Event Insurance Services

What Event Insurance Services does

Event Insurance Services Limited is a UK-based insurance intermediary founded in 1996 and headquartered in Ringwood, Hampshire. The company specialises in event insurance, offering public liability, employer's liability, equipment, and cancellation cover alongside niche products such as prize indemnity and Christmas lights cover. It is authorised and regulated by the Financial Conduct Authority (Ref No. 309998), registered in England and Wales (Registered number: 3238686), and recognised as a Coverholder at Lloyd's, with policies underwritten by Convex Insurance UK Limited.

The firm's product portfolio comprises 20+ specialised policies spanning one-off events, multi-event annual programmes, festivals, sporting events, conferences, exhibitions, stallholders, performers, fireworks, and celebratory occasions. Underlying technology is a web-based quotation and policy purchase platform with an online self-service quote engine, a customer portal at my.events-insurance.co.uk, Google Analytics for site analytics, and Worldpay as the third-party payment gateway. Pricing is publicly disclosed and ranges from £32 for single-event stallholder cover to over £1,376 for large-scale public liability on events of up to 20,000 visitors.

Event Insurance Services generates revenue primarily through commissions on one-time insurance premiums per event or per annual multi-event policy, sold via self-serve website, phone-based inside sales, a network of 2,000+ insurance brokers across Great Britain and Northern Ireland, and 500+ venue partnerships. The customer base spans individual party hosts, community organisers, professional festival operators, stallholders, performers, and corporates running conferences or sporting events. Long-term signals include a 90% client retention rate on multi-event policies and 100,000+ events insured cumulatively across the UK.

Name

Event Insurance Services

Legal name

Event Insurance Services Limited

Website

https://events-insurance.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Event Insurance Services is a UK FCA-authorised insurance intermediary, founded 1996 and based in Ringwood, that arranges event-specific public liability, cancellation, and equipment cover underwritten by Convex Insurance UK for individual party hosts, community organisers, festivals, stallholders, performers, and venues.

Ownership category

akta.pro rank

Product category

Event Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Event Cancellation & Contingency (FSAJAGAN)

akta.pro secondary industry

Ticket/Event Cancellation Protection (FSAJAJAG)

Keywords

• Event insurance
• Public liability cover
• Festival insurance
• One day event insurance
• Event cancellation insurance

Headquarters

HQ city

Ringwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Insurance Premiums: The company generates revenue through one-time insurance premiums charged per event or annually for multi-event policies. Premiums vary based on event type, attendance numbers, coverage limits selected, and optional add-ons such as equipment cover or cancellation protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Event Insurance Services is an FCA-authorized (Ref. 309998) UK insurance intermediary that arranges and distributes specialized event insurance policies for organizers of one-off and recurring events, ranging from private parties and weddings to festivals, conferences, exhibitions, and community events. Cover is underwritten by Convex Insurance UK Limited and spans public liability, employers' liability, event equipment, cancellation, and event-specific risks. Distribution combines a self-serve online quote platform with a 2,000+ broker network and 500+ venue partnerships.

Product overview

Event Insurance Services is an insurance intermediary offering a portfolio of event insurance products, not a unified software platform. Their core offering consists of event-specific insurance policies organised by event type: One Off Event Insurance and Multiple Events Insurance serve as the foundational products for single and recurring event organisers respectively. Specialty coverages include Band/DJ/Performers Insurance, Celebrations & Parties Insurance, Christmas Shows/Festivals Insurance, Christmas Lights Insurance, Conferences Insurance, Exhibitors Insurance, Festivals Insurance, Fireworks Insurance, Hole in One Prize Indemnity Insurance, Hot Food Insurance, Shows/Fairs/Exhibitions Insurance, Sporting Insurance, Stallholders Insurance, and Street Parties Insurance. These are complemented by standalone liability and peril covers: Public Liability Insurance, Employers' Liability Insurance, Event Equipment Insurance, Event Cancellation Insurance, and Marquee Insurance. One Day Event Insurance is offered as a variant of the One Off product for single-day events. The company acts as an intermediary arranging insurance underwritten by Convex Insurance UK Limited, authorised and regulated by the Financial Conduct Authority (Ref No. 309998).

Differentiator

Problem solved

Functional benefit

Products and services

• One Off Event Insurance Single-event insurance policy covering the core risks of a one-off event such as a private party, wedding, performance, or community gathering, arranged for UK event organizers via direct online purchase or the broker network.
• Multiple Events Insurance Annual or aggregate insurance policy covering multiple events over a defined period, aimed at organizers running recurring event programmes such as community groups, performers on tour, and regular venue operators.
• Festival Insurance Specialist insurance package for festival and large event organizers combining public liability, cancellation, equipment, and employers' liability at limits suited to multi-day, high-footfall events.
• Conferences and Meetings Insurance Insurance product for corporate and professional conference and meeting organizers, covering liability, equipment, and cancellation exposures specific to indoor and outdoor business events.
• Shows, Fairs and Exhibitions Insurance Specialist cover for organizers of shows, fairs, and exhibitions, combining public liability, exhibitor liability, and event equipment cover suited to public-facing consumer and trade events.
• Sporting Event Insurance Insurance cover designed for sporting event organizers, including public liability, participant injury, and equipment protection for amateur and community sporting fixtures.
• Stallholders Insurance Insurance cover for stallholders and market traders operating at events, providing public and product liability plus stock and equipment protection.
• Exhibitors Insurance Standalone exhibitor liability and equipment cover for businesses and individuals exhibiting at trade shows, fairs, and exhibitions.
• Band, DJ and Performers Insurance Specialist cover for bands, DJs, and performers including public liability and equipment protection for performances at events, gigs, and venues.
• Celebrations and Parties Insurance Insurance cover for private celebrations and parties, providing public liability and cancellation protection for personal events such as birthdays, anniversaries, and weddings.
• Street Parties Insurance Specialist insurance cover for community street parties, providing public liability aligned with typical local-authority requirements for road-closure events.
• Christmas Lights Insurance

Quantifiable outcome

• 90% of clients return year after year based on multiple event policy data
• +1 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Markel UK: Markel UK is a specialist insurer serving small and mid-sized businesses including events, entertainment, and leisure segments. Markel competes with EIS in the event and entertainment liability space through its own specialty lines.
• NFU Mutual: NFU Mutual is a UK mutual insurer offering commercial and event cover as part of a wider personal and commercial lines portfolio, with broker distribution comparable in style to EIS's broker-led event products.
• Aviva: Aviva is one of the UK's largest general insurers, offering commercial liability and event cover through brokers and direct channels. Aviva competes with EIS for mid-market and large-event liability business.
• Hiscox: Hiscox is a UK-listed specialty insurer offering event liability and cancellation cover as part of a broader commercial and specialty insurance portfolio, competing directly with EIS on event public-liability policies for SMEs and events businesses.
• Covéa Insurance: Covéa Insurance is a UK commercial lines carrier providing liability, commercial, and event-related cover to brokers. It competes with EIS at the mid-market commercial event liability segment.
• Zurich Insurance UK: Zurich UK provides commercial general liability and event insurance through its UK broker network. Zurich overlaps with EIS in serving event organisers and venue customers across liability and cancellation.
• Allianz Insurance: Allianz UK is a large general insurance carrier offering commercial liability and event cover as part of a broad portfolio. While much larger and broader than EIS, Allianz competes at the larger-festival and corporate-event end of the same UK addressable market.
• Endsleigh Insurance: Endsleigh is a UK insurance broker specialising in niche segments including entertainment, events, and student lifestyles. It competes with EIS in the SME/individual event and entertainer segments through a similar broker-and-online model.

Direct peers

• Insure4Music: Insure4Music is a UK direct-to-consumer specialist providing performer, band, and event liability cover. It overlaps EIS's Band, DJ & Performers Insurance and Stallholders products with a similar online quote-and-bind model.
• Qdos: Qdos is a UK specialist insurance intermediary focused on entertainers, performers, and events, the closest direct comparator to Event Insurance Services in product scope, target market, and underwriting partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EventsInsurance
• Facebookfacebook.com/eventinsuranceservices
• LinkedInlinkedin.com/company/event-insurance-services-ltd
• Instagraminstagram.com/eventinsuranceservicesltd_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Insurance Services