Fives Futbol

What Fives Futbol does

Fives Futbol (Pty) Ltd is a Cape Town-headquartered operator of a network of 13 urban, small-sided 5v5 football venues across South Africa, founded in 2010. Each site features standardized state-of-the-art, all-weather, floodlit synthetic grass pitches located in shopping centers and urban nodes across Western Cape, Gauteng, and KwaZulu-Natal. The core product is the venue network combined with an online court-booking system and player/team profile platform that supports adult leagues, social slots, and friendly matches.

The business generates revenue across multiple streams: usage-based court rental (1–3 hour bookings), recurring league registration and team fees, subscription-based junior coaching programs (Fives Soccer School U7–U17, Fives Kidz ages 3–4, Holiday Clinics ages 5–12), corporate events and team building (sold via direct sales), birthday party packages starting at ZAR 790, third-party tournament hosting, and optional referee bookings. Distribution is direct-to-consumer through the website and walk-in traffic, with no disclosed app, no API surface, and limited intermediation. Brand partnerships with La Liga, Umbro, Standard Bank, SunBet, and ISPS (patron Dr. Haruhisa Handa) anchor its positioning, while corporate social investment relationships with eight NGOs provide community goodwill and venue utilization.

Operationally, the company runs a lean team of 11–50 employees led by CEO Adam Fine, with Dane Leadbetter (Operations), Brandon Hackwill (Marketing & Branding / Information Officer), and Chris Martins (Junior Programs). It is structured as a private South African entity with two disclosed joint venture interests (Century City and Huddle Park), has raised no external institutional funding, and complies with POPIA and PAIA data-governance regimes.

Name

Fives Futbol

Legal name

Fives Futbol (Pty) Ltd

Website

https://fivesfutbol.co.za

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Fives Futbol is a South African operator of 13 urban, all-weather 5-a-side football venues across Western Cape, Gauteng, and KwaZulu-Natal, serving adult recreational players, youth academy participants, corporate clients, and event organizers through court rentals, leagues, and coaching programs.

Ownership category

akta.pro rank

Product category

Recreational Sports Facility Operations

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Small-sided football venues
• 5-a-side soccer leagues
• Synthetic football pitches
• Youth football coaching
• Corporate team building events

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations

Revenue model

1. Court/Pitch Booking: Revenue from booking 5v5 football courts for social games and friendlies. Some venues have peak and off-peak pricing.
2. League Registration and Fees: Revenue from adult league participation including team registration, league tables, fixtures and results tracking.
3. Junior Programs: Revenue from Fives Soccer School coaching programs (U7-U17), Fives Kidz (ages 3-4), and Holiday Clinics (ages 5-12).
4. Corporate Events and Team Building: Revenue from hosting corporate events, team building activities, and functions with event coordinators, referees, fixtures, and optional add-ons.
5. Birthday Parties: Revenue from birthday party packages starting at R790 with optional add-ons like photographers, freestylers, and videographers.
6. Third-Party Tournament Hosting: Revenue from event organizers utilizing Fives facilities to host their own 5v5 events and functions.
7. Referee Booking: Optional referee booking available when booking a pitch.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fives Futbol operates a network of urban 5v5 football venues across South Africa with state-of-the-art, all-weather, floodlit, synthetic grass pitches. The company sells hourly court bookings for social and friendly matches, runs organised adult leagues with fixtures and league tables, delivers youth coaching programs (Fives Soccer School, Fives Kidz, Holiday Clinics), and hosts birthday parties, corporate team-building events, and third-party tournaments at its 13 venues.

Product overview

Fives Futbol is a platform and network of urban 5v5 football venues across South Africa offering a unified sports-as-a-service experience. The core offering consists of the venue network and online court booking system, supplemented by adult league programs and player/team profile management. Junior development programs (Fives Soccer School, Fives Kidz, Holiday Clinics) provide youth coaching, while event services (Corporate Events, Third Party Tournament Hosting, Birthday Parties) enable venue rental for various occasions. The CSI & Non-Profit programs leverage the platform for social impact initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Fives Futbol Venue Network Network of 13 urban 5v5 football venues across South Africa (Johannesburg, Pretoria, Durban, Cape Town) with state-of-the-art, all-weather, floodlit synthetic grass facilities located in shopping centres, CBD rooftops, and urban areas. Designed for adult recreational players, youth development, and corporate events.
• Online Court Booking System Online platform enabling customers to book pitches at any Fives venue, select date, time, and duration (1, 2, or 3 hours), choose match type (social or friendly), and optionally book a referee. Account registration is required for friendly bookings.
• Adult League Programs
• Fives Soccer School
• Fives Kidz
• Holiday Clinics
• Fives Birthday Parties
• Corporate Events
• Third-Party Tournament Hosting
• Player Profile & Team Management

Quantifiable outcome

• Players get in contact with the ball up to 5x more often in 5v5 format compared to conventional football
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ISPS (International Sports Promotion Society)coreStrategic or Co-development PartnerJapanese philanthropist Dr. Handa co-funded the expansion of Fives Century City from two to six courts. As a result, 33% of profits made at Fives Century City are donated to his international charity (ISPS). Dr. Handa serves as Fives International Patron and ISPS Chairman.
• Rabie Property GroupcoreStrategic or Co-development PartnerRabie Property Group co-funded a portion of Fives' Century City venue as a CSR initiative. 33% of profits from Fives Century City go directly to Sinenjongo High School, a beneficiary of Rabie Property Group.
• Reach For A DreamminorOthersReach For A Dream fulfills dreams of children (ages 3-18) diagnosed with life-threatening illnesses. Fives co-hosts fundraising 5v5 tournaments to help build their profile and drive their initiatives.
• African Passions (AP)minorOthersAfrican Passions uses football as a vehicle to motivate students to stay in school and eventually matriculate. Fives provides facilities to AP free of charge.
• Grassroot SoccerminorOthersGrassroot Soccer uses football to educate about HIV. Fives and Grassroot Soccer work closely together to host football fundraisers to promote their work and raise funds for HIV testing and treatment.
• OasisminorOthersOasis uses football to host annual Homeless World Cup trials and qualifiers. Fives lends their facilities to Oasis for these events.
• Girls And Football SAminorOthersGirls and Football SA uses football to empower South African women. Fives collaborates with them for Women's Day by hosting a ladies tournament to lift their profile and raise funds.
• Coaching for HopeminorOthersCoaching for Hope uses football to create better futures for young people in disadvantaged African communities. Fives provides facilities they need to achieve their goals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goals Soccer Centres: Long-standing UK small-sided football venue operator running multiple floodlit, synthetic-turf 5-a-side centres with leagues and events. Highly comparable to Fives on venue format, league participation, and urban site selection.
• Powerleague: UK-based operator of small-sided football (5-a-side, 6-a-side, 7-a-side) venues with multiple locations, leagues, and venue booking. Closest direct comparable to Fives Futbol in venue format, league operation, and multi-venue small-sided football model.
• PITCH: UK operator of small-sided football venues with online booking, leagues, and social game formats. Directly comparable to Fives Futbol on booking model, social/league split, and venue-as-platform positioning.
• Soccerdome: UK small-sided indoor football venue operator. Direct comparable to Fives on small-sided format, venue-based offering, and recreational player targeting.

Emerging players

• KickOff: South African platform covering amateur and grassroots football fixtures, results, and league information. Adjacent digital peer touching the same amateur football community Fives serves, but from a media/league-data angle rather than owned venues.

Regional players

• Action Arena: South African operator of multi-sport small-sided venues including 5-a-side football. Regional peer with overlapping customer base and venue-based operating model.
• Play Soccer: South African small-sided football venue operator. Regional peer competing in the same geography with comparable 5-a-side format, leagues, and venue-booking business model.

Others

• La Liga: Spanish professional football league that is publicly visible as a sponsor/partner of Fives Futbol. Comparable not as a competitor but as a commercial partner validating Fives' brand in global football.
• Umbro South Africa: Global football apparel brand visibly partnered with Fives Futbol. Ecosystem/commercial partner rather than direct competitor, but signals the football category in which Fives operates.
• ISPS (International Sports Promotion Society): International sports promotion charity co-funding Fives' flagship Century City expansion. Adjacent ecosystem participant rather than competitor, but materially shapes Fives' expansion economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fivesfutbol
• Facebookfacebook.com/FivesFutbol
• LinkedInlinkedin.com/company/fives-futbol

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fives Futbol