Penney Design Group

What Penney Design Group does

Penney Design Group, LLC (DBA: PDG) is a privately held, multidisciplinary architecture and planning firm founded in 2010 and headquartered in Bethesda, Maryland. The firm operates across eight building sectors: automotive dealerships, mixed-use/retail, office/corporate, multi-family residential, planning/development, interiors, single-family/townhomes, and industrial/data centers. It serves enterprise clients including luxury and mainstream automotive OEMs (Porsche, BMW, Mercedes-Benz, Audi, Lexus, Jaguar Land Rover, Ferrari, Maserati, Toyota, Ford, Honda, etc.), real-estate developers (Lennar, Diamond Rock Hospitality), gaming/tech firms (Bethesda Game Studios, ZeniMax, ID Software), and nonprofit/community organizations, delivering projects nationally across 14+ U.S. states.

Name

Penney Design Group

Legal name

Penney Design Group, LLC

Website

https://penneydesigngroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Penney Design Group is a Bethesda-based, national architecture and planning firm founded in 2010, delivering multidisciplinary design across automotive dealerships, multi-family, office, mixed-use, industrial/data center, and custom residential projects for enterprise clients across 14+ U.S. states.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (54131), Architectural Services (541310), Interior Design Services (54141), Interior Design Services (541410)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

akta.pro secondary industries

Construction Engineering & Constructability Consulting (BPAHAIAN), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Design-Build / EPC General Contracting (IMAFAAAD)

Keywords

• Architectural design services
• Building information modeling
• Automotive dealership design
• Multi-family residential design
• Urban planning services

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Architecture and Design Services: Professional services revenue generated through project-based fees for architectural design, planning, and interior design services across commercial, residential, and industrial sectors. Projects span from concept through construction administration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Penney Design Group is a multidisciplinary architecture, design, and planning firm that delivers architectural, planning, and interior design services across automotive dealerships, mixed-use/retail, office, multi-family and single-family residential, industrial/data centers, and interiors. The firm guides each project from concept through construction administration using BIM-enabled coordination to produce functional, buildable, and thoughtfully designed spaces for owners, developers, and contractors.

Product overview

Penney Design Group is a multidisciplinary architecture and planning firm offering a comprehensive portfolio of design services. The firm operates as a single integrated practice rather than a platform with modular components. Core service offerings include Architecture Services (spanning automotive, mixed-use/retail, office, multi-family, industrial/data center, and single-family residential projects), Planning Services for urban and regional developments, and Interior Design for commercial and residential spaces. The firm specializes in automotive dealership design, industrial and data center facilities, multi-family residential developments, and luxury custom homes, delivering projects from concept through construction administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Comprehensive architectural design services across multiple building types including automotive, mixed-use, retail, office, multi-family, single-family, and industrial/data center projects, delivered from concept through construction administration.
• Planning Services Urban and regional planning services for mixed-use, residential, and commercial developments, including feasibility studies, entitlements, and phased development planning.
• Interior Design Interior design services for commercial spaces, multi-family residential, and hospitality environments.
• Automotive Dealership Design Specialized design for automotive dealerships including showrooms, service centers, and brand-compliant facilities for luxury and mainstream automotive brands such as Porsche, BMW, Mercedes-Benz, Audi, Lexus, Jaguar Land Rover, Ferrari, Maserati, Toyota, Ford, Honda, Hyundai, Volvo, Subaru, Cadillac, Lincoln, Acura, Buick, GMC, Nissan, VW, and MINI.
• Industrial & Data Center Design Design services for industrial facilities, warehouses, self-storage, and mission-critical data center renovations.
• Multi-Family Residential Design Architecture and interior design for multi-family developments including apartments, condominiums, and townhome communities, with adaptive reuse conversions and transit-oriented developments.
• Single-Family & Custom Home Design Custom residential design services for luxury single-family homes and estate properties, including premium townhome projects.

Named customers14 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HOK: Large global architecture practice covering workplace, mixed-use, healthcare, and residential. Comparable to PDG as a multidisciplinary architecture firm serving national enterprise clients on similarly complex building programs, though with broader geographic footprint and significantly more resources.
• Gensler: Global architecture and design firm with deep automotive retail, workplace, mixed-use, and interiors practices. Comparable to PDG because it serves the same enterprise client types (developers, OEMs, corporate occupiers) across the same building sectors, but at vastly larger scale and with global reach.
• CallisonRTKL: Global architecture and design practice with deep retail, mixed-use, and automotive retail experience. Comparable to PDG specifically on automotive retail, mixed-use, and interiors work for national brand clients, but at significantly larger scale.
• Perkins&Will: Large global architecture practice with strong workplace, healthcare, and multi-family practices. Comparable to PDG as a multidisciplinary design firm serving enterprise and developer clients across similar building types, though at significantly larger scale.
• DLR Group: National architecture and design firm with practices in workplace, mixed-use, multi-family, and industrial/data center design. Comparable to PDG because it operates across the same verticals and serves similar developer and corporate clients at national scale.

Direct peers

• Ghafari Associates: Mid-sized US architecture and engineering firm with automotive, industrial, and workplace practices. Comparable to PDG as a similarly sized multidisciplinary firm with deep automotive OEM client relationships and industrial facility experience.
• SmithGroup: Mid-sized US architecture, engineering, and planning firm with national reach. Comparable to PDG because it combines architecture, planning, and interiors across mixed-use, workplace, multi-family, and data-related projects, and operates at a similar firm size and ownership profile.
• Cushing Terrell: Mid-sized US architecture and engineering firm with practices in commercial, residential, and industrial design. Comparable to PDG as a similarly scaled multidisciplinary firm delivering architecture and planning services to national developer and corporate clients.
• Leo A Daly: Privately held, mid-sized US architecture and engineering firm headquartered in Omaha with offices across the country. Comparable to PDG as a similarly sized multidisciplinary practice delivering architecture, planning, and interiors across commercial, residential, and mixed-use sectors for national clients.
• JBA (Jenkins Baer Associates): Architecture firm specialized in automotive dealership design for luxury and mainstream OEMs. Comparable to PDG specifically on the automotive dealership design niche, including brand-standard-compliant showrooms and service facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/penneydesigngroup
• LinkedInlinkedin.com/company/penney-design-group-llc
• Instagraminstagram.com/penneydesigngroup
• Xx.com/penneydesigngrp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penney Design Group