Pryors Hayes Golf and Leisure

What Pryors Hayes Golf and Leisure does

Pryors Hayes Golf and Leisure Ltd operates an 18-hole par 70, 6,145-yard parkland golf course on Willington Road in Oscroft, near Chester, England, under private ownership following a recent change of control and intensive refurbishment programme. The company monetises the facility through multiple channels: annual golf memberships across seven tiers (Adult 7-day £1,095 down to Under-12 £150, plus a £850 promotional tier available to new members through March 2027), a FlexiGolf points-based flexible membership (£300 for 300 points), per-round green fees (£23–£40 depending on day and holes), society packages for groups of 8–200, corporate and charity golf days, professional tuition, equipment hire, on-course tee sponsorship from £600+VAT per year, a pro shop, and a dedicated weddings and events venue licensed for civil ceremonies.

Technology underpinning the offering is largely conventional golf-club infrastructure — clubhouse, log cabin lounge, orangery, gardens and pro shop — augmented by a TrackMan Golf Simulator (installed 2025, originally launched March 2023) that uses drone-mapped course rendering to deliver indoor access to over 240 global courses, and an integrated BRS Golf online booking system for tee time management. The company maintains a strategic sister-club partnership with Hartford Golf Club, enabling dual-membership packages across both venues.

Customers span individual golfers (members and pay-and-play visitors), organised societies, corporate and charity clients (notable repeat engagements include a tenth-consecutive charity day hosted by Sky Sport's Rob Palmer), and couples seeking wedding and private event facilities. Day-to-day operations are managed by a small team (1–10 employees) supplemented by Master Golf Instructor Roger Shutt, PGA Professional Jason Denton, sponsorship lead Tim Barnes, and Data Protection Officer Joan Quinn. Revenue, funding and detailed financial disclosures are not publicly available.

Name

Pryors Hayes Golf and Leisure

Legal name

Pryors Hayes Golf and Leisure Ltd

Website

https://pryorshayes.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pryors Hayes Golf and Leisure runs an 18-hole par 70 parkland course near Chester, serving golfers, societies, corporate clients, wedding/event customers via memberships, green fees, society packages, TrackMan simulator hire, tuition, and an events venue with Hartford Golf Club.

Ownership category

akta.pro rank

Product category

Golf Club and Leisure Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club operations
• Golf memberships
• Golf tuition services
• Society golf days
• Wedding and events venue

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Golf Membership Subscriptions: Annual and multi-year golf memberships offering full 7-day or 5-day access to the course, with options for dual membership at both Pryors Hayes and Hartford Golf Club. Includes various tiers for different age groups from under-12s to full adults, plus joint membership options for couples.
2. Green Fees: Per-round green fee revenue from visitors playing 9 or 18 holes on weekdays and weekends, with separate rates for member guests and corporate partners.
3. Flexible/Membership Points Card: Points-based flexible membership allowing golfers to pay for rounds as they play, with 300 points available for £300. Points can be topped up in £50 increments.
4. Society Golf Days: Group bookings for societies of 8+ guests (up to 200), including golf packages with optional catering from bacon rolls to 2-course meals.
5. Sponsorship Revenue: Tee sponsorship packages starting at £600+VAT per year, offering businesses advertising visibility to over 15,000+ players with complimentary golf vouchers for client entertainment.
6. Golf Tuition: Professional golf coaching from experienced instructors Roger Shutt and Jason Denton, offering lessons for beginners to advanced golfers including juniors.
7. Equipment Hire: Revenue from golf buggy hire (£25), GPS Motocaddy hire (£15), and pull trolley hire (£4).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pryors Hayes Golf and Leisure operates an 18-hole par 70 parkland golf course in the Cheshire countryside near Chester, selling annual memberships (7-day, 5-day, joint, intermediate, colt, junior, and under-12 tiers), a points-based FlexiGolf membership, pay-and-play green fees, and dual membership with sister club Hartford Golf Club. It complements the course with a TrackMan indoor simulator, professional golf tuition, society and corporate golf days, open competitions, equipment hire, a pro shop, and a licensed weddings and events venue.

Product overview

Pryors Hayes Golf and Leisure operates as a golf club and leisure destination offering a single integrated portfolio of products and services anchored by its 18-hole par 70 parkland golf course near Chester, Cheshire. The club monetises through multiple channels: green fee play (visitor and member guest rounds), annual memberships (Full 7-day, Full 5-day, FlexiGolf points-based, and Dual Membership with sister club Hartford Golf Club), the TrackMan Golf Simulator (offering indoor access to 240+ global courses), professional golf tuition, corporate and charity golf days, society packages, open competitions, equipment hire, and a pro shop. A dedicated weddings and events venue operates on a separate website. The course flyovers (front nine and back nine) serve as a digital preview product, and all tee time bookings flow through BRS Golf's online booking system.

Differentiator

Problem solved

Functional benefit

Brands

• Pryors Hayes Events: Wedding and events venue with private secluded gardens, traditional gazebo, and new events and conference suite
• Golf Tuition with Roger Shutt
• Golf Tuition with Jason Denton
• FlexiGolf Membership
• Pryors Hayes Dress Code Guidelines
• TrackMan Golf Simulator

Products and services

• 18-Hole Golf Course An 18-hole par 70, 6,145-yard parkland golf course set in the Cheshire countryside near Chester, offering rounds for golfers of all abilities with a recently refurbished layout and stunning parkland features.
• TrackMan Golf Simulator Indoor golf simulator using TrackMan radar/sensor technology with drone-mapped course rendering, giving golfers of all abilities access to over 240 iconic courses including St Andrews and Pebble Beach for year-round play, skill development, and entertainment.
• Visitor Green Fees Pay-and-play access for visitors to the 18-hole and 9-hole course, with weekday and weekend pricing for members, member guests, and the public.
• Full Golf Membership Annual subscription membership providing 7-day or 5-day course access, competition play, and handicap eligibility, with age-tiered categories including adult, joint, intermediate, colt, junior, and under-12 options.
• FlexiGolf Membership Flexible points-based membership costing £300 for 300 points, valid at both Pryors Hayes and Hartford Golf Club, with points deducted per round and top-ups in £50 increments, suited to golfers with variable playing schedules.
• Golf Tuition Professional golf coaching delivered by Master Instructor Roger Shutt and PGA Professional Jason Denton, offering private, group, beginner, junior, and on-course playing lessons.
• Society Golf Days Society golf day packages for groups of 8 to 200 guests, available 7 days a week, including golf with optional catering add-ons such as bacon rolls, breakfast, sandwiches, and 1- or 2-course meals.
• Corporate and Charity Golf Days Customised corporate and charity golf event packages including breakfast, on-course refreshments, post-golf dining (3-course dinner or BBQ), and charity-tailored packages for client entertainment and fundraising.
• Weddings and Events Venue Licensed wedding and private event venue featuring the Pryors Weddings and Events Suite, private secluded gardens, a traditional gazebo, clubhouse catering, and bar services for civil ceremonies, receptions, and private functions.
• Open Competitions

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• Hartford Golf ClubcoreChannel Partner/ Reseller/ DistributorStrategic sister club relationship offering dual membership packages allowing members to play at both Pryors Hayes and Hartford Golf Club. Membership options include dual 7-day (£1,120), dual 5-day (£885), joint dual (£2,025), and Colt dual (£290). The partnership enhances value proposition by providing variety of two courses. Flexible membership also allows points-based play at Hartford with 20 points for 18 holes (Mon-Fri) and 23 points (Sat-Sun).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Portal Golf Club: Cheshire-based course targeting the premium member and corporate-event segment with on-site hospitality; direct competitor for Cheshire corporate society days and higher-tier memberships.
• Heswall Golf Club: Wirral-based members' club with 18-hole course, clubhouse, competitions and society play; comparable North West regional peer competing for the same member and society demographic.
• Delamere Forest Golf Club: Sandstone heathland course in North Cheshire with an active membership, society programme and open competitions; competes with Pryors Hayes for the same North West amateur and society golfer.
• Hartford Golf Club: Northwich, Cheshire club formally partnered with Pryors Hayes via dual-membership tiers; operates an 18-hole course with a comparable member/visitor mix and shared Flexigolf points system, making it the closest operational twin.
• Prestbury Golf Club: Members' parkland club near Macclesfield offering 18-hole golf, competitions, society days and clubhouse hospitality; comparable Cheshire-region offering with similar member tiers and society/event packages.
• Carden Park Golf Club: Cheshire estate-based resort club offering 18-hole championship and par-3 courses plus hotel, spa, weddings and corporate events; directly comparable to Pryors Hayes on regional market, member/visitor split, and weddings/events revenue mix.

Broad incumbents

• The Belfry Hotel & Resort: Large UK golf resort with multiple courses, hotel, corporate golf days, weddings and coaching; broader incumbent demonstrating the upper bound of what a Pryors Hayes-style club could scale into via non-golf revenue.
• Royal Liverpool Golf Club: Premier-links championship venue on the Wirral hosting The Open; broader incumbent competing for prestige events and elite corporate hospitality in the same North West catchment as Pryors Hayes.
• Hillside Golf Club: Southport links course and former Open final qualifying venue with a sizeable member base and tournament/events business; broader NW England incumbent offering a similar product mix at higher prestige.

Others

• European Junior Golf Tour: Junior tour founded by Pryors Hayes's own coach Roger Shutt, producing DP World Tour players including Tommy Fleetwood and Tyrrell Hatton; included as an ecosystem enabler that feeds the junior-development pipeline into Pryors Hayes membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pryorshayesgolf
• Facebookfacebook.com/pryorshayesgolf
• LinkedInlinkedin.com/company/pryors-hayes-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pryors Hayes Golf and Leisure