Blueprint

What Blueprint does

Blueprint Inc. is a Winnipeg-based strategic consulting firm founded in 2012 by Michelle Kuly that serves public, non-profit, and private-sector organizations primarily in Manitoba, with capacity to work across Canada. The firm delivers four core service lines — Complex Engagement, Transformation & Implementation, Policy & Government Relations, and Strategic Planning — using a human-first methodology in which senior practitioners work alongside client teams to bridge the gap between strategy-setting and operational execution. A nine-person team of credentialed strategists, facilitators, and former government executives staffs engagements, supported by training offerings including an 'Intro to AI for Non-Profits' course and the Accelerator workshop program.

Beyond core consulting, Blueprint co-developed Neralake, an AI-powered strategic planning platform designed for nonprofits, small businesses, and community-driven organizations, with an official launch slated for Fall 2025 under separate leadership. The firm's business model is project-based professional services with no publicly disclosed pricing; revenue derives from direct consulting engagements, workshops, and training programs, accessed primarily through referrals, website inquiry, and established relationships in the Manitoba public-sector ecosystem. Notable clients include Efficiency Manitoba, Manitoba Hydro, City of Winnipeg, the Canadian Museum for Human Rights, Winnipeg Construction Association, Manitoba Film and Music, and Probe Research, with several relationships extending nearly a decade across leadership transitions on both sides.

Name

Blueprint

Legal name

Blueprint Inc.

Website

https://blueprintinc.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Blueprint Inc. is a Winnipeg-based strategic consulting firm founded in 2012 that delivers complex engagement, transformation, policy, and strategic planning services to government, non-profit, and private-sector clients across Manitoba, and co-developed the Neralake AI planning platform.

Ownership category

akta.pro rank

Product category

Strategic Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Strategic consulting services
• Public engagement facilitation
• Policy and government relations
• Organizational transformation consulting
• Strategic planning advisory

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting Services: Project-based consulting engagements for complex engagement, transformation & implementation, policy & government relations, and strategic planning services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Blueprint is a strategic consulting firm that guides organizations through complex transformations via four core service lines: Complex Engagement, Transformation & Implementation, Policy & Government Relations, and Strategic Planning. The firm works alongside client teams to facilitate tough conversations, build operational capability, and ensure strategy is executed rather than left on a shelf. Blueprint also delivers training programs and co-developed the Neralake AI-powered strategic planning platform.

Product overview

Blueprint is a strategic consulting firm founded in 2012, offering professional services through four core service lines: Complex Engagement, Transformation & Implementation, Policy & Government Relations, and Strategic Planning. The company also developed Neralake, an AI-powered strategic planning platform (launching Fall 2025) designed for nonprofits and small businesses. Training offerings include the 'Intro to AI for Non-Profits' course and the Accelerator workshop program. The consulting services work together to help organizations close the gap between setting direction and executing it, while Neralake provides a technology-enabled approach to strategic planning.

Differentiator

Problem solved

Functional benefit

Brands

• Neralake: A strategic planning platform co-developed by Blueprint that connects vision to execution, empowering organizations to achieve real outcomes through AI-powered planning tools. Designed for nonprofits, small businesses, and community-driven organizations.

Products and services

• Complex Engagement Keeps multi-year, multi-party initiatives moving forward by convening the right voices, maintaining operating discipline, and carrying continuity through leadership changes. Targeted at organizations with complex, multi-stakeholder files.
• Transformation & Implementation Works alongside teams to set direction where it is missing and turn direction into action by optimizing processes, building habits, and growing capability so change takes hold. Aimed at organizations whose strategy is approved but stalling, or not yet defined.
• Policy & Government Relations Helps organizations bring members into alignment behind one position and sharpens policy positions with evidence to make their case to government. Designed for sector bodies and member-based organizations needing to influence policy.
• Strategic Planning Helps teams clarify purpose, set bold but achievable goals, and chart a path with confidence through collaborative sessions and ongoing support. Aimed at organizations seeking to define or reset their strategic direction.
• Intro to AI for Non-Profits Training course designed to help non-profit organizations understand and apply AI tools responsibly. Targeted at non-profit staff and leaders seeking practical AI literacy.
• Accelerator Full-year workshop program for people at the front lines of communication, covering risk planning, listening to residents, and planning for challenging projects. Designed for communication professionals and councillors.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered emerging/growth and minor.

• Neralakeemerging/growthStrategic or Co-development Partner · 1 January 2025Co-developed Neralake.com, a new platform making AI-powered planning tools accessible to nonprofits and social impact teams. Neralake helps small teams turn ideas into action by combining strategic learning with flexible, cost-effective tools. Blueprint co-developed this platform with Matt Dirks (Managing Partner of Neralake). Official launch planned for Fall 2025.
• Indigenous Chamber of CommerceminorOthersMember of the Indigenous Chamber of Commerce as part of commitment to Truth and Reconciliation and building relationships with Indigenous communities and suppliers.
• Winnipeg Chamber's Truth and Reconciliation Advisory CouncilminorOthersActive member of The Winnipeg Chamber's Truth and Reconciliation Advisory Council, taking action to create meaningful change through reconciliation commitments.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pollara Strategic Insights: Pollara is a Canadian full-service research and strategic insights firm working with government, nonprofit, and corporate clients on stakeholder research, engagement strategy, and public consultation. Comparable to Blueprint's Complex Engagement and stakeholder consultation offerings, though with stronger research infrastructure.
• Navigator Limited: Navigator is a Canadian strategic communications and public affairs firm advising corporate, government, and nonprofit clients on issues management, stakeholder engagement, and policy positioning. Comparable to Blueprint in serving Canadian public-purpose clients with senior-led engagement mandates.
• Earnscliffe Strategy Group: Earnscliffe is a Canadian government relations and public affairs consultancy with offices across the country, serving corporate, nonprofit, and association clients on policy, stakeholder engagement, and strategic positioning. Directly comparable to Blueprint's Policy & Government Relations and Complex Engagement service lines targeting similar Canadian institutional buyers.
• The Potential Group: The Potential Group is a Canadian consultancy focused exclusively on the nonprofit and charitable sector, advising on strategy, governance, and organizational development. Directly comparable to Blueprint's Strategic Planning and Transformation & Implementation work with mission-driven organizations.

Broad incumbents

• McKinsey & Company (Canada): McKinsey is a global management consulting firm serving public, private, and social sector clients on strategy, organization, and transformation. Overlaps with Blueprint's Strategic Planning and Transformation & Implementation offerings but at vastly larger scale, deeper sector specializations, and global reach.
• Deloitte Canada: Deloitte is a global professional services firm with a substantial Canadian public-sector practice delivering strategy, transformation, and policy advisory services to federal, provincial, and municipal governments. Comparable to Blueprint on the public-sector transformation and policy side, though operating across a far broader service portfolio.
• Hill+Knowlton Strategies (Canada): Hill+Knowlton is a global public relations and communications consultancy with a Canadian practice serving corporate, government, and nonprofit clients on reputation, issues, and public affairs. Overlaps with Blueprint's Policy & Government Relations and stakeholder engagement work but operates at much larger scale across a broader portfolio.
• Ipsos Public Affairs (Canada): Ipsos is a global market and public opinion research firm with a dedicated Public Affairs division serving government, public-sector, and association clients on citizen engagement, policy research, and consultation. Comparable to Blueprint's Complex Engagement work where stakeholder research and public consultation are central, though delivered through research infrastructure rather than facilitation.

Regional players

• Cascadia Strategy Group: Cascadia is a Western Canadian management and communications consultancy working with public, nonprofit, and private clients on stakeholder engagement, strategic planning, and change management. Comparable to Blueprint on engagement and strategy work, though serving primarily Western Canadian markets outside Manitoba.
• MNP LLP: MNP is one of Canada's largest accounting and business advisory firms with deep Manitoba roots and a national footprint, providing consulting, advisory, and transformation services to public, private, and nonprofit clients. Regionally comparable to Blueprint from a Manitoba-based perspective, though operating in a much broader professional services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blueprint-strategic-consulting-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueprint