, engineering, FEA, prototyping, DOT/SAE/JWL/TUV testing, warehousing, and distribution, with capabilities in Flow Forged, low pressure cast, and one-piece forged wheels in finishes including paint, diamond cutting, milling, chrome plating, and PVD chrome.

Quantifiable outcome

• Tire service life increased up to 300% with regular preventative maintenance for Hi Rail applications
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MichelincoreStrategic or Co-development PartnerPrimary tire supplier and OEM partner. OE Wheel Works is a direct OE distributor of Michelin tires including Pilot Sport 4S, LTX AT2, Defender LTX, and specialty tires like XDS 2 19.5 and XZL for Fire and Rescue applications.
• BFGoodrichcoreStrategic or Co-development PartnerDirect OE distributor for BFGoodrich tires including KO2, KM3, and G-Force Comp-2 A/S plus. Partnership provides extreme performance tires for off-road and motorsports applications.
• Toyo TirescoreStrategic or Co-development PartnerPartner tire brand for light truck applications, featured on the partner page with logo display.
• Atlanta Wheels and AccessoriescoreChannel Partner/ Reseller/ DistributorPrimary distribution partner handling all account processing for OE Wheel Works. Dealers apply through Atlanta Wheels online portal. Also offers full line of aftermarket wheels and tires.
• Rancho SuspensioncoreTechnology or IntegrationDirect OEM distributor of Rancho Suspension systems for lift and leveling kits, mono-tube gas-charged shocks, and complete off-road suspension systems.
• FlowmastercoreTechnology or IntegrationDirect OEM distributor of Flowmaster Exhausts. OE Wheel Works is described as a professional OE supplier of exhaust systems in addition to wheels and tires.
• ToplineminorChannel Partner/ Reseller/ DistributorAccessory partner featured on partner page, likely providing additional automotive accessories.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vision Wheel: Aftermarket wheel manufacturer serving dealerships, distributors, and OEMs. Comparable product line (cast/forged wheels) and dealer-led B2B go-to-market.
• Fuel Off-Road Wheels: Aftermarket off-road and truck wheel brand with deep dealer networks and B2B program sales. Closely comparable to OE Wheel Works in distribution model and target customer (up-fitters and dealers).
• TSW Alloy Wheels: Aftermarket performance and luxury wheel manufacturer with dealer/distributor programs. Competes for similar B2B channels and end customers in the wheel upgrade market.
• Method Race Wheels: Manufacturer of aftermarket off-road and truck wheels. Direct competitor in the B2B wheel program market, especially in the off-road and overland segments where OE Wheel Works also competes.
• American Force Wheels: Manufacturer of premium forged aftermarket wheels for trucks and SUVs. Directly comparable in heavy-duty and lifted-truck programs where OE Wheel Works' Commercial Heavy Duty offering competes.
• Raceline Wheels: Aftermarket wheel manufacturer with strong dealer and distributor program in off-road, truck, and UTV segments. Comparable B2B go-to-market and product overlap with OE Wheel Works' commercial and overland programs.
• Mickey Thompson Performance Tires & Wheels: Manufacturer of performance tires and wheels targeting off-road, motorsport, and light truck segments. Direct competitor in BFGoodrich/KO2-adjacent specialty tire/wheel bundle offerings.

Broad incumbents

• Wheel Pros: Parent company of multiple aftermarket wheel brands (e.g., Method, Fuel, Black Rhino). A larger, portfolio-based competitor that operates in the same dealer channel and competes for the same up-fitter programs.
• BBS Wheels: Established global manufacturer of premium forged and flow-formed wheels. Comparable in flow-forming technology, but operates at a higher price point and broader scale across OEM and aftermarket.

Emerging players

• Hutchinson Industries: Specialty wheel and tire solutions provider for military, government, and specialty commercial vehicles. Comparable in regulated specialty segments (similar to Hi Rail and Fire & Rescue) where OE Wheel Works also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OE Wheel Works