What New Edition does

New Edition is a privately held, Netherlands-based company (registered in Haarlem) operating in the custom-designed and licensed products segment. Its stated capability set covers product development, marketing, production, and sales of custom-designed and licensed goods, indicating a vertically integrated studio-style model that designs proprietary product ranges and/or produces items under license from third-party brand owners.

The company was founded in 2014 and operates with a headcount in the 11-50 range, consistent with a small, owner-operated design and licensing business. Leadership is concentrated in two individuals: Ronald Boyd DeVoe Jr (founder and founding member) and Wouter Wigbers (director, creative director, and owner). This compressed leadership structure, combined with the absence of disclosed external investors, funding rounds, subsidiaries, or M&A activity in the source data, indicates a closely-held operating company rather than a venture-backed scale business.

Substantive operational details — including specific product categories, license partners, customer segments, pricing, revenue model, distribution channels, and production footprint — are not disclosed in the available source material, and the company's own website (https://neweditionhome.nl/en/) returned only a loading/verification page at the time of capture. As a result, the precise end-markets served and the geographic reach of distribution cannot be confirmed from the input data.

Name

New Edition

Website

https://neweditionhome.nl

Company type

Private

Founded year

2014

Headcount range

11–50 employees

Short description

New Edition is a privately held Netherlands-based company, founded in 2014, that develops, markets, produces, and sells custom-designed and licensed products through a small owner-operated studio structure.

Ownership category

akta.pro rank

Product category

Licensed Consumer Merchandise

NAICS

Industrial Design Services (54142), Graphic Design Services (54143)

SIC

Wholesale-Misc Durable Goods (5090), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Luxury Fashion Licensing & Brand Extensions (Fragrance/Beauty/Home) (CRAAAFAO)

akta.pro secondary industry

Luxury Licensing & Brand Management (CRAKAFAL)

Keywords

• Custom product design
• Licensed merchandise
• Product development
• Brand licensing
• Custom manufacturing

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Core offering

New Edition is engaged in the product development, marketing, production, and sales of custom-designed and licensed products. The company operates as a small brand-licensing business built around the New Edition name, designing and producing custom goods for distribution and sale. It combines creative design with production oversight to deliver licensed product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom-designed and licensed products

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Coty Inc. Global beauty company that licenses celebrity fragrances and beauty brands (e.g., CoverGirl, Gucci Beauty). Comparable in extending celebrity IP into licensed beauty/home fragrance categories, though at vastly larger scale.
• Iconix Brand Group: Brand-management company that owns and licenses a portfolio of consumer brands (Candie's, Mossimo, Ocean Pacific). Comparable in that it monetizes IP through licensing arrangements across home and lifestyle categories.
• Authentic Brands Group: The largest brand-licensing platform globally, operating a multi-brand portfolio (Reebok, Forever 21, Brooks Brothers). Comparable to New Edition as a licensor extending celebrity/legacy IP into consumer product categories, but at vastly greater scale and portfolio breadth.
• IMG (Endeavor-owned licensing): Global licensing agency representing celebrity and entertainment IP for product extensions across fashion, home, and lifestyle. Comparable as a licensing intermediary monetizing celebrity/music brands, though much larger and more diversified.
• WHP Global: Brand-management and licensing firm that acquires and licenses celebrity-founded and heritage brands (Toys "R" Us, Anne Klein, Joe's Jeans). Directly comparable business model to New Edition's IP-licensing + product extension approach.
• Global Brands Group: Brand-development and licensing company that designs, produces, and licenses apparel, footwear, and home goods under owned and licensed brands. Closely comparable vertically-integrated licensing-to-product model.

Direct peers

• Bentex Group: Licensed children's apparel and home textiles manufacturer producing products for Disney, Marvel, and other entertainment brands. Comparable in vertical integration from design through production of licensed consumer goods.
• Jay Franco & Sons: Family-owned manufacturer of licensed home textiles (bedding, beach towels, décor) with deep relationships with entertainment licensors (Disney, Nickelodeon). Directly comparable as a small/mid-size firm turning licensed entertainment IP into home goods.
• Poetic Brands: Specialist apparel licensing company that develops and produces licensed clothing for music artists, celebrities, and entertainment franchises. Comparable as a boutique music/celebrity-IP-driven licensing operator in the lifestyle goods space.

Others

• Hyve Group (formerly ITE Group): Operator of trade shows and exhibitions including home, fashion, and lifestyle events. Adjacent to New Edition as a channel through which licensed-products firms showcase product launches and secure retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Edition