Carunion
Carunion is a provider of car dealership related services.
- Company typePrivate
- Founded-
- HeadquartersHannoversch Münden, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Carunion does
Carunion is a provider of car dealership related services. The company offers services associated with the trade of cars and industry-related articles, including rental and repair services.
Carunion firmographics
Firmographics- Name
- Carunion
- Legal name
- CarUnion AutoTag GmbH
- Website
- https://www.carunion.de/
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carunion is a provider of car dealership related services.
- Ownership category
- akta.pro rank
Where Carunion is headquartered
LocationHeadquarters
- HQ city
- Hannoversch Münden
- HQ country
- Germany
- HQ region
- Europe
Offices25 records
Markets served
Carunion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new vehicles from multiple brands including Renault, Dacia, Seat, Cupra, Skoda, Toyota, Nissan, Mitsubishi, Isuzu, Alpine, JAC, Seres, BAIC, and DFSK. Sales can be made online or at physical dealerships.
- Used Vehicle Sales: Sale of pre-owned vehicles including trade-ins and direct purchases from customers.
- Vehicle Financing and Leasing: Financial products including financing and leasing arrangements for vehicle purchases, with partner bank BDK (Bank Deutsches Kraftfahrzeuggewerbe GmbH).
- Workshop Services: Workshop services including inspections, tire changes, accident repairs, windshield repair, dent removal, main inspections (TÜV), and air conditioning service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | DFSK Fengon 7 Journey - 2.0 GDI Allrad |
| Unit Pricing | Monthly | DFSK Forthing 5 Exclusive - 1.5l Turbo |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Carunion product offering
Product offeringCore offering
CarUnion is a German multi-brand automotive dealership group that sells new and used vehicles from 14 brands (Renault, Dacia, SEAT, CUPRA, Škoda, Toyota, Nissan, Mitsubishi, Isuzu, Alpine, JAC, Seres, BAIC, DFSK) through 25 physical dealerships and an online purchasing platform. The company also offers vehicle leasing, commercial vehicle sales, electric vehicles, trade-in/buy-back services, and full-service automotive workshop operations including inspections, tire service, accident repair, and climate service.
Product overview
CarUnion is a German automotive dealership chain operating 25 locations across Niedersachsen, Sachsen-Anhalt, Sachsen, and Thüringen. The company operates as a multi-brand dealer offering vehicles from 14 brands including Renault, Dacia, Seat, Cupra, Skoda, Toyota, Nissan, Isuzu, Mitsubishi, JAC, Seres, BAIC, DFSK, and Alpine. The product portfolio includes new car sales, used car sales, leasing, commercial vehicles, and electric vehicles. Additionally, CarUnion provides comprehensive workshop services (inspection, tire service, windshield repair, dent removal, accident repair, climate service) and online car purchasing through their digital platform. The company also offers trade-in services and test drive scheduling across all locations.
Differentiator
Problem solved
Functional benefit
Brands
- Autos.Einfach.Online.Kaufen: Online car purchasing service allowing customers to buy vehicles online with home delivery
Products and services
- New Car Sales (Neuwagenverkauf) Sale of new vehicles from 14 authorized brands including Renault, Dacia, SEAT, CUPRA, Škoda, Toyota, Nissan, Mitsubishi, Isuzu, Alpine, JAC, Seres, BAIC, and DFSK, available at 25 dealership locations and online.
- Used Car Sales (Gebrauchtwagenverkauf) Sale of pre-owned and certified used vehicles across the CarUnion multi-brand portfolio, including trade-in purchases from customers.
- Car Leasing (Auto leasen) Leasing arrangements for new vehicles with flexible terms and mileage configurations, arranged through partner bank BDK (Bank Deutsches Kraftfahrzeuggewerbe GmbH).
- New Car Configurator (Neuwagenkonfigurator) Online tool that lets customers configure and price new vehicles from the CarUnion brand portfolio.
- Autos.Einfach.Online.Kaufen (Online Car Buying) End-to-end online vehicle purchasing service allowing customers to browse, configure, and buy vehicles digitally with home delivery across Germany.
- Commercial Vehicles (Nutzfahrzeuge) Sale and leasing of commercial transporters and light commercial vehicles for business customers.
- Electric Vehicles (Elektroautos) Electric vehicle offerings including Renault E-Tech models, Nissan Leaf, and other BEV options across the multi-brand portfolio.
- Day Registrations (Tageszulassungen) Pre-registered new vehicles available for immediate delivery at discounted prices.
- Business Customer Program (Gewerbekunden) Specialized offerings for business customers including fleet sales, commercial leasing, and dedicated account support.
- Vehicle Trade-in (Inzahlungnahme) Service that allows customers to sell their used vehicle to CarUnion with free valuation, applicable as credit toward a new purchase.
- Test Drive Booking (Probefahrt) Online test drive appointment scheduling across all brands and dealership locations.
- Workshop Service (Werkstattservice) Full-service automotive workshop offering inspection, tire changes, windshield repair, dent removal, accident repair, air conditioning service, holiday/winter checks, and TÜV HU & AU inspections.
- Tire Service (Reifenservice) Purchase of tires, winter complete wheels, tire storage, and tire mounting via the integrated tire-engine platform.
Companies that use Carunion
Customer profileSegments2 records
Ideal customer profiles1 record
Carunion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carunion partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ŠkodacoreAuthorized Škoda dealer at multiple locations with special pricing on Selection models.
- RenaultcoreCarUnion is an authorized dealer (Vertragshändler) for Renault vehicles, offering new cars, financing, leasing, and workshop services at multiple locations.
- DaciacoreAuthorized Dacia dealer providing sales and service for the Romanian automotive brand.
- SEATcoreAuthorized SEAT dealer offering the full range of Spanish automotive brand vehicles.
- CUPRAcoreAuthorized CUPRA dealer for the Spanish performance brand, including 5-year warranty offers.
- ToyotacoreAuthorized Toyota dealer with special promotional offers including holiday bonuses of up to 11,000 EUR.
- NissanminorAuthorized Nissan dealer offering Japanese brand vehicles.
- MitsubishiminorAuthorized Mitsubishi dealer at select locations.
- IsuzuminorAuthorized Isuzu dealer, primarily for D-MAX pickup trucks.
- AlpineminorAuthorized Alpine dealer with Alpine stores in Leipzig and Hannover.
- JACminorAuthorized dealer for Chinese brand JAC vehicles, primarily at Eisenach location.
- SeresminorAuthorized dealer for Chinese Seres electric vehicles.
- BAICminorAuthorized dealer for Chinese BAIC vehicles.
- DFSKminorAuthorized dealer for Chinese DFSK vehicles including light commercial vehicles and SUVs. DFSK is part of Dongfeng Motor Corporation.
- TÜVminorTÜV-certified vehicle inspections available at workshop locations.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Carunion competitors and assessment
Company assessmentBroad incumbents
- Emil Frey Group: One of Europe's largest automotive retail groups with hundreds of multi-brand locations across Germany and Switzerland. Directly comparable as a multi-brand authorized dealer operating a similar franchise + workshop model at much greater scale.
- WELLER Group: Large German automotive retail group with locations across northern and western Germany, operating as multi-brand authorized dealer with integrated service. Comparable business model at meaningfully larger scale.
Direct peers
- AVAG Holding SE: Augsburg-based multi-brand automotive dealer group operating dozens of locations across southern Germany. Closely comparable in business model — authorized dealer for multiple OEMs with integrated workshop services — but with a different geographic focus.
- Rosier Group: German automotive dealer group with multi-brand sales and service locations primarily in western Germany. Directly comparable as a multi-brand authorized dealer with integrated workshop operations, though focused on different regions.
- Auto König GmbH: Mid-sized German multi-brand dealership group selling new and used vehicles with workshop services. Closely comparable in scale, multi-brand franchise mix, and integrated service model.
- Hahn Automobile GmbH + Co. KG: German automotive dealer group operating multiple full-service locations with authorized brands including Volkswagen Group marques. Comparable multi-brand authorized-dealer + workshop model in southern Germany.
- Autohaus Bernegger GmbH: Bavarian multi-brand automotive dealer with new/used vehicle sales and workshop services. Comparable multi-brand authorized-dealer business model, though focused on southern Germany.
- Tölke + Fischer Gruppe: Multi-brand automotive dealer group in western Germany operating authorized franchises with integrated workshop operations. Comparable mid-sized regional dealer model.
Peers
- Gottfried Schultz Holding GmbH & Co. KG: Large German multi-brand automotive dealer group based in the Rhein-Ruhr region, representing Volkswagen Group, BMW, and other brands with sales and workshop operations. Comparable multi-brand authorized-dealer model at meaningfully larger scale.
Regional players
- Autohaus Hessen GmbH: Regional German multi-brand automotive retailer. Comparable business model (authorized dealer with workshop services) but operating in a different German region, making it a regional peer rather than a direct overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carunion social profiles
Digital presenceCarunion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carunion leadership team
Management profileNumber of profiles
Profiles1 record
Carunion subsidiaries and ownership
Company hierarchySubsidiaries5 records
Carunion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carunion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carunion
What does Carunion do?
CarUnion is a German multi-brand automotive dealership group that sells new and used vehicles from 14 brands (Renault, Dacia, SEAT, CUPRA, Škoda, Toyota, Nissan, Mitsubishi, Isuzu, Alpine, JAC, Seres, BAIC, DFSK) through 25 physical dealerships and an online purchasing platform. The company also offers vehicle leasing, commercial vehicle sales, electric vehicles, trade-in/buy-back services, and full-service automotive workshop operations including inspections, tire service, accident repair, and climate service.
Is Carunion a public or private company?
Carunion is a private company. It is classified as unknown and is currently operating.
When was Carunion founded?
Carunion was founded in -1. It employs 1 to 10 people.
Where is Carunion based?
Carunion is headquartered in Hannoversch Münden, Germany, in the Europe region.
How does Carunion make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, vehicle Financing and Leasing and workshop Services.
Who are Carunion's main competitors?
Broad incumbents on record are Emil Frey Group and WELLER Group. Direct peers are AVAG Holding SE, Rosier Group, Auto König GmbH, Hahn Automobile GmbH + Co. KG, Autohaus Bernegger GmbH and Tölke + Fischer Gruppe. Gottfried Schultz Holding GmbH & Co. KG is listed as a peer. Autohaus Hessen GmbH is listed as a regional player.
Does Carunion have an API?
No public API is recorded for Carunion.