HSB Normalies
- Company typePrivate
- Founded1983
- HeadquartersSchwaigern, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
HSB Normalies firmographics
Firmographics- Name
- HSB Normalies
- Legal name
- HSB Normalien GmbH
- Website
- https://hsb-normalien.de
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where HSB Normalies is headquartered
LocationHeadquarters
- HQ city
- Schwaigern
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
HSB Normalies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Standard Parts Sales: Sale of standardized mold and die making components including guiding elements, ejectors, cooling equipment, accessories, DIN and standard parts, precision flat steel, P and KE boards. Products sold through online shop and regional representations.
- Special/Custom Parts Manufacturing: Custom manufacturing of special parts according to customer drawings including special forming dies, mechanical parts, custom contours and punches. CNC machining centers enable plate processing up to 2,000 x 3,000 mm and 10 tons maximum weight.
- Automation & Robotics Products: Sale of automation products including the HSB ED-1300C cobot, modular components, peripherals, automation systems, handling systems, and robotics for plastics processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Catalog Products |
| Unit Pricing | Pay-as-you-go | HSB ED-1300C 6-Axis Cobot |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
HSB Normalies product offering
Product offeringCore offering
HSB Normalien manufactures and sells standardized tooling components (Normalien) for mold and die making, stamping technology, and plastics processing. The portfolio spans guide elements, ejectors, recirculating ball bushes, cutting punches, precision flat-bar steel, KE and P boards, and DIN standard parts, offered primarily under the proprietary EXPERT-Proline brand with patented designs. The company also provides custom CNC special-parts manufacturing and, since 2021, automation and robotics products including the 6-axis Cobot HSB ED-1300C, temperature control systems, and handling automation.
Product overview
HSB Normalies is a German manufacturer offering a comprehensive portfolio of standardized tooling components for mold making and stamping technology, along with equipment and peripherals for plastics processing. The product range centers on Expert-Proline, their premium innovative sub-brand featuring patented designs including recirculating ball bushes (HSB 13), guide bushings, cutting punches, date watches, and clamping systems. Core offerings span standard normalien (standardized components): guide elements, ejectors, precision flat-bar steel, KE and P boards; DIN and standard parts; and special processing services for custom parts. Since 2021, the portfolio expanded into automation and robotics including the Cobot HSB ED-1300C 6-axis collaborative robot, temperature control systems, material handling, and hand tools. With approximately 36,000 articles available from stock, HSB Normalies serves as a complete one-stop supplier for tool and mold manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- EXPERTproline: Brand of innovation in mold design and manufacture of special parts, featuring patented products including recirculating ball bushes, adjustable lifting devices, slide retainers, date watches, ejectors with corner radii, guide bushings, punches, and chipboard systems
Products and services
- EXPERT-Proline
Quantifiable outcome
- Processing capabilities for plates up to 2,000 x 3,000 mm and 10 tons weight
- +1 more outcomes
Companies that use HSB Normalies
Customer profileSegments3 records
Ideal customer profiles3 records
HSB Normalies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HSB Normalies partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered regional.
- MouldinOyregionalRegional representation in Finland. Contact: Lauri Nurmi. Website: www.mouldin.fi. Provides local sales and support for HSB Normalien products in the Finnish market.
- WNSregionalRegional representation in Austria. Contact: Karl Endl. Website: www.wns.co.at. Provides local sales and support for HSB Normalien products in the Austrian market.
- EVOLTregionalRegional representation in Hungary. Contact: Zsolt Schindele. Website: www.evolt.hu. Provides local sales and support for HSB Normalien products in the Hungarian market.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
HSB Normalies competitors and assessment
Company assessmentDirect peers
- DME Company: Global supplier of mold components, hot runners, and cold-room systems, part of Barnes Group. Directly comparable to HSB in offering standardized mold components to plastic processors and mold builders worldwide.
- Strack Norma GmbH & Co. KG: German Normalien manufacturer specializing in guide elements, ejector systems, and slides for injection mold construction. Headquartered in Wuppertal, with overlapping product categories, customer base, and patented designs comparable to HSB Normalien's EXPERT-Proline.
- HASCO Hasenclever + Co GmbH: Germany's leading mold standard parts ("Normalien") manufacturer, headquartered in Lüdenscheid. Closest direct competitor to HSB Normalien, offering guide elements, ejectors, date stamps, and precision components for injection mold and die making.
- Rabourdin Industrie: French manufacturer of mold standard parts and stamping tools, offering guide pillars, bushings, and ejector pins comparable to HSB's catalog. Serves French and broader European mold-making customers as a regional direct competitor.
- MISUMI Group Inc. Japanese global catalog distributor of factory automation, mechanical components, and mold/die standard parts. Overlaps with HSB Normalien in standardized tooling components sold via configurator/e-commerce channels to mold builders.
- Meusburger Georg GmbH + Co KG: Austrian mold standard parts specialist with one of the largest warehousing ranges in Europe for hot runner, guide elements, and mold plates. Direct competitor in the same customer base of European mold makers served by HSB Normalien.
- Progressive Components Inc. US-based mold components supplier specializing in date stamps, lifters, and standard mold accessories. Comparable product offering and customer overlap with HSB's date watch (Datumsuhren), recirculating ball bushings, and slide retainer lines.
- PUNCH INDUSTRY CO., LTD. Japanese manufacturer of precision die components including punches, bushings, and guide pins — directly analogous to HSB's Schneidstempel (cutting punches), Führungsbuchsen (guide bushings), and standard parts. Comparable in product specification and end-customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
HSB Normalies social profiles
Digital presenceHSB Normalies compliance and trust
Trust signalCompliance1 record
HSB Normalies financial estimates
Financial estimateRevenue estimate
Valuation estimate
HSB Normalies leadership team
Management profileNumber of profiles
Profiles4 records
HSB Normalies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HSB Normalies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HSB Normalies
What does HSB Normalies do?
HSB Normalien manufactures and sells standardized tooling components (Normalien) for mold and die making, stamping technology, and plastics processing. The portfolio spans guide elements, ejectors, recirculating ball bushes, cutting punches, precision flat-bar steel, KE and P boards, and DIN standard parts, offered primarily under the proprietary EXPERT-Proline brand with patented designs. The company also provides custom CNC special-parts manufacturing and, since 2021, automation and robotics products including the 6-axis Cobot HSB ED-1300C, temperature control systems, and handling automation.
Is HSB Normalies a public or private company?
HSB Normalies is a private company. It is classified as family owned and is currently operating.
When was HSB Normalies founded?
HSB Normalies was founded in 1983. It employs 11 to 50 people.
Where is HSB Normalies based?
HSB Normalies is headquartered in Schwaigern, Germany, in the Europe region.
How does HSB Normalies make money?
Three revenue lines are on record. Standard Parts Sales are the primary driver. The others are special/Custom Parts Manufacturing and automation & Robotics Products.
Who are HSB Normalies's main competitors?
Direct peers on record are DME Company, Strack Norma GmbH & Co. KG, HASCO Hasenclever + Co GmbH, Rabourdin Industrie, MISUMI Group Inc., Meusburger Georg GmbH + Co KG, Progressive Components Inc. and PUNCH INDUSTRY CO., LTD..
Does HSB Normalies have an API?
No public API is recorded for HSB Normalies.