Bona

What Bona does

Bona S.r.l. is a family-owned Italian manufacturer of professional bakery and pastry ingredients, founded in 1985 and headquartered in Monza, Italy. The company produces approximately 50 semilavorati (prepared baking mixes) and a line of 10 coadiuvanti/improvers for bread-making and pastry applications, plus specialty malt flours and malt extracts including gluten-free variants. All mixes are formulated without emulsifiers, a positioning the company emphasizes as a clean-label differentiator for professional users.

Bona operates an in-house R&D center with pilot plants for cereal malting and malt extract production, supporting both proprietary formulation development and a custom production service for tailored client solutions. It also holds exclusive Italian import rights for Senson malt extracts (produced by Viking Malt within the Polttimo Group), broadening its malt portfolio with externally sourced certified extracts.

The company sells B2B to professional bakers, artisanal and industrial bakeries, and pastry chefs in Italy, using a direct distribution model with delivery throughout the country. Revenue is generated through one-time sale of ingredient products, with pricing not publicly disclosed and likely quote-based for the B2B channel. The company is privately held with no external funding and a headcount of 11-50 employees, and it markets primarily through its website, downloadable product/recipe PDFs, and a newsletter channel.

Name

Bona

Legal name

Bona S.r.l.

Website

https://bonasrl.it

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Bona S.r.l. is a family-owned Italian manufacturer founded in 1985 that produces professional semilavorati (prepared baking mixes), improvers, and malt extracts for bakers and pastry chefs in Italy, distributing exclusively as the Italian importer of Senson malt extracts.

Ownership category

akta.pro rank

Product category

Professional Bakery Ingredients

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Flour Milling and Malt Manufacturing (31121), Bread and Bakery Product Manufacturing (31181), Food Manufacturing (311)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

akta.pro secondary industries

Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN), Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

Keywords

• Professional baking ingredients
• Prepared baking mixes
• Malt extracts production
• Bakery improvers coadiuvants
• Gluten-free malt flours

Headquarters

HQ city

Monza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Prepared Baking Mixes: Sale of 50 prepared mixes for panificazione (bread-making) and pasticceria (pastry), including varieties like white breads, whole grain breads, focacce, pizzas, and specialty products
2. Improvers and Coadiuvants: Sale of 10 different improvers and coadiuvants (enzymatic, natural yeast, and with emulsifier options) for professional bakers
3. Malt Flours and Extracts: Sale of malt flours and malt extracts, including gluten-free options. Also includes distribution of Senson malt extracts as exclusive Italian importer
4. Custom Production: Custom production capabilities as a key differentiator, allowing tailored solutions for professional clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bona manufactures and supplies a portfolio of approximately 50 prepared baking mixes (semilavorati) for panificazione (bread-making) and pasticceria (pastry), a line of 10 enzymatic coadiuvanti and miglioratori (improvers), and specialty malt flours and malt extracts including gluten-free options. The company serves professional bakers, artisanal and industrial bakeries, and pastry chefs throughout Italy, with custom production and fast direct delivery as key offerings. Bona also acts as the exclusive Italian importer of Senson malt extracts.

Product overview

Bona S.r.l. is a family-owned Italian company founded in 1985 that specializes in producing professional bakery and pastry ingredients. The company offers a portfolio of approximately 50 prepared mixes and a line of 10 coadiuvanti (aid improvers) for bread-making and pastry applications, along with specialty malt flours and malt extracts, including gluten-free options. The product portfolio is organized into six main categories: Miscele Panificazione (Bakery Mixes including white breads, cereal breads, dark breads, focacces/pizzas, and new products like VENEREPAN and BARBAPAN), Miscele Pasticceria (Pastry Mixes for traditional Italian sweets), Coadiuvanti Miglioratori (Enzymatic and sourdough improvers), Farine di Malto e Estratti di Malto (Malt flours and extracts), Coperture e Materie Prime (Toppings and raw materials), and Ricette (Recipe suggestions). Bona also distributes Senson malt extracts as the exclusive Italian importer. The company emphasizes custom production, fast delivery throughout Italy, and research-driven innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Senson: Senson is a brand of innovative malt extracts, exclusively imported by Bona for the Italian market. Senson products are produced by Viking Malt, the most important maltings in Northern Europe, belonging to the Polttimo group founded in 1883.

Products and services

• Miscele Panificazione (Bakery Mixes) A comprehensive range of pre-mixed ingredients (semilavorati) for professional bread and focaccia production, including mixes for white breads, whole grain breads, dark breads with cereals, and specialty pizzas. All mixes are formulated without emulsifiers, targeting professional bakers in Italy.
• Miscele Pasticceria (Pastry Mixes) Semi-finished products (semilavorati) for sweet and savory pastry applications, including mixes for traditional Italian panettone, colomba, pandoro, croissants (e.g., BonDolce S), and specialty desserts, for professional pastry chefs.
• Coadiuvanti Miglioratori (Aid Improvers) A line of 10 enzymatic aids and improvers for bakery and pastry applications, including enzymatic products, natural yeast and sourdough starters, and emulsifier-based improvers, used by professional bakers and pastry chefs.
• Farine di Malto e Estratti di Malto (Malt Flours and Malt Extracts) Specialty malt flours and extracts, including liquid and powder forms, for enhancing bakery products. Includes gluten-free malt options. Bona produces these in-house and also distributes Senson malt extracts exclusively for Italy.
• Coperture e Materie Prime (Coatings and Raw Materials) A wide selection of flakes, seeds, and flours for use as toppings or for customizing recipes, including oat flakes, rye, sesame, sunflower seeds, flax, spelt, barley, potato flakes, rice products, and soy derivatives. Used by professional bakers and pastry chefs for product customization.
• Senson Malt Extracts Innovative malt extracts distributed exclusively in Italy by Bona S.r.l., produced by Viking Malt (Polttimo group). The extracts are more fluid, easier to dose, have optimal yield, and are derived from pure barley. Sold to professional bakers and pastry chefs in Italy.
• Focaccia Croccante Semilavorato (pre-mix) for producing crispy focaccia bread, based on Bona's MULTIMIX base. Sold to professional bakers.
• Solegrain Semilavorato for bread with cereals (soft wheat, rye, oats, and barley) and seeds (sunflower, sesame, flax). Sold to professional bakers.
• Pinsamix Semilavorato for the production of PINSA-type pizza, made with soft wheat flour, rice flour, soy flour, and natural yeast. Sold to professional bakers and pizza makers.
• VENEREPAN Semilavorato for bread and bakery products with Venere black rice flour, featuring sunflower seeds, sesame, toasted barley malt flour, millet seeds, wheat gluten, and malted soft wheat flour. Sold to professional bakers.
• BARBAPAN Semilavorato for bakery products featuring red beetroot, flax seeds, and chia seeds. Sold to professional bakers.
• Bur-Burger Semilavorato for soft breads with butter and skimmed milk, featuring dextrose, dehydrated butter, and skimmed milk powder. Sold to professional bakers.
• BonBaguette Semilavorato for baguette production with wheat gluten and powdered barley malt extract. Sold to professional bakers.
• BonMais Semilavorato with durum wheat semolina and corn flour for specialty breads. Sold to professional bakers.
• BonLatte Preparato for soft breads with skimmed milk (8%), designed for quick preparation without resting time. Sold to professional bakers.
• 5 Cereali (5 Grains) Semilavorato with oats, barley, rye, corn, and buckwheat, featuring oat flakes, barley flakes, whole rye flour, soy semolina, and buckwheat flour. Sold to professional bakers.
• Soleado Semilavorato with rye, sesame, sunflower, golden flax, dark flax, barley, and oats, featuring whole wheat flour, whole rye flour, barley flour, oat flour, and powdered barley malt extract. Sold to professional bakers.
• Eptasi Preparato with cereals, sesame, soy, and flax, featuring toasted soy semolina, flax seeds, millet, and barley flakes. Sold to professional bakers.
• BonDolce S Semilavorato for croissant, brioche, and Veneziana productions, made with soft wheat flour type 00. Sold to professional pastry chefs.
• Focaccia 4 Profumi Semilavorato for the production of focaccias with capers, green olives, oregano, and rosemary. Sold to professional bakers.
• Multimix Multi-purpose mix for focaccia and pizza production. Sold to professional bakers and used as the base for products such as Focaccia Croccante.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SensoncoreChannel Partner/ Reseller/ DistributorBona S.r.l. is the exclusive Italian importer of Senson malt extracts. Senson offers an innovative range of malt extracts using malted cereals produced by Viking Malt. The partnership provides Bona with access to high-quality, certified malt extract products that are more fluid, easier to dose, and have optimal yield, derived from pure barley. Senson and Viking Malt belong to the Polttimo group, founded in 1883.
• Viking MaltcoreOthersViking Malt is the most important maltings company in Northern Europe, producing malted cereals for Senson malt extracts. As part of the Polttimo group (founded 1883), Viking Malt supplies the raw materials that power Senson's innovative malt extract products distributed exclusively by Bona in Italy. The partnership includes a shared Research and Development center with pilot plants for malting and malt extract production.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CSM Ingredients: Large global bakery and patisserie ingredients platform (part of Givaudan/former CSM), offering mixes and improvers at industrial scale — a broader incumbent competitor to Bona's specialty focus.

Direct peers

• Bakels: Swiss-headquartered supplier of bakery and patisserie ingredients, including mixes, improvers, and fillings; directly comparable B2B bakery-ingredient proposition to Bona.
• IREKS: German family-owned bakery ingredients manufacturer producing baking mixes, malt products, and improvers — closely comparable to Bona's portfolio with a similar specialty/craft-baker orientation.
• Lallemand Baking: Division of Lallemand focused on yeast, sourdough, and enzymatic baking solutions — overlaps with Bona's natural yeast/sourdough coadiuvanti for professional bakeries.
• Mühlenchemie: German flour treatment specialist producing enzyme-based improvers, flour mixes, and baking concentrates; overlapping with Bona's coadiuvanti and semilavorati ranges for industrial and artisanal bakers.
• Lesaffre: French yeast and fermentation specialist offering bakery improvers, sourdoughs, and baking mixes; competes directly with Bona's coadiuvanti/miglioratori line and malt-based ingredients for professional bakers.
• Puratos: Belgian global bakery, patisserie, and chocolate ingredients supplier with mixes, improvers, and sourdough solutions — a near-identical product set to Bona, serving the same professional bakery channel worldwide.

Regional players

• Molino Quaglia: Italian specialty flour mill serving artisanal bakers and pastry chefs with flour mixes and grains — an Italian-market regional peer addressing the same customer base with complementary flour-focused offerings.
• Pagliarani Molini: Italian flour milling and baking-mix producer supplying professional bakeries; a domestic regional peer competing for the same Italian artisan channel as Bona.

Others

• Viking Malt: Northern European malting company that supplies malt raw materials to Senson (Bona's exclusive Italian distribution partner) — an upstream supplier-adjacent relationship rather than a direct competitor, but strategically tied to Bona's malt product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bona