The Proper Brewing Company

What The Proper Brewing Company does

The Proper Brewing Company is a privately held craft brewery and taproom operating in Quakertown, Pennsylvania, under new ownership following a recent ownership transition. Founded in 2015, the company produces and sells a 10-style lineup of house-brewed craft beers on premise, spanning Blonde Ale (Blondie Bree, 5.0% ABV), Hazy IPA (Rollin' Eyez, 7.0% ABV; Killin it 005, 6.5% ABV), Summer Wheat Ale (Shwill, 5.2% ABV), Belgian Wit (Gabi Wit, 5.3% ABV), Red Ale (No Soul, 5.6% ABV), Nitro Stout (No Name, 5.8% ABV), Pale Ale (Panther Pale, 5.4% ABV), Coffee Stout (Proper Cherry, 5.8% ABV), and IPA (Cinema Citra, 7.0% ABV). The brewing operation is a conventional small-scale craft setup without proprietary technology, patents, or disclosed process innovations.

The business generates revenue exclusively through direct-to-consumer on-premise sales at its single taproom, with a kitchen serving a food menu accessed via a QR code link. The taproom operates limited hours: Monday-Thursday 4-10pm, Friday 4-10:30pm, Saturday 12-10:30pm, and is closed Sundays. A Happy Hour promotion offering $1 off drafts runs Wednesdays and Thursdays from 4-6pm. There is no wholesale distribution to retail or restaurant accounts, no e-commerce channel, no mobile application, and no publicly disclosed pricing beyond the Happy Hour discount. Headcount is reported in the 11-50 employee band, covering brewing, kitchen, and front-of-house functions.

The go-to-market is entirely local, targeting craft beer enthusiasts and casual diners in the Quakertown area. Marketing is minimal: the company's Squarespace-hosted website serves as the primary information hub, with customer inquiries routed through the owner's direct email ([email protected]). No funding rounds, institutional investors, partnerships, certifications, regulatory actions, or distribution agreements are disclosed in the available source material, and the company maintains no active social media presence.

Name

The Proper Brewing Company

Legal name

The Proper Brewing Company

Website

https://theproperbrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Proper Brewing Company is a privately held craft brewery operating a single taproom in Quakertown, Pennsylvania, where it sells approximately 10 house-brewed craft beer styles directly to local consumers under recent new ownership.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Craft Brewing (AFAFAAAA)

Keywords

• Craft beer brewing
• On-premise taproom
• House-brewed beer
• Brewpub food service
• Craft ale lineup

Headquarters

HQ city

Quakertown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. On-premise beer sales: Direct sales of house-brewed craft beers to consumers at the taproom. Sales occur at the bar counter during operating hours.
2. Food service: Kitchen operations serving food to taproom customers. Operating hours: Mon-Thu closes at 9:30pm, Fri-Sat closes at 10pm.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Proper Brewing Company brews and serves approximately 10 rotating house-made craft beers on draft from styles including Blonde Ale, Hazy IPA, Summer Wheat Ale, Belgian Wit, Red Ale, Nitro Stout, Pale Ale, Coffee Stout, and IPA, at varying ABV levels (5.0%–7.0%). Sales occur directly to consumers at a single taproom location in Quakertown, PA, supplemented by a full kitchen food menu and a Wednesday–Thursday Happy Hour promotion ($1 off drafts, 4–6pm). The company operates under new ownership and has no wholesale, retail, or online sales channels.

Product overview

The Proper Brewing Company is a craft brewery offering a diverse lineup of beers across multiple styles including Blonde Ale, Hazy IPA, Summer Wheat Ale, Belgian Wit, Red Ale, Nitro Stout, Pale Ale, and Coffee Stout. The brewery operates under new ownership and serves beers on-site, featuring 10 distinct beer offerings with varying ABV levels. The product portfolio includes sessionable options around 5% ABV as well as higher-ABV options for those seeking stronger beers.

Differentiator

Problem solved

Functional benefit

Products and services

• Blondie Bree A house-brewed Blonde Ale at 5.0% ABV, offering a light and refreshing style served on draft to taproom patrons.
• Rollin' Eyez A house-brewed Hazy IPA at 7.0% ABV, characterized by a juicy and hazy appearance, served on draft at the taproom.
• Shwill A house-brewed Summer Wheat Ale at 5.2% ABV, designed as a refreshing seasonal option served on draft.
• Gabi Wit A house-brewed Belgian Wit at 5.3% ABV, a spiced wheat beer style served on draft.
• No Soul A house-brewed Red Ale at 5.6% ABV featuring amber-to-red coloring, served on draft at the taproom.
• No Name A house-brewed Nitro Stout at 5.8% ABV, poured with nitrogen for a smooth, creamy texture and served on draft.
• Panther Pale A house-brewed Pale Ale at 5.4% ABV with a balanced, hoppy profile, served on draft.
• Proper Cherry A house-brewed Coffee Stout at 5.8% ABV, infused with cherry and coffee flavors, served on draft at the taproom.
• Cinema Citra A house-brewed IPA at 7.0% ABV, featuring Citra hops for citrusy aromatics, served on draft.
• Killin it 005 A house-brewed Hazy IPA at 6.5% ABV, part of the rotating "Killin it" series, served on draft at the taproom.
• Taproom Food Service On-site kitchen service providing a full food menu to taproom patrons, with kitchen hours closing later than bar hours (Mon–Thu closes 9:30pm, Fri–Sat closes 10pm).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Tröegs Independent Brewing: Hershey, PA craft brewer with on-site taproom and a broader distribution footprint. Directly comparable on craft-beer portfolio and Pennsylvania regional positioning.
• Weyerbacher Brewing Company: Easton, PA craft brewery offering a diverse lineup of ales. Comparable on regional Pennsylvania craft positioning and style portfolio breadth.
• Victory Brewing Company: Pennsylvania-based craft brewery headquartered in Downingtown with a flagship brewpub and distribution. Highly comparable geography and combined brewing-plus-taproom business model, though at significantly larger scale.
• Yards Brewing Company: Philadelphia-based craft brewery operating a large taproom with rotating beer lineup. Closely comparable on brewpub/taproom-led model serving the Greater Philadelphia region, including Bucks County where The Proper Brewing is located.
• Tired Hands Brewing Company: Ardmore, PA craft brewery known for Hazy IPAs and small-format taprooms. Strong stylistic overlap with The Proper's hazy-IPA-forward lineup and similar suburban Philadelphia catchment.
• Brewery Tech / Stickman Brews: Small Pennsylvania craft brewery with a taproom-forward model. Comparable in scale and operating philosophy as an independent single-site craft operation.
• Russian River Brewing Company: California craft brewery renowned for taproom-centric operations and Hazy IPAs. Highly comparable on rotation-heavy beer lineup and taproom as primary revenue channel, though in a different region.

Broad incumbents

• New Belgium Brewing Company: Fort Collins, CO craft brewery with taproom and large-scale distribution. Overlaps with The Proper's taproom format and craft positioning but operates as a national incumbent.
• Sierra Nevada Brewing Co. National craft brewery pioneer with taproom and broad distribution. Overlaps with The Proper on style portfolio and taproom format but operates at vastly larger scale across multiple geographies.
• Dogfish Head Brewery: Milton, DE-based national craft brewery with brewpub and packaged-goods distribution. Comparable on rotating experimental beer portfolio but much larger and nationally distributed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/theproperbrew
• Facebookfacebook.com/theproperbrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Proper Brewing Company