What Vincentz does

Vincentz Network GmbH & Co. KG is a family-run German specialist B2B publishing and media company headquartered in Hannover, founded in 1893. It operates across four divisions — Altenhilfe (Elderly Care), Coatings, Technology, and Furniture (Möbel) — serving professional communities in each vertical through an integrated mix of trade journals, digital portals, books and loose-leaf publications, newsletters, expert networks, professional education, and owned trade fairs. Flagship assets include the Farbe und Lack journal (continuous since 1893), the European Coatings brand and its international trade fair circuit (extending to Shanghai), the ALTENPFLEGE trade fair (described as the leading trade fair in the German elderly care sector), the Vincentz Academy, and professional networks such as Automotive Circle (130+ OEM experts across Europe, Asia, and the USA) and Besser Lackieren.

The company earns revenue through five primary streams: recurring 12-month subscriptions (print and digital specialist journals with auto-renewal), one-time sales of books and loose-leaf works (subject to German Preisbindung fixed book pricing), event and trade fair revenue (participant fees, sponsorships, exhibition space), advertising across publications and digital channels, and online products/downloads (digital databases, applications, sample contracts). Distribution is omnichannel: direct online sales for subscriptions and downloads (with order fulfillment from Eltville), traditional book trade distribution under German fixed pricing, global trade fair participation, and authenticated digital portals. The underlying technology platform is a centralized WordPress-based Digital Hub managed by an internal team that handles website operations, maintenance, plugin management, and first/second-level editorial support across all divisions, with a stated focus on standardization, stability, and performance.

The go-to-market is community-led and event-driven: Vincentz builds and monetizes professional communities through editorial content, roundtables, expert panels, congresses, and seminars, then captures value via subscriptions, advertising, and event participation across specialized B2B audiences. Geographic reach is anchored in Germany and the DACH region, with explicit international activity in China, the USA, and the UK through European Coatings events and digital platforms. The company employs 155 people (including 14 apprentices and trainees), holds the berufundfamilie family-friendly employer certification since 2005, and received TOP Arbeitgeber Mittelstand 2025 and TOP COMPANY 2025 employer recognition.

Name

Vincentz

Legal name

Vincentz Network GmbH & Co. KG

Website

https://www.vincentz.net/

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

101–250 employees

Short description

Vincentz is a publishing firm that provides specialist knowledge and business initiation in the elderly care sector.

Ownership category

akta.pro rank

Product category

Specialist Trade Publishing

NAICS

Periodical Publishers (513120), Convention and Trade Show Organizers (56192), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Technical & Scientific Expert Networks (BPAHALAH)

akta.pro secondary industry

Professional & Business Networking Communities (MPACAJAB)

Keywords

• Specialist trade publishing
• B2B media services
• Trade fair organization
• Industry magazines
• Professional networks

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Ongoing subscriptions for specialist journals, newsletters, and publications in print and digital formats. Abo-Verträge have 12-month terms with automatic renewal unless cancelled 3 months before end of term. Probatorische Abos (trial subscriptions) run for 14 days before converting to paid models.
2. Book and Publication Sales: One-time sales of books, loose-leaf works, supplements, tables, brochures, CD-ROMs, DVDs and similar materials. Books are subject to fixed book pricing (Preisbindung) in Germany.
3. Event and Trade Fair Revenue: Organizing trade fairs (ALTENPFLEGE, European Coatings events), congresses, seminars, and workshops. Revenue from participant fees, sponsorships, and exhibition space.
4. Advertising Revenue: Advertising customers benefit from wide-reaching yet finely-tuned targeting. The company offers advertising across their specialist publications, websites, and event channels.
5. Online Products and Downloads: Digital databases, applications, information, sample contracts, explanations and other online services. Downloads available for purchase with start credits valid for 90 days after registration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vincentz Network is a specialist B2B trade publisher operating four divisions — Altenhilfe (elderly care), Coatings, Technology, and Furniture. It produces specialist journals, magazines, newsletters, books, loose-leaf works, digital portals, and online databases; it organizes trade fairs such as ALTENPFLEGE and European Coatings events; it runs professional networks such as Automotive Circle and Besser Lackieren; and it delivers professional education through Vincentz Academy. Offerings target industry professionals and decision-makers in elderly care, the paint/coatings industry, automotive body development, the furniture industry, and woodworking.

Product overview

Vincentz Network is a specialist B2B trade publisher operating across four main divisions: Altenhilfe (Elderly Care), Coatings, Technology, and Furniture. The company publishes magazines, newsletters, books and digital tools, and organizes trade fairs, congresses and seminars. Key products include the long-standing Farbe und Lack journal (since 1893) and European Coatings for the coatings industry; ALTENPFLEGE trade fair and various elderly care platforms (Altenheim, Haeusliche Pflege, Altenpflege Online, Care Invest Online); möbel kultur and möbelfertigung for the furniture sector; and Automotive Circle and Besser Lackieren for technology markets. The company positions itself as a networker connecting industries through specialist media, events, and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Farbe und Lack: Traditional brand for the German-speaking coatings industry since 1893, serving companies, institutes, and universities with modern media.
• European Coatings
• ALTENPFLEGE
• Vincentz Academy
• möbel kultur
• möbelfertigung
• Automotive Circle
• Besser Lackieren
• Holzwerken
• Vincentz Verlag

Products and services

• Farbe und Lack (FuL) Leading trade journal for the German-speaking coatings industry since 1893, providing modern editorial media for customers in companies, institutes, and universities in the paint and surface technology sector.
• European Coatings International brand and media offering for the coatings world, providing information and contacts across borders digitally, in print, and in person — from seminars to mega trade fairs worldwide.
• ALTENPFLEGE Trade Fair Leading trade fair for professional geriatric and elderly care, organized by Vincentz Network for nursing home operators, outpatient care providers, and care industry professionals.
• Vincentz Academy Professional education and training platform for the coatings and care industries, delivering seminars, workshops, and professional development offerings.
• möbel kultur B2B network and magazine for the furniture industry providing in-depth business features, industry focus, and journalistic depth across print, digital, events, and social media for furniture industry decision-makers.
• möbelfertigung Top magazine for the international supplier, woodworking machinery, and furniture industry; a must-read publication for entrepreneurs and managers in furniture production.
• Automotive Circle Network of leading experts in automotive body development and construction, connecting over 130 OEM experts across Europe, Asia, and the USA.
• Besser Lackieren Network for experts in industrial coating technology, providing specialist information and daily engagement with professionals in paint stores and their suppliers.
• Holzwerken Knowledge and idea workshop for private, ambitious woodworkers, providing indispensable knowledge, step-by-step instructions, and fresh ideas for the woodworking community.
• Nursing Home Management (Altenheim.net) Specialist information platform targeting management and senior staff of nursing homes and facilities for the elderly, providing guidance on legal/political decisions and optimal care/staffing concepts.
• Nursing Service Management (Häusliche Pflege) Specialist information platform for managers of outpatient care services, providing management tips, expert opinions, practical advice, and specialist information.
• Care Invest Online Digital platform providing market data, figures, and analyses for investors, operators, and analysts in the elderly care sector.

Quantifiable outcome

• ALTENPFLEGE trade fair is the leading trade fair in the elderly care sector
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vogel Communications Group: German family-owned B2B specialist media company operating multiple trade journals, digital platforms, events and communities across industrial verticals. Highly comparable to Vincentz in size, multi-vertical structure, and integrated print/digital/event model.
• dfv Deutscher Fachverlag: Frankfurt-based German specialist B2B publisher with trade journals, events and digital products in foodservice, hospitality and leisure. Closely comparable in German-language specialist publishing model with similar revenue mix of subscriptions, advertising and events.
• Messe Frankfurt: One of the world's largest trade fair organizers, headquartered in Frankfurt. Comparable to Vincentz's ALTENPFLEGE and European Coatings events business, but operates at materially larger scale and broader vertical scope.
• Ebner Verlag: Ulm-based German specialist B2B publisher with trade journals, digital platforms and events across multiple industrial and consumer verticals. Similar mid-size family-run specialist publisher competing in the same German-language B2B media landscape.

Broad incumbents

• Informa plc: Global B2B events, media and specialist information group with brands across coatings (e.g., European Coatings Show co-located), healthcare and tech. Much larger and broader than Vincentz, but directly competes in trade fair and specialist media for many of the same verticals.
• RELX plc: Global professional information and analytics company (Reed Elsevier legacy) serving science, risk, legal and exhibitions. Represents the scaled-up template for B2B specialist information and events that Vincentz operates in microcosm.
• Wolters Kluwer: Dutch-based global professional information provider in health, tax & accounting, legal and compliance. Comparable as a specialist information subscription business model, though Vincentz operates in entirely different verticals.
• Springer Nature: German-headquartered global academic and professional publisher. Comparable as a long-established German-rooted specialist publisher with diversified journal and book programs, though operating in research rather than trade verticals.
• Wiley: US-listed academic and professional publisher with research, education and specialist information segments. Comparable business model in journal subscriptions and society partnerships, though at global scale versus Vincentz's German B2B focus.
• IDG Communications: Global B2B technology media company operating events (including IDC Directions/Conferences), trade publications and online communities. Comparable integrated print-digital-event B2B media model, though focused on technology rather than Vincentz's industrial/elderly-care verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vincentz