Valuta EX

What Valuta EX does

Valuta EX is a free, consumer-facing currency conversion utility operated by inkOfPixel Srl, a privately held Italian software company headquartered in Milan, Italy. The platform provides real-time exchange rate conversion for over 160 world currencies, including fiat currencies, major cryptocurrencies (Bitcoin, Ethereum, and 20+ altcoins), and precious metals (Gold, Silver). Available as a responsive web application and native mobile apps on iOS and Android, the service includes offline functionality, multi-language support in 25+ languages, and built-in social sharing to WhatsApp, Line, X, Facebook, and Viber. The product is designed for travelers and general consumers who need quick, no-signup exchange rate lookups, with comparison tables showing interbank rates versus typical retail market margins (ATM, credit card, kiosk rates).

The company operates under a product-led growth model with no sales team or enterprise sales motion. Users discover the service organically through app stores, search engines (individual currency pages such as /usd, /eur, /btc are optimized for search), and word-of-mouth. Revenue is generated exclusively through advertising (Facebook Audience Network, AdMob, Meta ads) and likely affiliate referrals to financial services such as TransferWise when users click through to alternatives. There is no tiered pricing, no subscription model, and no enterprise offering.

The operating entity is small (1-10 employees), bootstrapped with no disclosed external funding, no institutional investors, no patents or trademarks on file, and no management team information publicly available. The company has no disclosed partnerships, certifications, or regulatory compliance frameworks. The service is globally available with no geographic restrictions, and the registered office is at Piazza Castello, 26, 20121 Milan, Italy.

Name

Valuta EX

Legal name

inkOfPixel Srl

Website

https://valuta.exchange

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Valuta EX, operated by inkOfPixel Srl in Milan, Italy, is a free currency converter web and mobile app providing real-time exchange rates for over 160 world currencies including cryptocurrencies and precious metals, targeting travelers and general consumers via ad-supported, self-serve access.

Ownership category

akta.pro rank

Product category

Currency Conversion Software

NAICS

Translation and Interpretation Services (541930)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Cross-Border & FX Payments Platforms (BPAMAFAK)

Keywords

• Currency converter app
• Exchange rate tool
• Real-time rates
• Offline currency app
• Cryptocurrency rates

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Advertising Revenue: The service displays advertisements through third-party ad networks including Facebook Audience Network, AdMob, and Meta ads to monetize free user traffic
2. Affiliate/Referral Revenue: References TransferWise and other financial services as alternatives, likely earning referral commissions when users click through to those services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Valuta EX is a free, ad-supported currency conversion platform delivered via a responsive web application and native mobile apps for iOS and Android. It provides accurate, hourly-updated exchange rates for 160+ world currencies including fiat currencies, cryptocurrencies, and precious metals, alongside conversion tables that compare interbank rates against typical retail market allowances (ATM, credit card, kiosk rates). The mobile app extends the service with offline functionality, and the platform supports 25+ languages for global consumer reach.

Product overview

Valuta EX is a single-product currency conversion platform consisting of a web-based currency converter and companion mobile applications for iOS and Android. The core product enables users to convert between over 160 world currencies including fiat currencies (USD, EUR, GBP, etc.), cryptocurrencies (Bitcoin, Ethereum, various altcoins), and precious metals (Gold, Silver). The mobile app extends the web functionality with offline access capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Valuta EX Currency Converter (Web)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/valutaex
• YouTubeyoutube.com/channel/valutaex
• Facebookfacebook.com/valutaex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valuta EX