What BMG does

BMG Animations is an India-based animation and media production studio operating as the flagship company of the family-owned BMG Group. Founded in 2004 in Kozhikode, Kerala, and tracing its roots to a 60-year cartooning tradition established by founder B.M. Gaffoor (former chief cartoonist at Mathrubhumi), the company offers a full-service production stack spanning 2D and 3D animation, VFX and graphics, storyboarding and animatics, AI-integrated movies, programmed/interactive storytelling, brand movies, and OTT/television content. Underlying capabilities include voice-over, language dubbing, music, and post-production delivered by an in-house creative team of 51–100 employees.

The company monetizes through project-based animation services for enterprise brands, content licensing to broadcasters and OTT platforms, and full pre-to-post-production service contracts. Pricing is quote-based and customized per project; revenue streams include one-time licensing for commercials and brand movies, recurring content-supply mandates for television channels, and licensing/royalty arrangements for OTT distribution. The customer base spans 200+ businesses across broadcasting (NDTV, Asianet, CNBC Arabia, Sun TV, Disney+ Hotstar), automotive (Mercedes Benz, Maruti Suzuki, Yokohama), pharma (Sanofi), healthcare (McCANN-HEALTH, Qatar Primary Health Care), and banking (Emirates NBD, ESAF Bank).

BMG operates from headquarters in Kozhikode and regional offices in Dubai (Middle East HQ), Qatar, and the UK, with reported reach into New Zealand. Production scale metrics include 60,000+ televised animation episodes, 830+ million total content views, 840+ million OTT views, 2.2+ billion views for the Tintumon character, daily content production in 7 languages, and original IPs such as The Baker Universe, Hexi Baby, and Happy Kid. The company is privately held under the Gafoor family (Thanveer Gafoor as Managing Director, Thajmal Gafoor as Executive Director) with no disclosed institutional funding or external investors.

Name

BMG

Legal name

BMG Animations

Website

https://bmggroup.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

BMG Animations is an India-based animation and media production studio offering 2D/3D animation, VFX, AI-integrated movies, and multi-language OTT content for enterprise clients across broadcasting, automotive, healthcare, and financial sectors in India, the Middle East, and the UK.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Distribution (512120), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Versioning & Mastering (IMF, Mezzanine, Textless, Deliverables) (MPAHAFAF)

Keywords

• Animation production services
• 2D and 3D animation
• VFX and visual effects
• OTT and TV content production
• Corporate brand video production

Headquarters

HQ city

Kozhikode

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animation Production Services: Full-service animation production including 2D and 3D animation, VFX, graphics, and visual effects for corporate brands and media companies. Revenue generated through project-based fees for commercial production, television content, and brand movies.
2. Content Production and Distribution: Production of television series, web series, and OTT content with distribution across satellite media platforms. Revenue from content licensing and broadcasting rights.
3. Pre-production to Post-production Services: Complete range of services from concept development, scripting, storyboarding, to final production and editing for corporate video and multimedia productions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

BMG Animations is a B2B animation and media production studio that delivers 2D and 3D animation, VFX and graphics, brand movies, storyboarding and animatics, AI-integrated interactive movies, and full-spectrum OTT/TV content production for corporate brands, television networks, and streaming platforms. Services span pre-production (concept development, scripting, storyboarding) through post-production (editing, voice-over, dubbing, music) and distribution across TV and OTT in 7 languages. Original content IPs (Hexi Baby, The Baker Universe, Happy Kid) are produced alongside commissioned commercials, health awareness content, political satire series, and explainer videos for clients such as Sanofi, Mercedes Benz, Maruti Suzuki, Yokohama, NDTV, Asianet, Disney+ Hotstar, CNBC Arabia, Emirates NBD, and McCANN-HEALTH.

Product overview

BMG Animations is a comprehensive animation and media production studio offering a unified portfolio of interconnected services. The core offerings include 2D & 3D Animation Production, VFX & Graphics, AI Integrated Movies, and Programmed Movies (interactive storytelling), all supported by pre-production services like Storyboarding & Animatics. Downstream services include Media Production (TV/web series), Brand Movies, and Interactive Movies. The company produces original content (Hexi Baby, The Baker Universe, Happy Kid) alongside client-commissioned work (commercials, explainer videos, health awareness content). With 60 years of cartooning tradition and 60,000+ episodes televised, the integrated service model allows clients to access full-spectrum production from concept development through post-production and distribution across TV and OTT platforms in 7 languages.

Differentiator

Problem solved

Functional benefit

Products and services

• 2D Animation Production 2D animation film production services including political satire series and health awareness content, with over 60,000+ episodes televised across global television and OTT platforms; targeted at corporate brands, television channels, and content creators needing large-scale 2D animation output.
• 3D Animation Production 3D animation series production including original IPs such as The Baker Universe (3D series featuring a virtual baker character) and commissioned work like Hexi Baby (3D rap song for Sanofi); targeted at brands, broadcasters, and OTT platforms seeking 3D animated content.
• VFX and Graphics Visual effects and graphics production services for commercials, with clients including Mercedes Benz, Maruti Suzuki, and Yokohama; targeted at corporate brands, automotive companies, and advertisers needing high-end visual effects work.
• AI Integrated Movies Next-generation movie production using artificial intelligence where audiences can have interactive control over the story narrative; targeted at brands, broadcasters, and content creators seeking innovative interactive storytelling formats.
• OTT and TV Content Production Television and over-the-top content production in 7 languages, with 60,000+ content pieces televised and 840+ million views on OTT platforms; supplied as daily content to TV channels such as NDTV, Asianet, CNBC Arabia, and Sun TV, and offered to streaming platforms including Disney+ Hotstar.
• Media Production Services Full-service media production from storyline development and scripting to production and editing, including TV series and web series; targeted at corporate clients, television networks, and OTT platforms seeking end-to-end content production.
• Brand Movies Corporate brand video production and branding content designed to position brands as world-class, including commercials for clients like Garware and Yokohama; targeted at corporate brand owners across verticals.
• Interactive Movies Interactive content where animated characters interact with real characters, combining virtual and real worlds for unique viewer experiences; targeted at brands, broadcasters, and content creators seeking differentiated formats.
• Storyboarding and Animatics Visual story development services presenting stories in visually appealing formats with detailed animatics; targeted at brands, agencies, and production teams needing pre-production visualization.
• Programmed Movies Movie production using latest technology where audiences can control the story narrative direction; targeted at brands, broadcasters, and content creators seeking programmable and interactive film experiences.
• Hexi Baby Original 3D animation rap song produced for pharmaceutical giant Sanofi as a branded content project.
• The Baker Universe First-of-its-kind 3D animation series featuring a virtual baker as the central character; original IP from BMG.
• Happy Kid Super hit TV series available in 5 languages, following the adventures of a 'Super Kid' and his friends; broadcast via television networks as original animated children's programming.

Quantifiable outcome

• 60,000+ animation episodes televised globally
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DNEG: Global VFX and animation services powerhouse serving film, episodic, and advertising clients. Comparable to BMG's VFX/commercial work but at vastly larger scale and broader industry footprint.
• Tata Elxsi: Large Indian design and technology services company with a media/visual computing practice covering animation, VFX, and broadcast solutions. Operates at materially larger scale than BMG with broader technology services, overlapping only in animation/VFX delivery.

Direct peers

• Xentrix Studios: India-based animation and VFX studio providing 2D/3D animation, VFX, and production services for advertising, films, and OTT platforms. Comparable service offering and enterprise client focus to BMG's commercial work.
• Toonz Animation Group: India-headquartered animation production studio offering 2D/3D animation, VFX, and original IP development for global broadcasters and brands. Closely comparable to BMG in service model, multi-platform delivery, and international client base.
• Mondo TV: Italy-headquartered animation production and distribution group producing kids and family animated content for global broadcasters. Comparable to BMG in animation IP creation plus international content licensing to broadcasters and OTT platforms.
• DQ Entertainment: India-based animation and gaming content company producing 2D/3D animation, VFX, and gaming services for global entertainment clients. Comparable to BMG in animation services delivery model and international broadcaster relationships.
• Green Gold Animation: Indian animation studio behind the Chhota Bheem franchise, producing 2D/3D animation content for TV, OTT, and brand clients. Directly comparable to BMG in original IP-led kids animation plus commercial service work for Indian and global brands.
• Cosmos-Maya: Singapore-headquartered animation studio with deep Indian production operations, known for original kids IP (Motu Patlu) and co-productions with global broadcasters. Comparable to BMG as an Asian animation production house with original IP plus service work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bmganimation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMG