Geo Expro

What Geo Expro does

Geo Expro is a niche B2B publishing business covering the global subsurface energy sector from a geological and geophysical perspective. Published by GXP Publishing AS and headquartered in Heggedal, Norway, with a related operating presence via Geonova AS in the United Kingdom, the company has operated for over 20 years with a core product: a bimonthly print magazine (six issues per year) distributed at 40+ international energy industry conferences and via paid annual subscriptions priced at £120 per year. Its editorial scope spans traditional oil and gas exploration alongside energy transition verticals — carbon capture and storage, geothermal, hydrogen, helium, and seabed minerals — serving geoscientists, engineers, and exploration and production professionals worldwide.

The company's digital platform, geoexpro.com, hosts 4,300+ articles with approximately one new article published daily, attracting 418,000+ annual active users, 670,000+ annual page views, and 50,000+ digital advertising impressions per month. A Weekly eBulletin reaches 3,500+ subscribers at industry-leading 35-45% open rates, and a LinkedIn following of 36,000+ provides organic reach. The technology stack is a content publishing platform with integrations limited to Stripe and PayPal for payments and Mailchimp for newsletter distribution; no APIs, AI capabilities, or proprietary software are disclosed.

Revenue is generated through four streams: annual print subscriptions (£120/year), single-issue sales (£15/copy), print advertising placements ranging from £1,240 for a quarter page to £6,275 for a double spread, and digital advertising tiers spanning £540/month (square sidebar) to £2,107/month (premium homepage position) plus sponsored content at £3,506 per article and annual logo sponsorships at £3,673. Customer segments are horizontally oriented: E&P operators and major global companies receive bulk print distribution (500+ copies monthly), while energy industry suppliers and service companies form the advertiser base. Geographic reach spans North America (25% of readership), Europe (30%), Southeast Asia (30%), Africa (5%), and the Middle East (3.5%), with the operation running lean at 1-10 employees and no disclosed institutional funding.

Name

Geo Expro

Legal name

GXP Publishing AS

Website

https://geoexpro.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Geo Expro is a niche B2B publisher covering the global subsurface energy sector via a bimonthly print magazine, the geoexpro.com digital platform with 4,300+ articles, and a weekly eBulletin, serving geoscientists, E&P operators, and energy service companies across 40+ global conference events.

Ownership category

akta.pro rank

Headquarters

HQ city

Heggedal

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Annual print subscriptions delivering 6 bimonthly issues of the magazine covering oil & gas, geothermal, CCS, seabed minerals, and new gas topics to geoscience professionals worldwide.
2. Print Advertising: Advertising placements in the printed magazine including full pages, double spreads, covers, and foldouts. Rates range from £1,240 (quarter page) to £6,275 (double spread), with regional event-focused editions allowing targeted advertising campaigns.
3. Digital Advertising: Website advertising including homepage positions, inside article banners, skyscrapers, and sidebar banners. Additional digital offerings include logo sponsorships, sponsored content articles, and weekly bulletin placements.
4. Single Issue Sales: Individual magazine issues sold for £15 per copy, covering historical issues from 2022-2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Geo Expro is a publishing company that produces a bimonthly print magazine covering the global energy sector from a subsurface perspective, alongside a daily-updated digital platform (geoexpro.com) with 4,300+ articles. The magazine covers oil and gas exploration, carbon capture and storage, geothermal, hydrogen, helium, and seabed minerals, and is distributed at 40+ international energy conferences annually. The business also sells print subscriptions, individual back issues, and advertising packages (print and digital) to energy sector advertisers targeting its professional readership.

Product overview

GEO EXPRO is a publishing company operating a print magazine and digital platform for the global energy sector. The core offering is the bimonthly GEO EXPRO print magazine (6 issues per year), distributed at 40+ international conferences. This is supported by the geoexpro.com digital platform hosting 4,300+ articles published daily, and a weekly eBulletin newsletter with 3,500+ subscribers. Additional products include individual issue purchases and sponsored content packages. The company is published by GXP Publishing AS (also referenced as Geonova AS) and has over 20 years of presence at leading international conferences.

Differentiator

Problem solved

Functional benefit

Products and services

• GEO EXPRO Magazine (Print) A bimonthly print magazine covering the global energy sector from a subsurface perspective, including oil and gas, carbon capture and storage, geothermal, hydrogen, helium, and deep-sea minerals. Each issue has a regional or geoscience focus aligned with industry events. Reaches 5,500+ readers per month with 500+ copies delivered to major global operators.
• geoexpro.com Digital Platform Website hosting 4,300+ digital articles with 418,000+ active users per year and 670,000+ views per year. Publishes approximately one new article every day covering industry news, technology, and features across subsurface energy topics.
• Weekly eBulletin Newsletter Weekly email newsletter with 3,500+ subscribers, featuring 35-45% open rate and 5-10% click-through rate, delivering curated energy sector news and articles.
• Print Subscription Annual subscription to 6 bimonthly print issues of GEO EXPRO magazine at £120 per year, with shipping included.
• Previous Issues (Back Issue Sales) Individual back issues of GEO EXPRO magazine available for purchase at £15 per issue, covering historical publications from 2022 onwards.
• Sponsored Content & Advertising Packages Advertising and sponsored content offerings available across print magazine (full pages, double spreads, covers, foldouts) and digital platform (homepage banners, in-article banners, skyscrapers, sidebar banners, sponsored articles, logo sponsorships). Sponsored articles generate 2,500-10,000 impressions per article.

Quantifiable outcome

• 418,000+ active users annually across digital platforms
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor.

• GEO365minorStrategic or Co-development PartnerEditorial partner providing content collaboration for the Geo Expro magazine platform.
• geoforskning.nominorStrategic or Co-development PartnerEditorial partner organization contributing to Geo Expro's content ecosystem.
• GP Events (Geo Publishing)minorStrategic or Co-development PartnerEditorial partner and event collaboration organization.
• Reservoir GroupminorStrategic or Co-development PartnerWorkshop visits and video collaboration for 'Stories on Camera' feature covering coring processes and equipment demonstrations.

Scale indicators15 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GeoScienceWorld: GeoScienceWorld is a collaborative platform hosting peer-reviewed geoscience journals from multiple geological societies. It is comparable to Geo Expro as a geoscience content publisher and aggregator serving the E&P research community, though its model is scholarly rather than trade-magazine advertising.
• Oil & Gas Journal (Enverus): Oil & Gas Journal is one of the longest-running and broadest trade publications in the energy sector, covering everything from upstream exploration through downstream and economics. It overlaps with Geo Expro in subsurface E&P editorial and competes for the same advertiser pool, though its scope is significantly wider.

Direct peers

• First Break (EAGE): First Break is the magazine of the European Association of Geoscientists and Engineers, focused on applied geophysics, geology, and reservoir engineering. It targets a similar European and international geoscience audience as Geo Expro and competes for the same E&P advertiser base.
• E&P Magazine (Hart Energy): E&P (Hart Energy) is a long-running trade publication covering upstream oil and gas exploration and production. It targets a similar professional E&P audience and competes for the same advertiser relationships with operator and service-company marketing teams as Geo Expro.
• The Leading Edge (Society of Exploration Geophysicists): The Leading Edge is the monthly magazine of SEG, published for applied geophysicists and energy geoscientists. It overlaps with Geo Expro's coverage of geophysics, exploration technologies, and subsurface topics targeted at the same global E&P audience.
• World Oil (Enverus): World Oil is a B2B magazine focused on offshore and onshore exploration, drilling, and production technology. It serves upstream E&P professionals with engineering and geoscience content that closely parallels Geo Expro's subsurface editorial mission.
• AAPG Explorer (American Association of Petroleum Geologists): AAPG Explorer is the flagship magazine of the American Association of Petroleum Geologists, targeting the same petroleum geoscientist audience as Geo Expro and covering exploration, reservoir characterization, and energy topics. It is the most direct competitor in subsurface/petroleum geoscience trade publishing.
• Petroleum Geoscience (Geological Society of London): Petroleum Geoscience is the peer-reviewed journal of the Geological Society of London's Petroleum Group, covering applied petroleum geoscience, basin analysis, and reservoir characterization. Its editorial scope is closely aligned with Geo Expro's coverage of subsurface geoscience for E&P.
• Journal of Petroleum Geology: Journal of Petroleum Geology is a peer-reviewed scientific journal covering sedimentary basins, petroleum geochemistry, and reservoir geology. It serves a related audience of petroleum geoscientists and overlaps with Geo Expro's subsurface editorial scope, though its format is scholarly.

Regional players

• Petroleum Exploration Society of Australia (PESA) publications: PESA publishes newsletters, events, and technical content for Australian petroleum geoscientists. It overlaps with Geo Expro's subsurface E&P editorial focus but is geographically scoped to Australia, making it comparable in editorial mission though distinct in market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GEOExPro
• LinkedInlinkedin.com/company/geo-expro-magazine
• Facebookfacebook.com/geoexpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geo Expro