CSO Alliance

What CSO Alliance does

Hunan Chaofan International PG Official Daily Chemical Co., Ltd. (湖南超凡国际PG官方日化有限责任公司), operating through the website csoalliance.com, is a privately held Chinese daily chemical manufacturer headquartered in Zhuzhou, Hunan. The company traces its operating history to 2007 and was re-incorporated in its current integrated form in 2023. It produces and sells household cleaning and personal care products under three brand lines: the flagship Chaofan (超凡国际PG官方) premium line (dishwashing liquids, laundry liquids, tissues, hand soap, shampoo, body wash, stain remover, shoe cleaner, heavy-duty degreaser); the Yongxinliang (永欣靓) value line (notably tissues); and the Tongxuejing (彤雪净) sub-brand for commercial-format products. Product formulations incorporate proprietary technologies including bio-enzyme formulas for protein-stain removal, fragrance microcapsule encapsulation for lasting scent, weak acid (pH 4.0–5.5) intimate-apparel formulations, concentrated surfactant systems reaching 21% total active matter (exceeding the 15% national standard), and 4-layer composite embossing for tissue durability. All key SKUs are backed by CMA-certified third-party laboratory test reports.

The company operates a dual-channel business model serving both consumer and institutional markets. On the consumer side, products are distributed via major Chinese e-commerce platforms (Douyin, Kuaishou, Pinduoduo, official online stores) and offline retail (supermarkets, community stores), targeting mass-market households in the Hunan-Hubei-Guangdong-Guangxi (两湖两广) region where Yongxinliang tissue products are ranked #1. On the institutional side, a direct B2B sales team supplies schools, hospitals, government agencies, hotel chains, and enterprise cafeterias with bulk-format commercial products (5–20kg containers) at wholesale pricing, with procurement transactions publicly disclosed on government and enterprise procurement platforms. Pricing is unit-based across both channels; no subscription model is evidenced. Manufacturing is anchored in Zhuzhou and Nanning with three regional sales branches (Hunan, Guangxi, Yunnan) supporting a stated national rollout strategy.

In 2023 the company obtained the National Industrial Product Production License from the Hunan Provincial Administration for Market Regulation, certifying compliance with mandatory production, quality, and testing standards, and meeting GB/T 9985-2022 (Class A food-contact safe) and GB 14930.1-2022 certifications. Revenue and headcount figures are not publicly disclosed. Leadership is concentrated in founder-Chairman Lei Kun (雷堃); no external institutional investment, private equity, or venture capital ownership is evidenced.

Name

CSO Alliance

Legal name

湖南超凡国际PG官方日化有限责任公司

Website

https://csoalliance.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Hunan Chaofan International PG Official Daily Chemical Co., Ltd. (湖南超凡国际PG官方日化) manufactures and sells household cleaning and personal care products — dishwashing liquids, laundry products, tissues — serving Chinese families and institutional B2B clients (schools, hospitals, government, hotels) across the Hunan-Hubei-Guangdong-Guangxi region.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561), Toilet Preparation Manufacturing (32562)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ)

Keywords

• Household cleaning products
• Laundry detergent products
• Dishwashing liquid products
• Personal care products
• Facial tissue products

Headquarters

HQ city

Aylesbury

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer household cleaning products (B2C): Direct-to-consumer sales of dishwashing liquids, laundry detergents/powders, tissues, hand sanitizers, and specialty cleaners through e-commerce platforms (Douyin, Kuaishou, Pinduoduo, official online store) and offline retail channels (supermarkets, community stores). Products sold at consumer price points in family-size packaging.
2. Commercial/procurement bulk sales (B2B): Large-volume institutional sales of dishwashing liquids, tissues, and cleaning products to schools, hospitals, government offices, hotel chains, and enterprise canteens. Products sold in commercial bulk packaging (5kg, 10kg, 20kg drums/barrels) at wholesale pricing with long-term supply contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CSO Alliance (Hunan Chaofan International PG Official Daily Chemical Co., Ltd.) is a Chinese manufacturer of daily chemical household cleaning and personal care products. The company produces and sells dishwashing liquids, laundry detergents (powder and liquid), facial tissues, hand soaps, body wash, shampoo, shoe cleaner, and stain removers under the Chaofan (超凡国际PG官方), Yongxinliang (永欣靓), and Tongxuejing (彤雪净) brands, serving both household consumers and institutional/commercial buyers across central and southern China.

Product overview

CSO Alliance (超凡国际PG官方日化) is a daily chemical (household cleaning and personal care products) manufacturer offering a comprehensive portfolio of cleaning and hygiene products. The product lineup centers on dishwashing detergents (including premium 118 dishwashing liquid, Yongxinliang kumquat, Tongxuejing commercial, and natural ginger varieties), laundry products (laundry powder, multiple laundry liquids including eucalyptus essential oil, plant-based low-foam, and multi-effect clean care formulas), specialized cleaners (stain remover spray, shoe cleaner, heavy-duty degreaser), paper products (Yongxinliang facial tissues in hanging and pack formats), and personal care items (lemon hand soap, fragrant body wash, and multi-effect repair shampoo). The company operates primarily under two brands: 超凡国际PG官方 (premium products) and 永欣靓/Yongxinliang (value-oriented products), with dedicated sub-brands like 彤雪净/Tongxuejing for commercial-use items.

Differentiator

Problem solved

Functional benefit

Brands

• 永欣靓: 纸巾、洗洁精等日化产品的子品牌，涵盖永欣靓亲肤绵柔抽纸、永欣靓金桔味洗洁精等产品
• 彤雪净

Products and services

• Chaofan 118 Dishwashing Liquid (超凡国际PG官方118洗洁精)
• Yongxinliang Kumquat Dishwashing Liquid (永欣靓金桔香味洗洁精)
• Tongxuejing Ginger Dishwashing Liquid - 20kg Commercial Drum (彤雪净生姜香味洗洁精)
• Chaofan Natural Ginger Dishwashing Liquid (超凡国际PG官方天然生姜香味洗洁精)
• Chaofan Intimate Apparel Cleaning Liquid (超凡国际PG官方内衣清洗液)
• Chaofan Stubborn Stain Cleaning Liquid (超凡国际PG官方顽固污渍清洗液)
• Chaofan Xianniubo Laundry Powder (超凡国际PG官方仙女啵洗衣粉)
• Chaofan Eucalyptus Essential Oil Laundry Liquid (超凡国际PG官方尤加利精油洗衣液)
• Chaofan Plant-Based Low-Foam Care Laundry Liquid (超凡国际PG官方植然低泡护理洗衣液)
• Chaofan Multi-Effect Clean Care Laundry Liquid - 5kg (超凡国际PG官方多效洁净护理洗衣液)
• Tongxuejing Color-Protect Laundry Liquid (彤雪净雪净护色洗衣液)
• Chaofan Oil-Solvent Degreaser (超凡国际PG官方油熔光)
• Chaofan Shoe Cleaner (超凡国际PG官方鞋净)
• Yongxinliang Skin-Friendly Soft Facial Tissue 500 sheets/pack (永欣靓亲肤绵柔抽纸)
• Chaofan Skin-Friendly Hanging Facial Tissue (超凡国际PG官方亲肤绵软挂式抽纸)
• Chaofan Lemon Fresh Hand Soap (超凡国际PG官方柠檬清爽洗手液)
• Chaofan Romantic Fragrance Body Wash (超凡国际PG官方浓情香氛沐浴露)
• Chaofan Multi-Effect Repair Shampoo (超凡国际PG官方多效修护洗发水)

Quantifiable outcome

• 99.9% antibacterial rate (against Staphylococcus aureus, E. coli, Candida albicans) in intimate apparel cleaning liquid
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Zhuzhou Yongzhou Chamber of Commerce (株洲市永州商会)moderateOthersCompany is an active star member of the Zhuzhou Yongzhou Chamber of Commerce. On May 9, 2026, chamber leadership visited company facilities including product exhibition area and automated production workshop. Chairman Lei Kun met with chamber president Xie Jianli and delegation to discuss business development. Chamber provides networking, resource sharing, and business development support for member companies in the Yongzhou business community operating in Zhuzhou.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bluemoon (蓝月亮): Hong Kong-listed Chinese premium laundry and household cleaning brand. Direct peer in concentrated liquid laundry detergent and dishwashing categories, with similar emphasis on premium efficacy positioning and modern retail/e-commerce distribution.
• Lonkey (广州浪奇): Guangzhou-based daily chemical manufacturer producing dishwashing liquid, laundry detergent, and industrial cleaning products. Comparable in B2B institutional sales (schools, hospitals, hotels) and product mix overlapping with CSO Alliance's commercial (Tongxuejing) line.
• Liby Group (立白集团): Largest Chinese-owned household cleaning products company with leading market share in dishwashing liquids, laundry detergent, and personal care. Directly comparable to CSO Alliance in core categories (dishwashing, laundry, personal care) with similar B2C + B2B go-to-market model, but at vastly greater national scale.
• NICE Group (纳爱斯集团): Zhejiang-based CPG manufacturer of Diao (雕牌), ChaoNeng (超能) laundry detergents, and dishwashing liquids. Comparable in product breadth across laundry, dishwashing, and personal care, and in B2C + B2B dual-channel distribution in China.
• Vinda International (维达国际): Hong Kong-listed tissue and personal care manufacturer (Vinda, Tena, Tork-related China operations). Direct comparable for the Yongxinliang tissue business where CSO Alliance claims #1/#2 regional ranking in the 两湖两广 market.

Broad incumbents

• Kao Corporation (花王, China): Japanese multinational with Attack laundry and Curel/Kao personal care brands in China. Overlaps in laundry detergent chemistry and concentrated formulas, providing a technology and formulation benchmark for CSO Alliance's premium liquid detergents.
• Procter & Gamble (China): Multinational CPG incumbent in China with Tide, Ariel, and Joy in directly overlapping categories. Competes with CSO Alliance for both consumer wallet share and B2B institutional contracts, with vastly larger marketing and R&D budgets.
• Shanghai Jahwa (上海家化): Listed Chinese personal care and household products group (Maxam, Liushen, Herborist). Comparable in personal care categories (hand soap, body wash, shampoo) that CSO Alliance has entered under its Chaofan brand.
• Unilever (China): Multinational incumbent with Omo, Skip, and Cif in laundry and dishwashing categories that overlap directly with CSO Alliance. Represents the premium and international competitive benchmark against which CSO Alliance's efficacy claims are measured.

Regional players

• JALA Group (伽蓝集团): Hunan-based daily chemical and personal care company with strong distribution in central-south China. Comparable regional footprint and product portfolio (laundry, dishwashing, personal care), and a useful benchmark for a Hunan-anchored CPG player expanding nationally.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CSOAlliance
• Facebookfacebook.com/CSOAlliance
• LinkedInlinkedin.com/company/cso-alliance-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CSO Alliance