Dental Insurance Shop

What Dental Insurance Shop does

Dental Insurance Shop, Inc. is a Minnesota-incorporated online dental insurance brokerage headquartered in Burnsville, operating a multi-carrier marketplace at dentalinsuranceshop.com. The firm functions as an appointed agent/broker across 8+ dental carriers including Delta Dental, Cigna, Humana, Denali, Magnum, Spirit, Renaissance, UnitedHealthcare, Ameritas, and Careington, with both PPO/indemnity and discount plan structures, including no-waiting-period options. Product surface spans individual, family, senior, pediatric, student, and emergency dental plans, with EyeMed-sourced vision offered as a cross-sell add-on.

The company monetizes through carrier commissions on policies sold. Distribution is dual-channel: direct-to-consumer via web and phone sales, and B2B2C through a channel partnership with Direct Benefits/Spirit Dental that delivers reach through 5,000+ independent agents. Founded/incorporated in 2013 with a marketed 20+ year operating history, headcount is reported in the 11-50 range per available firmographic data. The platform does not underwrite risk, manufacture insurance products, or take carrier balance-sheet exposure — it is a pure distribution layer.

Strategic posture is that of a niche, mid-scale brokerage maximizing carrier breadth and distribution channel depth rather than building proprietary AI, vertically integrated underwriting, or geographic expansion. The 8+ carrier stack and agent channel partnership indicate a defensive moat through distribution relationships and appointment breadth, but absence of funding, scale headlines, or technical differentiation signals organic, single-market operating posture.

Name

Dental Insurance Shop

Legal name

DENTAL INSURANCE SHOP, INC.

Website

https://dentalinsuranceshop.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Dental Insurance Shop is a Minnesota-based online multi-carrier dental insurance brokerage that distributes individual, family, senior, pediatric, student, and vision plans through DTC web/phone sales and a B2B2C channel of 5,000+ agents via Direct Benefits/Spirit Dental, earning carrier commissions across 8+ underwriters.

Ownership category

akta.pro rank

Product category

Dental Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Dental Insurance (FSAIAHAA)

akta.pro secondary industries

Dental Discount Plans (Dental Savings Plans) (HLAEAIAD), Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ)

Keywords

• Dental insurance brokerage
• Dental discount plans
• Multi-carrier comparison
• Individual dental coverage
• Family dental plans

Headquarters

HQ city

Burnsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Insurance Commissions: Dental Insurance Shop operates as an insurance broker/marketplace earning commissions from insurance carriers for each dental policy sold through their platform. They work with multiple insurance providers (Delta Dental, Cigna, Humana, Denali, Magnum, Spirit, Renaissance, UnitedHealthcare, Ameritas) and earn referral/commission fees when customers purchase plans through their site.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dental Insurance Shop is a multi-carrier dental insurance brokerage and online marketplace that helps individuals, families, seniors, and students compare, quote, and enroll in dental insurance and discount plans from multiple carriers. The platform aggregates plans from carriers such as Delta Dental, Cigna, Humana, Denali, Spirit, Magnum, Renaissance, UnitedHealthcare, and Ameritas, offering PPO, indemnity, no-waiting-period, and dental discount plan options through an instant online quote engine.

Product overview

Dental Insurance Shop is a dental insurance brokerage platform offering a comprehensive portfolio of dental insurance products and plans from multiple carrier partners. The platform provides individual, family, senior, pediatric, emergency, and student dental insurance plans, as well as stand-alone dental and dental discount plans. Plan types include PPO and Indemnity options, with many plans featuring no waiting periods. The company partners with major dental insurance carriers including Delta Dental, Cigna, Humana, Denali Dental, Spirit Dental & Vision, Magnum Dental, Renaissance Dental, UnitedHealthcare, and Ameritas PrimeStar. Additional offerings include vision coverage add-ons that can be bundled with dental plans. The platform serves as a comparison and quotation tool helping consumers find and purchase dental insurance plans.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20% to 50% savings on dental procedures with discount plans
• +4 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Spirit DentalcoreChannel Partner/ Reseller/ DistributorSpirit Dental is operated by Direct Benefits, Inc., a managing general agency providing full-service benefits brokerage for dental, disability, life and vision insurance plans. Direct Benefits serves more than 5,000 employee benefits agents, brokers, consultants, and online consumers nationwide. Spirit Dental plans are featured prominently on the Dental Insurance Shop platform.
• Cigna DentalcoreChannel Partner/ Reseller/ DistributorCigna offers dental plans in 49 states and the District of Columbia. Cigna dental products are offered through Dental Insurance Shop including myCigna Dental Preventive, myCigna Dental 1000, and myCigna Dental 1500 plans. Access to Cigna's national network of over 135,000 dental providers.
• Humana DentalcoreChannel Partner/ Reseller/ DistributorHumana Dental has grown into one of the nation's 10 largest dental insurance carriers. Humana's dentist network includes more than 130,000 dentist locations. Humana products are offered through the Dental Insurance Shop platform along with a free vision discount program.
• Denali DentalcoreChannel Partner/ Reseller/ DistributorDenali Dental is a leader in the dental insurance industry with over 55 years of experience in dental claims processing within the Renaissance Family of Companies. Provides coverage for more than 12.1 million people and pays out nearly $3 billion for dental care annually. Denali offers dental implant coverage with NO waiting periods.
• Magnum DentalcoreChannel Partner/ Reseller/ DistributorMagnum Dental Insurance plans are marketed exclusively by Direct Benefits. Administered by Dental Select and underwritten by ACE American Insurance Company (rated A+ Superior). Magnum plans are offered through Dental Insurance Shop providing individual and family dental benefits.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorDelta Dental of California, Delta Dental of Pennsylvania and Delta Dental Insurance Company form one of the largest dental benefits systems in the country. Provides dental benefits plans in 15 states, DC, Puerto Rico and the Virgin Islands, covering 25 million enrollees. Nearly four out of five dentists (198,000+ dentist locations) participate in the Delta Dental network.
• UnitedHealthcare DentalcoreChannel Partner/ Reseller/ DistributorUnitedHealthcare Dental insurance plans are offered through the Dental Insurance Shop platform for individual and family coverage.
• Renaissance DentalcoreChannel Partner/ Reseller/ DistributorRenaissance Dental has more than 50 years of experience in dental plan administration. The Renaissance PPO network combines leading national and regional PPO networks offering maximum choice and value. Available through Dental Insurance Shop with 24/7 online tools via MyRenBenefits.
• Ameritas (PrimeStar Dental & Vision)coreChannel Partner/ Reseller/ DistributorPrimeStar dental and vision insurance plans offer affordable coverage with the Ameritas dental network featuring more than 483,000 access points and 115,000 providers. PrimeStar plans cover individuals 18+ including seniors, with no online enrollment fees and immediate coverage available.
• Careington International CorporationcoreTechnology or IntegrationCareington International is one of the most recognized professional dental networks in the nation with a provider network of over 62,000 participating dentists. Careington's dental discount plan is offered through Dental Insurance Shop, providing members with 20% to 50% savings on most dental procedures including routine exams, cleanings, major work, and orthodontics.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• GoHealth: Large insurance lead-generation and marketplace operator (publicly traded). Overlaps with DIS in the individual insurance comparison-and-brokerage category at broader scale across Medicare, ACA, and ancillary products including dental.
• SelectQuote: Public insurance distribution platform with multi-line capabilities including life, health, and ancillary products. Comparable in marketplace/lead-gen model, though significantly larger and broader in product mix than DIS.

Emerging players

• QuoteWizard (Bankrate): Insurance comparison marketplace owned by Bankrate/Red Ventures. Comparable technology-driven multi-line insurance comparison with similar SEO/content acquisition model.
• PolicyGenius: Tech-forward online insurance comparison platform focused on life, disability, and other lines, with growing presence in adjacent products. Comparable in online comparison-shopping approach and consumer education content strategy.
• SmartInsurance.com: Online insurance comparison platform offering individual and family dental and health plans. Comparable in quote-aggregation model targeting individual consumers.

Direct peers

• DentalPlans.com (Careington): Operates a dental savings plan and insurance comparison marketplace, directly comparable to DIS as a multi-carrier dental plan aggregator. Careington is even a DIS partner, making them both collaborator and competitive marketplace.
• HealthCare.com: Insurance comparison marketplace that includes dental coverage as part of its individual/family offering. Comparable GTM (online quotes, multi-carrier comparison) and target customer base to DIS.
• Spirit Dental & Vision (Direct Benefits, Inc.): Operates as a direct-to-consumer dental and vision insurance storefront and managing general agency. Functions as both a DIS carrier partner and a competing distribution channel serving similar individual dental customers.
• eHealth (eHealthInsurance): Major individual health and dental insurance marketplace with similar instant-quote and multi-carrier comparison functionality. Direct comparable as an online broker distributing individual and family insurance products across carriers.

Others

• Direct Benefits, Inc. Managing general agency behind Spirit Dental and Magnum Dental — both DIS partner carriers. Functions as a channel/enabler for DIS while also operating its own direct storefront, making it an adjacent ecosystem participant and competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DentalInsShop
• Facebookfacebook.com/Dental-Insurance-Shop-297718643760128
• LinkedInlinkedin.com/company/dental-insurance-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Insurance Shop