Lockr Life
Lockr Life operates a cloud-based asset and inventory management platform serving individuals and small businesses globally. Founded in 2014 in Australia, it offers personal inventory tracking, business asset management, an aviation logbook sub-brand (lockr.aero), and a partner whitelabel program.
- Company typePrivate
- Founded2014
- HeadquartersCanberra, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Lockr Life does
Lockr Life Pty Ltd is an Australian private cloud-based asset and inventory management company founded in 2014 by Michael Monck and headquartered in Canberra (ABN 48 602 286 448). The platform enables individuals and businesses to track physical items, receipts, warranties, proof of purchase, and valuation documents in real time through a web-accessible interface. The company operates three primary product surfaces: a free Home Premium tier for personal inventory, a business asset management suite with Business Basic ($0.99/month) and Business Premium ($79.99/month) tiers, and lockr.aero — a dedicated aviation logbook sub-brand offering student ($15/year) and premium ($99/year) plans. Additional offerings include an Enterprise tier with negotiated annual pricing and custom development, and a Partner/Whitelabel program enabling third parties to rebrand the platform.
The platform is browser-based and accessible globally via self-serve sign-up, with stated reach across more than 100 countries. Technical features include unlimited document attachments, bank-level encryption, multi-site asset tracking, supplier data entry, and test-and-tag compliance reminders. The only disclosed third-party integration is with Xero accounting software, available on the Business Premium tier. The revenue model is primarily subscription-based, combining a freemium consumer tier, low-cost business entry pricing, and higher-value premium tiers, supplemented by whitelabel/licensing revenue and an aviation subscription vertical.
Go-to-market combines self-serve PLG (direct website registration, online payment), sales-led enterprise conversations, and a channel partner/whitelabel program. Marketing activity centers on organic social (Facebook, X/Twitter), email newsletter, blog content, and a PayPal-based referral program paying $5 per accepted referral plus $2 on renewals. The company discloses that the average customer has more than $150,000 in tracked asset value but discloses no revenue, paid-customer count, or institutional funding. Leadership consists of three disclosed individuals (CEO/Founder, CFO/Director, Director), consistent with a bootstrapped, founder-controlled operating model that has been in market for over a decade without external investment.
Lockr Life firmographics
Firmographics- Name
- Lockr Life
- Legal name
- Lockr Life Pty Ltd
- Website
- https://lockr.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lockr Life operates a cloud-based asset and inventory management platform serving individuals and small businesses globally. Founded in 2014 in Australia, it offers personal inventory tracking, business asset management, an aviation logbook sub-brand (lockr.aero), and a partner whitelabel program.
- Ownership category
- akta.pro rank
Where Lockr Life is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Lockr Life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly and annual subscription tiers for personal and business users. Personal tier is free with basic features. Business Basic at $0.99/month provides 250 attachments and basic asset tracking. Business Premium at $79.99/month offers unlimited documents and advanced features including Xero integration.
- Enterprise Licensing: Customised enterprise solutions with negotiated annual pricing. Includes all standard business features plus customisation to meet specific organizational needs.
- Aviation Subscriptions: Dedicated lockr.aero platform for aviation logbooks. Student plan at $15/year, Premium at $99/year with 30-day free trial available.
- Partner/Whitelabel Licensing: Partners can white-label the platform and receive volume pricing on regular Lockr plans
- Referral Program: $5 payment per accepted referral when the referral subscribes and pays subscription fees, plus $2 for subsequent renewals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Home Premium - Free personal asset management |
| Subscription | Monthly | Business Basic - Entry-level business asset management |
| Subscription | Monthly | Business Premium - Full-featured business asset management |
| Subscription | Multi-year contract | Enterprise - Customised solutions for large organizations |
| Subscription | Monthly | Partner - Whitelabel and volume licensing |
| Subscription | Annual | Aviation Student - Basic aviation logbook for students |
| Subscription | Annual | Aviation Premium - Full aviation logbook solution |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Lockr Life product offering
Product offeringCore offering
Lockr Life provides a cloud-based, real-time asset and inventory management software platform that lets individuals and businesses track physical items, store receipts, warranties and other important documents, and retrieve them instantly for insurance, warranty, tax audit, or maintenance purposes. It sells tiered personal and business subscriptions, an enterprise tier with custom development, and a dedicated aviation logbook product (lockr.aero) for pilots and flight schools.
Product overview
Lockr Life operates a cloud-based inventory and asset management platform marketed as a unified 'inventory toolbox.' The core platform offers two main tiers: Personal (Home Premium) for household inventory management including receipts, documents, and insurance claims, and Business (Basic and Premium at $0.99 and $79.99/month respectively) for enterprise asset tracking across the full lifecycle from purchase to disposal. The company also operates lockr.aero as a specialized aviation logbook sub-brand for pilots and flight schools ($15-99/year). An Enterprise tier offers custom development, while a Partner Program enables white-label reselling with volume pricing. The Business Premium tier includes a named Xero accounting integration.
Differentiator
Problem solved
Functional benefit
Brands
- lockr.aero: A specialized aviation logbook solution for tracking flights, pilot records, and aircraft information.
Products and services
- Lockr (Core Platform) Cloud-based, real-time asset management and inventory toolbox that lets individuals and businesses track physical items, store receipts, proof of purchase, warranties, valuation certificates, and other important documents, and retrieve them instantly for insurance, warranty, tax, or maintenance purposes. Includes multi-site tracking, asset reports, supplier data entry, testing and tagging reminders, and a Xero integration on higher tiers.
- lockr.aero Dedicated aviation logbook solution for pilots and flight schools that tracks flight hours, aircraft records, pilot training records, and instructor/aircraft linking. Available as an annual Student plan (~$15/year) and Premium plan (~$99/year) with a 30-day free trial.
Quantifiable outcome
- Average customer has more than $150k worth of assets tracked
- +1 more outcomes
Companies that use Lockr Life
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Lockr Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Lockr Life partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Lockr Life competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Lockr Life social profiles
Digital presenceLockr Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lockr Life leadership team
Management profileNumber of profiles
Profiles3 records
Lockr Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lockr Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lockr Life
What does Lockr Life do?
Lockr Life provides a cloud-based, real-time asset and inventory management software platform that lets individuals and businesses track physical items, store receipts, warranties and other important documents, and retrieve them instantly for insurance, warranty, tax audit, or maintenance purposes. It sells tiered personal and business subscriptions, an enterprise tier with custom development, and a dedicated aviation logbook product (lockr.aero) for pilots and flight schools.
Is Lockr Life a public or private company?
Lockr Life is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lockr Life founded?
Lockr Life was founded in 2014. It employs 11 to 50 people.
Where is Lockr Life based?
Lockr Life is headquartered in Canberra, Australia, in the Oceania region.
How does Lockr Life make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Licensing, aviation Subscriptions, partner/Whitelabel Licensing and referral Program.
Does Lockr Life have an API?
No public API is recorded for Lockr Life.