What EUROBIKE does

EUROBIKE is the world's leading trade fair for bicycles, e-bikes, and ecomobility, organized by fairnamic GmbH, a joint venture between Messe Frankfurt and Messe Friedrichshafen formed in 2021. The annual event has been held in Frankfurt since 2022 (with 2026 marking the fifth Frankfurt edition) and runs a hybrid format combining B2B Business Days with a public-facing EUROBIKE Festival weekend. In 2026, the fair hosted approximately 800 exhibitors from more than 40 countries; the prior year (2025) drew 1,500 exhibitors alongside 31,270 trade visitors and 30,420 festival visitors.

The platform is anchored by a digital matchmaking system — the Networking Tool — with algorithmic contact suggestions connecting exhibitors and trade visitors year-round via web, tablet, smartphone, and Navigator App integrations. Supplementary technology includes the EUROBIKE mobile app (iOS/Android) with interactive fairground plans, exhibitor search, self-guided audio tours, and QR badge scanning. The annual EUROBIKE Award program recognizes innovation across Gold, Green (sustainability), and Start-up categories — the 2026 edition marked the program's 20th anniversary with 22 awards.

Revenue is generated through three primary streams: exhibitor booth rentals across Halls 8, 11.0, 12.0, and outdoor areas; visitor ticket sales (Business Days and Festival, with public transit inclusion); and sponsorship, media packages, jobmarket advertising, and on-site/online advertising. The Retail First membership program grants qualified specialist retailers free Business Days admission plus curated benefits, while the Networking Tool is offered free to all participants — establishing a freemium-style foundation that monetizes primarily on the exhibitor side. Distribution leverages Messe Frankfurt's 29 subsidiaries and 50+ sales partners across roughly 180 countries. The company is currently in a deliberate repositioning phase, with a new Show Director (Matthias Pietsch, effective June 2026), a Trade Fair Advisory Board, and a 2027 rebrand positioning the event around sport, lifestyle, and everyday mobility.

Name

EUROBIKE

Legal name

fairnamic GmbH

Website

https://eurobike.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

EUROBIKE is the world's leading trade fair for bicycles, e-bikes, and ecomobility, organized by fairnamic GmbH (a Messe Frankfurt and Messe Friedrichshafen joint venture). It serves the global bicycle industry through an annual B2B trade fair plus public festival in Frankfurt, complemented by year-round digital matchmaking, a mobile app, and an innovation award program.

Ownership category

akta.pro rank

Product category

Bicycle and Ecomobility Trade Fair

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Bicycle trade fair
• Ecomobility exhibition
• Cycle industry events
• Bike business networking
• Micromobility conferences

Headquarters

HQ city

Baden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Exhibitor Booth Rentals: Exhibitors pay for booth space at the trade fair. Pricing varies by hall location (Halls 8, 11.0, 12.0) and outdoor areas. Additional services include media packages, sponsorships, and add-ons.
2. Visitor Tickets: Business Days tickets and Festival tickets sold through online ticket shop. Business Days tickets include public transportation (RMV) for the duration of the ticket.
3. Jobmarket Advertising: Job advertisements posted on the EUROBIKE JOBMARKET platform with optional pinboard display during the event in Hall 12.
4. Sponsorship & Media Packages: Exhibitors can purchase sponsorship opportunities, media packages, and advertising space on the trade fair grounds (indoor, outdoor, and online).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

EUROBIKE is the world's leading trade fair (Weltleitmesse) for the bicycle, e-bike, and ecomobility industry, organized by fairnamic GmbH and held annually at Messe Frankfurt. It operates as a B2B trade show during Business Days (exhibitor booth rentals, trade visitor access, business program) and opens to the public during the EUROBIKE Festival, supported year-round by a digital Networking Tool and mobile app for matchmaking, exhibitor discovery, and self-guided tours.

Differentiator

Problem solved

Functional benefit

Products and services

• EUROBIKE Trade Fair Annual flagship trade fair for the global bicycle, e-bike and ecomobility industry held at Messe Frankfurt. Includes Business Days for B2B trade visitors (June 24-26) and a public EUROBIKE Festival (June 27), with ~800 exhibitors from 40+ countries.
• EUROBIKE Networking Tool Digital matchmaking platform that uses algorithmic contact suggestions to connect exhibitors and trade visitors. Supports chat, video chat, appointments, and communication history storage; four contact persons per exhibitor are included with the Media Package.
• EUROBIKE Mobile App Mobile application for iOS and Android featuring interactive fairground plans, exhibitor search with filtering, event calendar, news, favorites, QR-code badge scanner, and self-guided audio tours covering Global Sourcing (Hall 8), Sports & Performance (Hall 11.0), and Leisure & Ecomobility (Hall 12.0).
• EUROBIKE Retail First Program Free membership program for qualified specialist retailers, independent retailers, wholesalers, and foreign traders, providing free Business Days admission, RMV public transport, DB Call a Bike voucher, lounges, snack/drink vouchers, personal support, cloakroom storage, trade fair guide, and access to the business program with exclusive exhibitor offers.
• EUROBIKE Visitor Tickets (Business Days & Festival) Online ticket shop offering Business Days tickets for trade visitors and Festival tickets for the general public; tickets include RMV public-transport day pass, with reduced-price options for visitors with disability GdB 50+ and free admission for wheelchair users and 'B'-marked companions.
• EUROBIKE JOBMARKET Online job-advertising platform for the bike and ecomobility industry, allowing employers to post job listings year-round with optional physical pinboard display in Hall 12 during the live event.
• EUROBIKE Award Program Annual industry award program recognizing innovative products in the bicycle and ecomobility sector; 2026 edition awarded 7 Gold, 1 Green, and 1 Start-up prize, with 37 awards distributed across 10 categories in 2025.
• EUROBIKE Business Program (Summits, Conferences & Networking Events) Curated program of conferences, summits, and networking events addressing industry trends, innovation, and policy, complementing the exhibition with actionable insights for trade visitors.
• EUROBIKE Leaders' Night Exclusive C-level evening event for international decision-makers from the bike industry, politics, administration, and tourism, featuring strategic discussions and high-level networking.
• EUROBIKE Sponsorship & Media Packages Paid sponsorship opportunities, media packages, and advertising space on the trade fair grounds (indoor, outdoor, and online), sold to exhibitors and partners seeking enhanced visibility at EUROBIKE.

Quantifiable outcome

• 800 exhibitors from 40+ countries participated in 2026
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• fairnamic GmbHcoreOthers · 1 January 2021Joint venture company formed in 2021 between Messe Friedrichshafen and Messe Frankfurt to organize EUROBIKE. fairnamic is a highly specialized organizer for innovative and future mobility, operating both EUROBIKE (world-leading trade fair for bicycles, e-bikes, and ecomobility) and AERO (International Trade Fair for General Aviation).

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• The Cycle Show (UK): UK's premier cycling exhibition combining trade and consumer audiences. Comparable B2B+B2C trade fair model targeting European bicycle retailers and enthusiasts with overlapping exhibitor rosters.
• Sea Otter Classic: North America's largest cycling expo and consumer festival, held annually in California. Closely mirrors EUROBIKE's hybrid B2B Business Days + public Festival format across bikes, e-bikes, components, and apparel.
• Taichung Bike Week: Taiwan-hosted OEM-focused bicycle industry sourcing event. An alternative annual touchpoint for European brands to meet Asian component and frame suppliers — competing directly for exhibitor/buyer time and travel budget versus EUROBIKE.
• China Cycle (China International Bicycle & Motor Fair): China's flagship bicycle industry trade fair. Directly competes for global bicycle manufacturers, component suppliers, and OEM buyers targeting the world's largest bicycle production and consumption market.
• Taipei International Cycle Show (Taipei Cycle): Asia's largest and most established bicycle industry trade fair, organized by TAITRA. Directly competes with EUROBIKE for global exhibitor wallets, OEM relationships, and international visitor attention across the same bike and e-bike value chain.

Broad incumbents

• Outdoor by ISPO: Dedicated outdoor segment trade fair within the ISPO portfolio. Adjacent to EUROBIKE on outdoor cycling, e-bike touring, and active lifestyle exhibitors competing for similar brand activation budgets.
• ISPO Munich: Global leading sporting goods trade fair organized by Messe München. Broader in scope but a key competitor for cycling/ecomobility brand budgets at the high end of the sporting goods trade fair calendar.
• EICMA (Esposizione Internazionale Ciclo e Motociclo): Milan-based international motorcycle and mobility trade fair. Overlaps significantly on e-mobility, LEV (light electric vehicles), and micromobility exhibitor categories that EUROBIKE also targets.

Others

• CES (Consumer Electronics Show): Las Vegas-based global consumer electronics trade fair with a growing e-mobility / LEV / smart transportation exhibition area. Adjacent rather than direct — competing for tech-forward e-bike and e-mobility brand presence rather than core bicycle OEMs.

Regional players

• Festival of Cycling (formerly Bike Expo): Regional UK cycling-focused consumer and trade event. Compares as a smaller-scale cycling festival with similar B2C/B2B hybrid model but primarily competing for UK and Northern European audiences rather than global attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EUROBIKE_SHOW
• YouTubeyoutube.com/@eurobikeshow
• Facebookfacebook.com/EUROBIKE.tradeshow
• LinkedInlinkedin.com/showcase/eurobike-show-friedrichshafen
• Instagraminstagram.com/eurobike_show

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUROBIKE