Cater

What Cater does

Cater (trading as Cater London) is a London-based, privately-held catering and hospitality company founded in 2014 by Greg. The firm specialises in bespoke catering, drinks, and bar services for two core customer segments: (i) brand and corporate clients requiring premium food and beverage experiences for product launches, press dinners, in-store activations, and experiential events, and (ii) wedding couples sourcing high-end, personalised catering at London venues. Named enterprise clients include Nike, Apple, Spotify, WhatsApp, Uniqlo, Activision, Diptyque, Byredo, and Dover Street Market, with documented activations ranging from intimate 24-guest tasting menus to 800-guest, multi-floor flagship launches (e.g., Uniqlo Covent Garden) and 3,000-coffee, three-day Apple Café pop-ups.

The offering is built on a modular package architecture: three food tiers (Street Food/Bowls, Off The Shelf seasonal menus, and fully Bespoke with a tasting session) and three drinks tiers (Open Bar by the hour, Cash Bar with a £10/person minimum spend deposit, and Self-Provided with chill and serve). The product surface also includes a standalone drinks sub-brand (mixerlondon.co.uk), dedicated Wedding Catering and Corporate/Brand Events service lines, and supporting menu offerings (Canapés, Middle Eastern Feast, Italian Feast, Classic Feast, Late Night Food). The firm's differentiation rests on talent — chefs cherry-picked from London's finest restaurants, expert mixologists, and professionally trained front-of-house staff under Creative Director & Exec Head Chef Harris — and on sustainability credentials (B Corp certification, Fairtrade and AllPress coffee sourcing above Fairtrade pricing, BFREPA egg pledge, sustainable fish pledge, zero disposable plastics policy, and Felix Project charity partnership).

Cater's business model is professional-services, quote-based, and per-event/project, with revenue earned from bespoke catering engagements. Go-to-market is a hybrid of direct enterprise sales to brand managers and experiential agencies (Nike, WhatsApp, Uniqlo, Spotify, etc.), production agency partnerships (INCA events, XYZ, Push UK, Canoe, Perfect Cartel) acting as GTM intermediaries, and venue partnership referrals from 20+ London venues (Shoreditch Studios, Trinity Buoy Wharf, Kachette, Asylum Chapel, Protein Studios, Dover Street Market). Weddings are acquired primarily through venue referrals, the company website, and organic reputation. There is no proprietary software platform, marketplace channel, or e-commerce self-serve flow — all bookings go through consultation and bespoke quotation. The company is headquartered at Riverbank Business Park, Dye House Lane, London E3 2TB, with a Tasting Room used for menu development and client consultations.

Name

Cater

Legal name

Cater London

Website

https://caterlondon.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Cater (Cater London) is a London-based, privately-held catering and hospitality company founded in 2014 that delivers bespoke food, drinks, bar services, and full event hospitality to brand and corporate clients (Nike, Apple, Spotify, Uniqlo, Activision) and to wedding couples across 20+ London venues.

Ownership category

akta.pro rank

Product category

Event Catering and Hospitality Services

NAICS

Caterers (722320), Food Service Contractors (722310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate & Business Event Catering (THAHAKAA)

akta.pro secondary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

Keywords

• Event catering services
• Wedding catering london
• Brand activation catering
• Corporate hospitality services
• Bespoke menu design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wedding Catering & Event Services: Cater earns revenue on a per-event/project basis for weddings and private events, providing bespoke food, drinks, staffing, furniture, florals, and event management. Pricing is quote-based and tailored to each event's scope. This is the primary revenue driver alongside brand activations.
2. Brand Activation & Corporate Events: Cater is engaged by brands (Nike, WhatsApp, Uniqlo, Spotify, Diptyque, Byredo, Apple, Activision) to deliver food, drinks, and staffing for in-store activations, press dinners, product launches, and experiential events. Revenue is earned per event/project, with clients sourced directly or via production agencies. Multi-floor, multi-day activations for flagship launches are common (e.g., Uniqlo Covent Garden — 800 pax, 4 floors).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Cater London is a bespoke catering and hospitality company that designs and delivers food, drinks, bar service, front-of-house staffing, and event management for weddings, private celebrations, corporate events, and brand activations across London venues. The company provides tailored menus (from casual street food to fully bespoke multi-course dining), mixology services, and end-to-end event production, working with major brands including Nike, Spotify, Uniqlo, Apple, and Activision.

Product overview

Cater is a London-based catering and hospitality company providing bespoke catering services primarily for weddings, corporate events, and brand activations. The company operates a platform model offering modular food and drinks packages that can be mixed and matched: three Food Packages (Street Food/Bowls, Off The Shelf seasonal menus, and Bespoke menu design) and three Drinks Packages (Open Bar, Cash Bar, and Self-Provided). Additional menu offerings include Canapés, Middle Eastern Feast, Italian Feast, Classic Feast, and Late Night Food options. The company also provides full event services including front-of-house staffing, expert mixologists, event managers, and producers. Cater works with major brands including Nike, Spotify, Uniqlo, Diptyque, WhatsApp, and Activision for in-store activations and product launches.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Catering Full-service bespoke wedding catering covering bespoke menu design (with tasting sessions), food preparation, drinks service (open bar, cash bar, self-provided alcohol options), front-of-house staffing, and coordination of furniture and florals. Targeted at couples planning weddings at London venues who want personalised, high-quality food and stress-free coordination.
• Corporate Events Design and delivery of corporate events including in-store activations, product launches, and intimate PR dinners for enterprise clients. Includes full F&B management, branded concepts, and elite staffing.
• Brand Events Catering services ranging from understated and chic through to fully branded package concepts for brand activations and events. Includes in-store activations, press dinners, product launches, and experiential events for major global brands.
• Drinks and Bar Service Mixology and bar service operated through Mixer London (the Cater group's drinks-focused brand). Provides cocktail bars, expert mixologists, open bar service, cash bar service, and beverage catering for weddings, corporate events, and brand activations.

Quantifiable outcome

• Over 10 years in business with a track record of 100+ gaming launches, 6 COD launches in 6 years with Activision
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Felix ProjectminorStrategic or Co-development PartnerCater is active in the anti-food waste community and works alongside the Felix Project charity, which rescues surplus food and redistributes it to those in need. Cater hosts and attends events working to minimise waste within the industry and partners with Felix Project at events (e.g., the Panda Awards 2018 case study where surplus food was directed to Felix Project).
• B CorpcoreOthersCater London is B Corp certified, meeting social and environmental performance standards. The B Corp logo is featured prominently on the sustainability page, signalling Cater's commitment to responsible business practices as part of their brand identity and competitive positioning.
• FairtrademinorOthersCater's coffee is sourced from AllPress and bought direct from farms at a rate well above Fairtrade pricing. While not formally Fairtrade certified, Cater's ethical sourcing commitments are displayed alongside the Fairtrade logo on their sustainability page.
• BFREPA (British Free Range Eggs Poultry Association)minorOthersCater has signed the BFREPA egg pledge, committing to sourcing free-range eggs. This is part of their sustainability commitments alongside the sustainable fish pledge, both displayed as badges on their sustainability page.
• Sustainable Fish PledgeminorOthersCater has signed the sustainable fish pledge, committing to responsible seafood sourcing. Displayed as a certification badge on their sustainability page alongside BFREPA and Fairtrade.
• Dover Street MarketcoreStrategic or Co-development PartnerCater is the partnered catering supplier for all Dover Street Market in-store events across locations. This is an ongoing, recurring preferred-supplier relationship covering luxury fashion retail activations, cocktail events, and large-scale drinks activations (e.g., Photo London at Dover Street Market Haymarket — 500 guests across 5 floors).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lettice Events: Lettice Events is a London-based caterer specialising in weddings, private parties, and corporate hospitality — directly competing for the same premium wedding and event client base.
• Dish Events: Dish Events is a UK event caterer providing bespoke food and drink service for weddings, brand activations, and corporate events — closely comparable to Cater on service scope and client mix.
• Rocket Food: Rocket Food is a London-based premium catering company serving corporate, private, and brand events — directly overlapping with Cater's core offering of high-end event catering and brand activations in London.
• The London Kitchen: The London Kitchen is a London event caterer focused on weddings and private celebrations, sharing Cater's bespoke, quote-based model and high-end venue specialism.
• Absolute Taste: Absolute Taste is a UK premium event caterer delivering bespoke food and drink experiences for brand activations, press events, weddings, and corporate occasions — a near-direct comparable in scope and positioning to Cater.
• The Social Pantry: The Social Pantry is a London caterer focused on weddings, private events, and corporate hospitality — competing in the same premium segment and venue ecosystem as Cater.

Broad incumbents

• rhubarb Food Design: rhubarb is a larger, longer-established UK event and contract caterer serving corporate hospitality, brand activations, and venue catering — broader portfolio and scale than Cater, but overlapping on premium event catering.
• Claridge's Events: Claridge's in-house banqueting team caters high-end brand launches, weddings, and private events within the hotel — a luxury-incumbent peer competing for similar premium brand and wedding spend in London.
• Company of Cooks: Company of Cooks is a UK contract and event caterer covering corporate, cultural, and brand events across multiple venues — broader scope and scale than Cater, with significant overlap on premium brand activation work.
• Soho House & Co: Soho House operates a portfolio of member clubs and event venues with in-house catering for brand launches, screenings, and private events — an incumbent competitor in London's premium event-catering market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cater-london-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cater