Patura
PATURA KG is a German, family-owned manufacturer of pasture fencing and stable equipment founded in 1965, selling electric fencing, barn equipment, feeding, watering, handling, weighing, and wind-protection products through dealers and direct e-commerce across German-speaking Europe, Benelux, and France.
- Company typePrivate
- Founded1965
- HeadquartersLaudenbach, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Patura does
PATURA KG is a German, family-owned manufacturer and supplier of pasture fencing and stable equipment, headquartered in Laudenbach, Germany and led by Managing Director Bernd Allié. Founded in 1965 and structured as a Kommanditgesellschaft, the company serves livestock farmers, ranchers, and hobby animal keepers across German-speaking Europe, Benelux, and France through an established dealer network supplemented by direct e-commerce and a showroom at its headquarters. Its portfolio is organized as a modular system spanning eight core categories: electric fencing (energisers, conductors, netting, alarms), barn and stable equipment (lighting, dividers, gates, brushes, cow mattresses), feeding systems, livestock watering systems with frost-protected variants, panels and handling equipment (cattle crushes, headbails, roundpens), weighing systems with electronic animal identification, wind protection systems, and a dedicated sheep/goats range.
The company monetizes exclusively through hardware sales priced per catalogue unit, with VAT-inclusive prices for retail and net pricing for merchant/dealer accounts; shipping and assembly are billed separately. Go-to-market combines an indirect channel of regional dealers with a direct e-commerce storefront available in four languages, supported by a 600+ page annual printed catalogue, online product guides, YouTube demonstrations, and active social media on Facebook, Instagram, and LinkedIn. Technical differentiators include the MaxiPuls energiser platform, the LTE Fence Alarm for remote cellular monitoring, the free PATURA Fence Calculator advisory tool, and frost-protected ball waterers for year-round outdoor livestock hydration. The company reports no external investors, no parent organization, and no disclosed revenue figures.
Patura firmographics
Firmographics- Name
- Patura
- Legal name
- PATURA KG
- Website
- https://patura.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PATURA KG is a German, family-owned manufacturer of pasture fencing and stable equipment founded in 1965, selling electric fencing, barn equipment, feeding, watering, handling, weighing, and wind-protection products through dealers and direct e-commerce across German-speaking Europe, Benelux, and France.
- Ownership category
- akta.pro rank
Patura industry classification
Industry- Product category
- Agricultural Equipment
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)
- akta.pro secondary industries
- Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)
Keywords
Where Patura is headquartered
LocationHeadquarters
- HQ city
- Laudenbach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Patura business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: PATURA generates revenue through the sale of physical products including electric fencing equipment, barn and stable equipment, feeding systems, livestock watering systems, panels and handling equipment, weighing systems, and wind protection systems. Products are sold through dealers and directly via the company website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Catalogue-based product sales through dealers and direct ordering |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Patura product offering
Product offeringCore offering
Patura manufactures and supplies a comprehensive modular system for pasture fencing and stable equipment aimed at animal-friendly livestock husbandry. The portfolio spans electric fencing (energisers, conductors, insulators, posts, gates, netting, remote alarms), barn and stable equipment (lighting, dividers, feed fronts, cubicle dividers, brushes, mattresses, mats), feeding systems, livestock watering systems (including frost-protected and heated units), panels and handling equipment (cattle crushes, headbail units, hoof care crushes, roundpens), weighing systems with electronic animal identification, and wind protection systems (doors, screens, rollerdoors). Products are sold via a European dealer network and direct website to hobby, amateur, and professional livestock owners.
Product overview
PATURA is a German manufacturer and supplier of pasture fencing and stable equipment for animal-friendly livestock husbandry. The product portfolio is organized as a comprehensive modular system spanning multiple interconnected product categories: (1) Electric Fencing Products including energisers (9V/12V/230V/solar/combi), conductors (Tornado XL/XXL polywire, polytape), insulators, posts, gates, reels, electric fence netting (Tornado Master), and remote monitoring systems (LTE Fence Alarm, GSM Fence Alarm); (2) Barn and Stable Equipment including lighting, dividers (R2-R5), gates, feed fronts (self-catching, modular, diagonal), cubicle dividers, cattle brushes (Swing Brush Midi/Maxi/Double), cow mattresses, stable mats, and calf husbandry; (3) Feeding Systems including feeders (square, round, large bale, climate), feed saver netting, self feeders, feed troughs, and wall mount hay racks; (4) Livestock Watering Systems including frost-protected ball waterers, heated drinking bowls, water circulation systems, heating cables, and transformers; (5) Panels and Livestock Handling Equipment including pasture shelters, fence panels (mini, 3-tube to 8-tube), cattle crushes (A6000), headbail units, hoof care crushes, and roundpens; (6) Weighing Systems including indicators (Profi series), load bars, weighing cells, and electronic animal identification; (7) Wind Protection Systems including fixed netting, bayscreens, rollerscreens, rapid rollerdoors, Agridoor Pro/Electric Agridoor Pro/Agridoor PLUS, trackscreens, Maxidoors, PVC strip doors, and stockshades; (8) Goats/Sheep specialized products including hurdles, mobile handling systems, and hay racks. The portfolio is complemented by digital tools like the PATURA Fence Calculator and annual catalogues.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Fencing Products Complete range of electric fencing solutions for cattle, horses, and sheep management, including energisers (9V, 12V, 230V, combination, solar), conductors (polywire, polytape), insulators, fence posts, gates, reels, electric fence netting (Tornado Master), and remote monitoring alarms (LTE, GSM).
- Barn and Stable Equipment Barn and stable infrastructure including lighting, dividers (R2, R3, R4, R5 variants), gates, feed fronts (self-catching, modular, diagonal, calf, horse), posts and clamps, assembly accessories, tubes, cubicle dividers, calf husbandry, brushes and scrubbing options (including electric cattle brushes), cow mattresses, and stable mats and alley coverings.
- Feeding Systems Complete feeding solutions for pasture and barn including rectangular and round feeders, troughs, hay racks, wall mount hay racks, feed saver netting, self feeders, and accessories for feeding systems.
- Livestock Watering Systems Comprehensive watering solutions for stables and pastures including frost-protected ball waterers, heated drinking bowls, transformers and thermostats, water circulation systems, heating cables, water troughs, drinking bowls, pasture water troughs, float valves, and spare parts.
- Panels and Livestock Handling Equipment Tried-and-tested panels and handling systems for safe and efficient work with cattle, sheep, and various animal species — pasture shelters, fence panels (mini, 3-tube, 5-tube, 6-tube, 8-tube, safety horse panels), cattle crushes, headbail units, complete handling systems, hoof care crushes, roundpens, and accessories.
- Weighing Systems Animal weighing systems for recording individual weights in small and large herds, including indicators (Profi series), load bars and weighing cells, and electronic animal identification.
- Wind Protection Systems Ventilation and weather protection systems ensuring natural ventilation while keeping wind, drafts, and rain outside for animal health and hygiene — fixed installation netting, bayscreens, rollerscreens, rapid rollerdoors, Agridoor Pro/Electric Agridoor Pro/Agridoor PLUS, trackscreens, Maxidoors, PVC strip doors, and stockshades.
- Goats and Sheep Products Specialized equipment for goats and sheep including barn and stable equipment, feeding systems, hurdles, mobile handling systems, and pasture shelters.
- PATURA Fence Calculator
Companies that use Patura
Customer profileSegments3 records
Ideal customer profiles3 records
Patura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Patura partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Patura competitors and assessment
Company assessmentBroad incumbents
- Big Dutchman: Global leader in housing and feeding equipment for poultry and swine with broader livestock systems. Overlaps with PATURA on feeding systems, barn equipment, and stable technology but operates at much larger scale with a more industrial customer profile.
- Lely: Dutch robotics and dairy equipment leader active in barn automation, feeding, and cow welfare. Adjacent to PATURA on cattle welfare products (cattle brushes, mattresses, cubicles) but with stronger automation and software capabilities.
- DeLaval: Global dairy equipment incumbent offering milking systems, cooling, and farm management. Comparable on the barn-equipment and farm-management side, especially for dairy operations that also buy PATURA cubicles, dividers, and watering systems.
Emerging players
- Kraiburg: Specialist manufacturer of rubber mats and elastic flooring for livestock housing. Directly comparable to PATURA's Stable Mats, Alley Coverings, and Cow Mattresses product categories within barn and stable equipment.
Direct peers
- Gallagher Group: New Zealand-based global leader in electric fencing, weighing, and EID systems. Most direct competitor to PATURA's electric fencing, weighing, and electronic animal identification product lines, serving the same livestock and dealer channels at significantly larger scale.
- AKO Agrartechnik: German specialist in electric fencing, pasture management, and livestock equipment. Competes directly with PATURA in energisers, polywire, netting, and pasture technology across the DACH region through overlapping dealer channels.
- Horizont Group: German manufacturer of electric fencing, livestock equipment, and animal husbandry products. Headquartered in Germany with similar DACH-centric distribution and overlapping product portfolio in energisers, conductors, and pasture equipment.
- Speedrite: Brand specializing in electric fence energisers, solar systems, and monitoring products for livestock and wildlife exclusion. Direct competitor in the energiser and fence-monitoring categories where PATURA positions its MaxiPuls and LTE Fence Alarm.
- Tru-Test (Datamars): Global supplier of livestock weighing systems, electronic identification, and milk metering under the Datamars group. Directly comparable to PATURA's weighing and EID product line and frequently bundled with electric fencing solutions.
Regional players
- Ritchie (livestock equipment): UK-focused manufacturer of livestock watering, feeding, and handling equipment with a strong dealer footprint in the British Isles. Comparable on watering troughs and livestock handling categories but operating primarily outside PATURA's core continental European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Patura social profiles
Digital presencePatura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patura leadership team
Management profileNumber of profiles
Profiles1 record
Patura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patura
What does Patura do?
Patura manufactures and supplies a comprehensive modular system for pasture fencing and stable equipment aimed at animal-friendly livestock husbandry. The portfolio spans electric fencing (energisers, conductors, insulators, posts, gates, netting, remote alarms), barn and stable equipment (lighting, dividers, feed fronts, cubicle dividers, brushes, mattresses, mats), feeding systems, livestock watering systems (including frost-protected and heated units), panels and handling equipment (cattle crushes, headbail units, hoof care crushes, roundpens), weighing systems with electronic animal identification, and wind protection systems (doors, screens, rollerdoors). Products are sold via a European dealer network and direct website to hobby, amateur, and professional livestock owners.
Is Patura a public or private company?
Patura is a private company. It is classified as family owned and is currently operating.
When was Patura founded?
Patura was founded in 1965. It employs 51 to 100 people.
Where is Patura based?
Patura is headquartered in Laudenbach, Germany, in the Europe region.
How does Patura make money?
One revenue line is on record: product Sales.
Who are Patura's main competitors?
Broad incumbents on record are Big Dutchman, Lely and DeLaval. Kraiburg is listed as an emerging player. Direct peers are Gallagher Group, AKO Agrartechnik, Horizont Group, Speedrite and Tru-Test (Datamars). Ritchie (livestock equipment) is listed as a regional player.
Does Patura have an API?
No public API is recorded for Patura.
What industry is Patura in?
Patura's product category is Agricultural Equipment. Its primary akta.pro industry code is AFAAAIAK, Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates), with a secondary code of AFAAAIAG, Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors). Its SIC code is 3523.