Bay City Marine

Name

Bay City Marine

Legal name

Bay City Marine Limited

Website

https://baycitymarine.ca

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marine Dealership

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Marine dealership services
• Outboard boat sales
• Boat engine repair
• Marine parts accessories
• Boat financing services

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Boat Sales: New and pre-owned boat sales including Lund Boats and BassCat Boats. Inventory includes boats ranging from 10' to 25' outboard fishing boats.
2. Outboard Motor Sales: New and used outboard engines from Mercury, Yamaha, Honda, and Evinrude brands.
3. Service and Repair: Factory authorized service for Mercury, Yamaha, Evinrude, and Honda outboards. Services include regular maintenance, engine repair, electrical repair, tune ups, winterization, indoor storage, shrink wrapping, boat repairs, accessory and electronics installation, propeller repair, repower, and battery replacement. Insurance and warranty repairs also performed.
4. Parts and Accessories: OEM parts and accessories for all brands sold. Fast-moving maintenance items in stock with next-day order availability. Also stocks watersports equipment and safety equipment.
5. Financing Services: Partnered with Dealer Plan Financial to provide financing options for boats, motors, and personal watercraft. Offers competitive rates, amortizations from 12 to 240 months, open loans, and extended warranties. Insurance products including life, accident, and health coverage available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bay City Marine Limited is a family-owned authorized multi-line marine dealership in Hamilton, Ontario, selling new and pre-owned outboard fishing boats (Lund and BassCat, 10' to 25') and outboard motors (Mercury, Yamaha, Honda, Evinrude), complemented by OEM parts, accessories, factory-authorized service and repair, winterization, indoor storage, shrink wrapping, and financing arranged through Dealer Plan Financial. The company serves individual recreational boaters across southern Ontario from its Hamilton mountain showroom since 1968.

Product overview

Bay City Marine Limited is a family-owned marine dealership operating since 1968 in Hamilton, Ontario. The company is an authorized multi-line marine dealership offering a portfolio of new and pre-owned outboard fishing boats from 10' to 25', outboard motors, parts, accessories, service, and financing. The core product offerings consist of Lund Boats and BassCat Boats as the boat brands, complemented by Mercury Marine Engines, Yamaha Outboards, and Honda Marine as the outboard engine brands. These products are sold through new and pre-owned inventory channels, with comprehensive service, parts, accessories, and financing capabilities supporting the sales operation.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales (Lund and BassCat) Sale of new outboard fishing boats from 10' to 25' under the Lund Boats and BassCat Boats brands, targeted at individual consumers and families in southern Ontario seeking recreational and fishing watercraft.
• Pre-Owned Boat Sales Sale of pre-owned outboard fishing boats from multiple brands, with inventory rotating regularly and units available for browsing on the showroom floor and website.
• New Outboard Motor Sales Sale of new outboard engines from Mercury, Yamaha, Honda, and Evinrude brands, including models such as the Mercury 9.9 Pro Kicker, for individual boat owners and replacement purchases.
• Pre-Owned Outboard Motor Sales Sale of pre-owned outboard engines from major brands, serviced and ready for the season, targeted at customers seeking value-priced replacement motors.
• Marine Parts and Accessories Sale of OEM parts and accessories for all brands carried, fast-moving maintenance items in stock with next-day order availability, plus watersports equipment and safety equipment for boat owners.
• Boat Service and Repair Factory-authorized service for Mercury, Yamaha, Evinrude, and Honda outboards, including regular maintenance, engine repair, electrical repair, tune-ups, propeller repair, repower, battery replacement, accessory and electronics installation, and insurance and warranty repairs, performed by licensed and factory-trained technicians.
• Winterization, Shrink Wrapping, and Indoor Storage Seasonal services including winterization of outboards and boats, indoor storage, and shrink wrapping to protect watercraft during the off-season, targeted at southern Ontario boat owners.
• Boat and Outboard Financing Financing brokerage for boat, motor, and personal watercraft purchases arranged through Dealer Plan Financial, offering competitive rates, amortizations from 12 to 240 months, open loans, zero down payment options for qualified buyers, extended warranties, and life, accident, and health insurance coverage options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Lund BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Lund Boats. Bay City Marine sells new and used Lund boats including Lund 1650 Rebel SS and Lund 1675 Impact Sport models. Inventory changes regularly.
• Mercury MarinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer and Mercury Premier Certified service provider for Mercury Marine engines. Sells new and used Mercury outboards including 9.9 Pro Kicker models. Factory authorized service for Mercury outboards.
• Yamaha OutboardscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Yamaha outboard engines. Sells new and used Yamaha outboard engines with next-day parts availability. Factory authorized service for Yamaha outboards.
• Honda MarinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Honda Marine outboards. Sells new and used Honda Marine outboard engines. Factory authorized service for Honda Marine outboard motors.
• Bass Cat BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Bass Cat Boats. Current inventory of new and used Bass Cat Boats with changing selection. Customers directed to Bass Cat website for complete product selection.
• Evinrude (BRP)minorChannel Partner/ Reseller/ DistributorFactory authorized service provider for Evinrude outboards. Parts catalog available online. Sells and services Evinrude outboard motors.

Scale indicators3 records

Recent moves1 record

Direct peers

• Glen Oak Marine: Hamilton-area independent marine service and dealer offering outboard repair, parts, and boat sales. Closely comparable as a family-scale Ontario marine retailer competing in the same local market as Bay City Marine.
• Maple Leaf Marinas: Ontario-based multi-location marine dealer and marina operator offering new/pre-owned boat sales, service, parts, and storage. Closely comparable as a full-service recreational marine retailer serving the same provincial customer base.
• Bosley's Marine: Ontario marine dealer with multi-location retail, parts, and service operations targeting recreational boaters. Comparable line-up focus and customer profile, competing for the same southern Ontario recreational buyer.
• Pride Marine Group: One of Ontario's largest multi-location boat and outboard dealer groups selling premium brands and offering full service, parts, and storage — directly comparable to Bay City Marine's business model but operating across multiple sites in the same Ontario geography.
• Port Credit Marine Centre: GTA-area (Mississauga) authorized marine dealer and service centre selling outboard-powered boats and offering parts and service. Directly comparable in scope and serves an Ontario customer base adjacent to Bay City Marine's Hamilton footprint.

Broad incumbents

• MarineMax: Largest recreational boat and yacht retailer in North America with full-service marinas, financing, and branded product lines. A scaled broad incumbent in the same marine retail category with overlapping authorized-brand portfolio.
• Bass Pro Shops: Outdoor and marine recreation super-retailer selling boats, motors, and accessories at scale across North America. Adjacent competitor for the same fishing/outdoor recreational buyer, especially for lower-ASP outboards and accessories.
• West Marine: Largest specialty retailer of marine parts, accessories, and hardware in North America with both physical stores and e-commerce. Overlaps with Bay City Marine's parts and accessories revenue stream at much greater scale.

Others

• Boat Trader: Leading online marketplace for new and used boat listings, enabling direct buyer-seller connections. Functions as an enabling channel that both supports and disintermediates traditional dealers like Bay City Marine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100063911109167
• LinkedInlinkedin.com/company/bay-city-marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay City Marine