What All About Waste does

All About Waste is a privately held, women- and minority-owned sustainability consulting firm headquartered in Los Angeles, California, founded by Denise Braun and Cody Ryan. The firm specializes in circular economy and zero waste solutions for the built environment, offering waste audits, material flow analysis, green building certification support (LEED, TRUE Zero Waste, WELL, Fitwel), circularity strategic planning, ESG and Scope 3 emissions compliance, construction zero waste management, and productized training programs. It claims the most TRUE Certified and Pre-certified projects of any firm globally, supported by a credentialed team that includes former TRUE certification program leadership at USGBC/GBCI and active technical advisory group members for LEED and TRUE standards. Operations are delivered through a small team (11-50 employees) using custom project-based pricing on multi-year engagements.

The company's revenue model is professional services consulting, sold direct to enterprise clients across technology (Google, Microsoft, Meta, Apple, Adobe), financial services (Mastercard, Citibank), real estate (CBRE, Kilroy Realty, Tishman Speyer), aviation and transportation (SFO Airport, Canada Post, LA Metro), hospitality (Disneyland Resort), government (Contra Costa County, County of San Diego), and nonprofit (Second Harvest Food Bank) sectors. Go-to-market is enterprise field sales driven by referrals from USGBC/GBCI, partnerships with sustainability consultancies such as Verdani Partners, thought leadership at industry conferences (GreenBuild, ULI, California Green Building Conference), content marketing, and certifications that qualify it for DBE/MBE/WBE/SBE set-aside contracts. Distribution spans 65 countries across five continents via direct client engagements.

The firm's go-to-market is reinforced by intangible brand recognition (first TRUE-certified food bank, first TRUE-certified high-rise, USGBC-LA Sustainable Innovation Award 2023) and regulatory positioning through board and committee seats at USGBC-California, LA Metro Sustainability Council, and LEED/TRUE Technical Advisory Groups. There are no disclosed funding rounds, no parent company, and no public revenue figures; ownership remains with founders and key executives including President Denise Braun, Director of Waste Audits Cody Ryan, CFO Daniel Aguiar, VP & Head of Operations Megan White, and Senior Project Manager Emily DeCremer.

Name

All About Waste

Legal name

All About Waste, LLC

Website

https://allaboutwaste.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

All About Waste is a Los Angeles-based sustainability consulting firm specializing in circular economy, zero waste programs, and green building certifications (LEED, TRUE, WELL, Fitwel). It serves enterprise clients across commercial real estate, data centers, airports, government, and financial services globally.

Ownership category

akta.pro rank

Product category

Sustainability consulting and zero waste advisory services

NAICS

Remediation and Other Waste Management Services (5629), All Other Waste Management Services (56299)

SIC

Sanitary Services (4950), Hazardous Waste Management (4955), Refuse Systems (4953)

akta.pro primary industry

Waste & Hazardous Materials Management (incl. HazMat) (BPAHAJAK)

akta.pro secondary industries

Hazardous Waste & Universal Waste Handling (Batteries, Lamps, Aerosols) (BPABALAE), Waste Management & Hazardous Waste Compliance (RCRA, Universal Waste, Waste Characterization/Manifests) (EUAHABAC)

Keywords

• Zero waste consulting
• Waste audit services
• Green building certification
• Circular economy advisory
• ESG compliance consulting

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sustainability Consulting Services: Professional consulting services including waste audits, green building certifications, circularity strategic planning, and zero-waste project consulting for construction and operations. Revenue generated through project-based engagements with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

All About Waste is a sustainability consulting firm that conducts waste audits, guides clients through green building certifications (TRUE Zero Waste, LEED, WELL, Fitwel), and provides circular economy strategic planning for commercial buildings, data centers, airports, construction projects, and government facilities. Services include ESG compliance support, downstream Scope 3 emissions reporting, construction zero waste management, and tailored training courses/videos, delivered through project-based consulting engagements for enterprise clients globally.

Product overview

All About Waste is a consulting firm offering a comprehensive portfolio of zero waste and circular economy services rather than a unified software product. Their core offerings include waste audits, green building certifications (LEED, TRUE Zero Waste, WELL, Fitwel), and circularity strategic planning. These services are delivered through consulting engagements, training programs (both instructor-led courses and customized video content), and ongoing advisory support. The company specializes in both operational facilities and construction projects, serving sectors including commercial real estate, data centers, airports, healthcare, and government. Their expertise spans waste audits, ESG reporting, training, and certification support, all focused on achieving measurable waste diversion and sustainability outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Waste Audits Comprehensive waste assessments and audits for commercial buildings and construction projects, including material characterization studies, diversion tracking, and waste stream analysis, delivered to enterprise clients.
• Green Building Certifications Third-party certification consulting for LEED, TRUE Zero Waste, WELL, and Fitwel building certifications, guiding projects from pre-certification through final certification.
• ESG Reporting Support Advisory services helping organizations navigate ESG regulations and compliance requirements, including downstream Scope 3 emissions reporting and carbon emissions verification.
• Circularity Strategic Planning Strategic consulting for circular economy implementation, including closed-loop product consulting, construction zero waste management planning, and zero waste cities consulting.
• Zero Waste Program Design & Implementation End-to-end zero waste program services including waste minimization strategy, waste prevention programs, resource recovery, and ongoing monitoring and optimization.
• Construction Zero Waste Management Zero waste consulting specifically for construction projects, including pre-certification for TRUE construction certification, salvaged material assessments, and embodied carbon reduction through reuse principles.
• Data Center Waste Diversion Expertise in achieving high waste diversion rates (97%+) for data center facilities, addressing unique challenges of packaging waste and operational materials.
• Zero Waste & Circular Economy Training Course Certificate program providing professionals with foundational knowledge of circular economy principles and sustainable waste management practices across various industries.
• Customized Waste Management Training Videos Tailored educational videos for staff and tenants on proper sorting, signage, composting, and sustainable purchasing practices to reduce contamination and improve diversion rates.

Quantifiable outcome

• Over $6 million in savings through targeted waste reduction efforts for a single client
• +4 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• USGBCcoreStrategic or Co-development PartnerActive member and technical advisor for LEED committees; USGBC-LA chapter member; board membership on USGBC-California Chapter
• GBCI/TRUEcoreStrategic or Co-development PartnerTRUE Zero Waste certification body; company is MOST TRUE Certified & Pre-certified firm globally; recognized as technical advisors for TRUE committees
• Verdani PartnerscoreStrategic or Co-development PartnerStrategic partnership for zero waste consulting; co-hosted LEED v5 O+M & TRUE webinar; collaborative project delivery
• Ellen McArthur FoundationminorGTM or Marketing PartnerCompany references Ellen McArthur Foundation content and circular economy principles; educational partnership
• Women in Cleantech & SustainabilityminorGTM or Marketing PartnerCompany featured in Women in Cleantech & Sustainability publications and events
• LA Metro Sustainability CouncilminorStrategic or Co-development PartnerDenise Braun serves on the LA Metro sustainability committee
• Living Building Challenge Los Angeles ChapterminorStrategic or Co-development PartnerDenise Braun served on steering committee; led Zero Waste Forum for two years

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/allaboutwaste
• Instagraminstagram.com/all_about_waste
• Xx.com/allaboutwaste

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All About Waste