Mixtli

What Mixtli does

Mixtli is a San Antonio, Texas-based fine-dining restaurant operating under the legal name Restaurant Mixtli and the DBA "Mixtli Progressive MEXICAN Culinaria." Founded in 2013, the restaurant runs a ticket-only tasting-menu model in which a single seasonal menu rotates through different Mexican regions, currently anchored on "The Bay of Campeche" (Veracruz, Tabasco, and Yucatán). The business is built on the culinary team of Executive Chefs Diego Galicia and Rico Torres (Food & Wine Best New Chefs, 2017), Chef de Cuisine Alexana Cabrera, Sous Chef Steven Hugle, Certified Sommelier and Wine Director Hailey Pruitt, and Bar Director Lauren Beckman, supported by three mixologists. Service is held Tuesday through Saturday, with reservations and ticketing managed exclusively through Tock and all sales final and non-refundable.

The core product is a chef-driven, multi-course tasting menu that pairs regional Mexican gastronomy with historical and cultural narrative, supplemented by a separate bar program (craft cocktails, agave spirits, and rotating small bites priced $13–$18 per cocktail) and a wine cellar ("The Cellar") of more than 1,200 bottles with sommelieur-led personal shopping. Revenue is diversified across ticket sales (one-time), bar transactions, retail wine purchases, and two tiers of monthly wine club subscriptions (Standard at $75/month and Premium at $150/month, each delivering three curated bottles with a 10% in-house/retail discount and monthly pickup). Digital gift cards are sold through Square. Headcount is reported as 1–10 employees, the operation is a single location at 812 S. Alamo St STE 103, and the company is privately held with no disclosed institutional investors or parent entity.

The business model is a direct-to-consumer, experience-led fine-dining concept monetized through pre-paid tickets, subscription wine club memberships, and ancillary beverage and retail sales. Marketing is almost entirely earned-media driven (Michelin Guide, AAA Four Diamond, Eater, Food & Wine, and a 2025 James Beard Award nomination for Outstanding Restaurant), reinforced by word-of-mouth within the regional fine-dining community. There is no proprietary technology platform, no third-party delivery, and no marketplace presence; the company's differentiators are talent, brand, and a documented regional-Mexican culinary content library rather than software or scale.

Name

Mixtli

Legal name

Restaurant Mixtli

Website

https://restaurantmixtli.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Mixtli is a San Antonio ticket-only progressive Mexican tasting-menu restaurant, founded 2013, that rotates seasonal menus by Mexican region and supplements revenue with a bar, a 1,200+ bottle wine cellar, a two-tier monthly wine club, and gift cards, serving fine-dining enthusiasts and earning James Beard, Michelin, and AAA Four Diamond recognition.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tasting Menu Tickets: Ticket-only dining experience. Guests purchase tickets in advance through Tock for the tasting menu experience. All sales are final and non-refundable per policy since October 2013.
2. Wine Club Subscriptions: Monthly subscription wine club with two tiers. Standard membership at $75/month and Premium membership at $150/month. Includes three bottles of curated wine per month with 10% discount on in-house and retail wine purchases. Pickup on 2nd Wednesday monthly.
3. Bar Sales: Bar provides cocktail, agave spirits, and wine sales with rotating cocktail menu and small bites. Cocktails range from $13-$18. Revenue from bar-only seating (separate from tasting menu).
4. Wine Retail and Personal Shopping: Wine cellar with over 1,200 bottles available. Offers personal shopping sessions with sommelier for parties or wine recommendations. Wine purchases available both in-house and retail with discount for club members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Mixtli is a progressive Mexican fine dining restaurant in San Antonio, Texas, operating on a ticket-only basis Tuesday through Saturday. The core offering is a single seasonal tasting menu that rotates through different Mexican regions (currently "The Bay of Campeche," covering Veracruz, Tabasco, and the Yucatán Peninsula), telling the cultural and culinary story of each region. The experience is supplemented by an à la carte bar program featuring craft cocktails and agave spirits, an extensive wine cellar of more than 1,200 bottles curated by a certified sommelier, and a monthly wine club subscription service.

Product overview

Mixtli is a progressive Mexican cuisine restaurant offering a single tasting menu experience focused on rotating regional Mexican gastronomy, with add-on services including bar seating, an extensive wine cellar, and a wine club subscription program. The core product is the seasonal tasting menu, supplemented by The Bar for à la carte drinks and snacks, The Cellar for wine service and personal shopping, and two tiers of wine club subscriptions (Standard at $75/month and Premium at $150/month). Tickets are sold exclusively through Tock, and gift cards are available via Square.

Differentiator

Problem solved

Functional benefit

Brands

• The Cellar: Wine cellar adjacent to the dining room holding more than 1,200 wines, curated by sommelier Hailey Pruitt.
• The Bar
• Cellar Wine Club

Products and services

• Progressive Mexican Tasting Menu A multi-course seasonal tasting menu that rotates through different Mexican regions, currently featuring dishes from the Bay of Campeche area including Veracruz, Tabasco, and the Yucatán Peninsula. Served ticket-only, Tuesday through Saturday, to guests seeking an elevated progressive Mexican fine dining experience.
• The Bar À la carte bar service offering craft cocktails, agave spirits, and a rotating wine list, paired with a separate menu of snacks and small bites. Cocktails priced between $13 and $18. Provides a more accessible entry point than the full tasting menu.
• The Cellar (Wine Retail and Personal Shopping) A wine program built around a cellar of more than 1,200 bottles curated by certified Sommelier Hailey Pruitt, with special emphasis on Mexican wines. Offers in-house and retail wine purchases as well as bookable personal shopping sessions with the sommelier for parties and wine recommendations.
• Cellar Wine Club — Standard Monthly subscription delivering three bottles of curated wine selected by the Wine Director, with a 10% discount on all in-house and retail wine purchases. Pickup on the 2nd Wednesday of each month at the restaurant. Priced at $75 per month.
• Cellar Wine Club — Premium Premium monthly subscription delivering three curated bottles with enhanced wine selections, with a 10% discount on all in-house and retail wine purchases. Pickup on the 2nd Wednesday of each month at the restaurant. Priced at $150 per month.
• Gift Cards Digital gift cards sold through the Square platform and redeemable for restaurant tickets and services. Recipients must email [email protected] before purchasing tickets.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• TockcoreTechnology or IntegrationTicketing platform partner for restaurant reservations. Guests purchase tickets and book seating times through Tock. All ticket sales processed through this platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pujol: Enrique Olvera's flagship progressive Mexican fine dining restaurant in Mexico City, consistently ranked among the world's best. Closest direct comparable to Mixtli in concept: tasting-menu-only, regionally rooted Mexican cuisine, and a strong national brand in the culinary press.
• Empellón: Chef Alex Stupak's group of progressive Mexican restaurants in New York. Comparable to Mixtli as a chef-driven, modernized Mexican fine dining concept with a strong cocktail program and critical acclaim in the U.S. market.
• Suerte: Austin-based modern Mexican restaurant from chef Fermín Núñez serving regional Mexican cuisine in a tasting and à la carte format. Direct Texas-market peer to Mixtli, sharing the elevated regional Mexican positioning and craft agave beverage program.
• Casa Enrique: Long-running Michelin-starred Mexican fine dining restaurant in Queens, NYC. Comparable to Mixtli as a destination Mexican tasting experience with serious beverage program, demonstrating the achievable trajectory from local acclaimed restaurant to Michelin-tier national recognition.
• Quintonil: Mexico City progressive Mexican fine dining restaurant led by chef Jorge Vallejo. Comparable to Mixtli as a chef-driven, tasting-menu-format Mexican restaurant with global recognition and a focus on regional Mexican ingredients.
• Topolobampo: Rick Bayless's flagship fine dining Mexican restaurant in Chicago, recipient of multiple James Beard Awards including Outstanding Restaurant. Comparable to Mixtli as a destination tasting-menu Mexican restaurant with JBA-level national recognition, providing an aspirational valuation comp.
• Comedor: Austin-based modern Mexican restaurant from chef Philip Speer focusing on regional Mexican cuisine with a craft cocktail and spirits program. Direct Texas-market peer to Mixtli with similar chef-driven, regional-Mexican positioning.
• Atla: Enrique Olvera's casual-to-mid-tier New York Mexican concept. Comparable to Mixtli as another Olvera-ecosystem progressive Mexican venue, illustrating how a brand like Mixtli could scale from a single tasting-menu flagship into a multi-format concept.
• Cosme: Enrique Olvera's New York progressive Mexican restaurant offering an à la carte and tasting experience with agave-forward cocktails. Comparable to Mixtli in elevated Mexican cuisine positioning and the Olvera playbook Mixtli's team is emulating at smaller scale.

Others

• Tock: Ticketing and reservation platform that powers Mixtli's ticket-only dining model. Included as a technology ecosystem participant whose platform enables Mixtli's exclusivity-driven, non-refundable ticket-based revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mixtlicloud
• Facebookfacebook.com/mixtlicloud

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixtli