Patura

What Patura does

PATURA KG is a German, family-owned manufacturer and supplier of pasture fencing and stable equipment, headquartered in Laudenbach, Germany and led by Managing Director Bernd Allié. Founded in 1965 and structured as a Kommanditgesellschaft, the company serves livestock farmers, ranchers, and hobby animal keepers across German-speaking Europe, Benelux, and France through an established dealer network supplemented by direct e-commerce and a showroom at its headquarters. Its portfolio is organized as a modular system spanning eight core categories: electric fencing (energisers, conductors, netting, alarms), barn and stable equipment (lighting, dividers, gates, brushes, cow mattresses), feeding systems, livestock watering systems with frost-protected variants, panels and handling equipment (cattle crushes, headbails, roundpens), weighing systems with electronic animal identification, wind protection systems, and a dedicated sheep/goats range.

The company monetizes exclusively through hardware sales priced per catalogue unit, with VAT-inclusive prices for retail and net pricing for merchant/dealer accounts; shipping and assembly are billed separately. Go-to-market combines an indirect channel of regional dealers with a direct e-commerce storefront available in four languages, supported by a 600+ page annual printed catalogue, online product guides, YouTube demonstrations, and active social media on Facebook, Instagram, and LinkedIn. Technical differentiators include the MaxiPuls energiser platform, the LTE Fence Alarm for remote cellular monitoring, the free PATURA Fence Calculator advisory tool, and frost-protected ball waterers for year-round outdoor livestock hydration. The company reports no external investors, no parent organization, and no disclosed revenue figures.

Name

Patura

Legal name

PATURA KG

Website

https://patura.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

PATURA KG is a German, family-owned manufacturer of pasture fencing and stable equipment founded in 1965, selling electric fencing, barn equipment, feeding, watering, handling, weighing, and wind-protection products through dealers and direct e-commerce across German-speaking Europe, Benelux, and France.

Ownership category

akta.pro rank

Product category

Agricultural Equipment

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

akta.pro secondary industries

Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)

Keywords

• Electric fencing equipment
• Livestock handling equipment
• Barn stable equipment
• Cattle feeding systems
• Livestock watering systems

Headquarters

HQ city

Laudenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: PATURA generates revenue through the sale of physical products including electric fencing equipment, barn and stable equipment, feeding systems, livestock watering systems, panels and handling equipment, weighing systems, and wind protection systems. Products are sold through dealers and directly via the company website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Patura manufactures and supplies a comprehensive modular system for pasture fencing and stable equipment aimed at animal-friendly livestock husbandry. The portfolio spans electric fencing (energisers, conductors, insulators, posts, gates, netting, remote alarms), barn and stable equipment (lighting, dividers, feed fronts, cubicle dividers, brushes, mattresses, mats), feeding systems, livestock watering systems (including frost-protected and heated units), panels and handling equipment (cattle crushes, headbail units, hoof care crushes, roundpens), weighing systems with electronic animal identification, and wind protection systems (doors, screens, rollerdoors). Products are sold via a European dealer network and direct website to hobby, amateur, and professional livestock owners.

Product overview

PATURA is a German manufacturer and supplier of pasture fencing and stable equipment for animal-friendly livestock husbandry. The product portfolio is organized as a comprehensive modular system spanning multiple interconnected product categories: (1) Electric Fencing Products including energisers (9V/12V/230V/solar/combi), conductors (Tornado XL/XXL polywire, polytape), insulators, posts, gates, reels, electric fence netting (Tornado Master), and remote monitoring systems (LTE Fence Alarm, GSM Fence Alarm); (2) Barn and Stable Equipment including lighting, dividers (R2-R5), gates, feed fronts (self-catching, modular, diagonal), cubicle dividers, cattle brushes (Swing Brush Midi/Maxi/Double), cow mattresses, stable mats, and calf husbandry; (3) Feeding Systems including feeders (square, round, large bale, climate), feed saver netting, self feeders, feed troughs, and wall mount hay racks; (4) Livestock Watering Systems including frost-protected ball waterers, heated drinking bowls, water circulation systems, heating cables, and transformers; (5) Panels and Livestock Handling Equipment including pasture shelters, fence panels (mini, 3-tube to 8-tube), cattle crushes (A6000), headbail units, hoof care crushes, and roundpens; (6) Weighing Systems including indicators (Profi series), load bars, weighing cells, and electronic animal identification; (7) Wind Protection Systems including fixed netting, bayscreens, rollerscreens, rapid rollerdoors, Agridoor Pro/Electric Agridoor Pro/Agridoor PLUS, trackscreens, Maxidoors, PVC strip doors, and stockshades; (8) Goats/Sheep specialized products including hurdles, mobile handling systems, and hay racks. The portfolio is complemented by digital tools like the PATURA Fence Calculator and annual catalogues.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Fencing Products Complete range of electric fencing solutions for cattle, horses, and sheep management, including energisers (9V, 12V, 230V, combination, solar), conductors (polywire, polytape), insulators, fence posts, gates, reels, electric fence netting (Tornado Master), and remote monitoring alarms (LTE, GSM).
• Barn and Stable Equipment Barn and stable infrastructure including lighting, dividers (R2, R3, R4, R5 variants), gates, feed fronts (self-catching, modular, diagonal, calf, horse), posts and clamps, assembly accessories, tubes, cubicle dividers, calf husbandry, brushes and scrubbing options (including electric cattle brushes), cow mattresses, and stable mats and alley coverings.
• Feeding Systems Complete feeding solutions for pasture and barn including rectangular and round feeders, troughs, hay racks, wall mount hay racks, feed saver netting, self feeders, and accessories for feeding systems.
• Livestock Watering Systems Comprehensive watering solutions for stables and pastures including frost-protected ball waterers, heated drinking bowls, transformers and thermostats, water circulation systems, heating cables, water troughs, drinking bowls, pasture water troughs, float valves, and spare parts.
• Panels and Livestock Handling Equipment Tried-and-tested panels and handling systems for safe and efficient work with cattle, sheep, and various animal species — pasture shelters, fence panels (mini, 3-tube, 5-tube, 6-tube, 8-tube, safety horse panels), cattle crushes, headbail units, complete handling systems, hoof care crushes, roundpens, and accessories.
• Weighing Systems Animal weighing systems for recording individual weights in small and large herds, including indicators (Profi series), load bars and weighing cells, and electronic animal identification.
• Wind Protection Systems Ventilation and weather protection systems ensuring natural ventilation while keeping wind, drafts, and rain outside for animal health and hygiene — fixed installation netting, bayscreens, rollerscreens, rapid rollerdoors, Agridoor Pro/Electric Agridoor Pro/Agridoor PLUS, trackscreens, Maxidoors, PVC strip doors, and stockshades.
• Goats and Sheep Products Specialized equipment for goats and sheep including barn and stable equipment, feeding systems, hurdles, mobile handling systems, and pasture shelters.
• PATURA Fence Calculator

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Big Dutchman: Global leader in housing and feeding equipment for poultry and swine with broader livestock systems. Overlaps with PATURA on feeding systems, barn equipment, and stable technology but operates at much larger scale with a more industrial customer profile.
• Lely: Dutch robotics and dairy equipment leader active in barn automation, feeding, and cow welfare. Adjacent to PATURA on cattle welfare products (cattle brushes, mattresses, cubicles) but with stronger automation and software capabilities.
• DeLaval: Global dairy equipment incumbent offering milking systems, cooling, and farm management. Comparable on the barn-equipment and farm-management side, especially for dairy operations that also buy PATURA cubicles, dividers, and watering systems.

Emerging players

• Kraiburg: Specialist manufacturer of rubber mats and elastic flooring for livestock housing. Directly comparable to PATURA's Stable Mats, Alley Coverings, and Cow Mattresses product categories within barn and stable equipment.

Direct peers

• Gallagher Group: New Zealand-based global leader in electric fencing, weighing, and EID systems. Most direct competitor to PATURA's electric fencing, weighing, and electronic animal identification product lines, serving the same livestock and dealer channels at significantly larger scale.
• AKO Agrartechnik: German specialist in electric fencing, pasture management, and livestock equipment. Competes directly with PATURA in energisers, polywire, netting, and pasture technology across the DACH region through overlapping dealer channels.
• Horizont Group: German manufacturer of electric fencing, livestock equipment, and animal husbandry products. Headquartered in Germany with similar DACH-centric distribution and overlapping product portfolio in energisers, conductors, and pasture equipment.
• Speedrite: Brand specializing in electric fence energisers, solar systems, and monitoring products for livestock and wildlife exclusion. Direct competitor in the energiser and fence-monitoring categories where PATURA positions its MaxiPuls and LTE Fence Alarm.
• Tru-Test (Datamars): Global supplier of livestock weighing systems, electronic identification, and milk metering under the Datamars group. Directly comparable to PATURA's weighing and EID product line and frequently bundled with electric fencing solutions.

Regional players

• Ritchie (livestock equipment): UK-focused manufacturer of livestock watering, feeding, and handling equipment with a strong dealer footprint in the British Isles. Comparable on watering troughs and livestock handling categories but operating primarily outside PATURA's core continental European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PATURAKG
• YouTubeyoutube.com/@PATURAKG
• Facebookfacebook.com/PATURA.de
• LinkedInlinkedin.com/company/patura-kg
• Instagraminstagram.com/patura_kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patura