Fence World

What Fence World does

Fence World is a privately-held custom fence, gate, and balustrade manufacturer and installer based in Papakura, South Auckland, New Zealand. Founded in 1998 and currently led by owners Anthony and TK (who took over in 2023 after Anthony's 8-year tenure as a fabricator), the company designs, fabricates, and installs products for residential and commercial customers across the greater Auckland region. Its core product set covers custom swing and sliding gates (steel, aluminium, timber), automated/electric gate systems integrating DEA, Centurion, and Genius motors with remote, smartphone, keypad, and intercom access, the Guardian Poolsafe pool fencing range (tubular aluminium, galvanised steel, or glass with a five-year warranty), boundary and security fencing, and glass and tubular balustrades.

Underlying technology is a fully equipped in-house metal fabrication workshop producing custom units with a stated four-week lead time, supplemented by third-party automation hardware rather than proprietary control systems. The business operates a quote-based, sales-led model: customers contact the company via phone or website enquiry, receive a free no-obligation quote, and the company manages end-to-end project delivery from on-site consultation through fabrication to installation. Revenue streams include one-time custom product sales (gates, fences, balustrades), installation services, gate automation hardware sales, and an emerging recurring maintenance line for automated systems. The company serves five identified segments — residential property owners (primary), commercial properties, childcare facilities and schools, retirement villages, and sports grounds — across roughly 40+ listed Auckland suburbs from the North Shore to Pukekohe. No AI/ML capabilities, external funding, or non-Auckland operations are disclosed.

Name

Fence World

Legal name

Fence World

Website

https://fenceworld.co.nz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Fence World is a privately-held Auckland, New Zealand custom manufacturer and installer of fences, swing and sliding gates, automated gate systems, pool fencing, and balustrades for residential and commercial customers across the greater Auckland region, operating from its Papakura fabrication workshop.

Ownership category

akta.pro rank

Product category

Fence and Gate Manufacturing

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323), Ornamental and Architectural Metal Products Manufacturing (33232)

SIC

Fabricated Structural Metal Products (3440), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Fence Installation & Replacement (HSAIAJAA)

akta.pro secondary industries

Fence Installation & Replacement (HSAPALAC), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI), Deck Railing, Stair & Baluster Repair (HSAGAJAB)

Keywords

• Custom fence manufacturing
• Gate installation services
• Metal fabrication
• Pool fencing systems
• Gate automation

Headquarters

HQ city

Papakura

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Fence and Gate Sales: Design, manufacture and sale of custom-made fences and gates including swing gates, sliding gates, boundary fences, pool fencing, and balustrades. Lead time of approximately four weeks for custom made gates. Products available in steel, aluminium, timber, glass, and stainless steel.
2. Installation Services: Full-service installation including site preparation, fabrication, and installation of fences and gates. The company handles end-to-end project management from design to installation.
3. Gate Automation: Installation of automated gate systems including motorised swing and sliding gates with various access control options. Includes scheduled maintenance services for automated gate systems.
4. Maintenance Services: Scheduled maintenance services for automated gates including visual inspections, component alignment checks, and function tests for optimal performance and security.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Fence World designs, manufactures, and installs custom-made fences, gates, and balustrades for residential and commercial customers throughout the Auckland region. The company operates an in-house metal fabrication workshop producing swing gates, sliding gates, automated/electric gates, pool fencing, boundary and security fencing, and glass or tubular balustrades from steel, aluminium, stainless steel, timber, and glass. All projects are quote-based with end-to-end service from design consultation through fabrication to professional installation.

Product overview

Fence World is a custom fence and gate manufacturer and installer offering a comprehensive portfolio of products for residential and commercial customers throughout Auckland. The product line centres on four core categories: Gates (swing and sliding variants in steel, aluminium, or timber), Gate Automation (motorised systems using DEA, Centurion, and Genius products with remote/keypad/intercom access), Fences and Balustrades (pool fencing including Guardian Poolsafe range, landscaping/boundary fencing, security fencing, and glass/tubular balustrades). All products are custom-made to order with end-to-end service from design through fabrication to installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Swing Gates Custom-made swing gates for residential and commercial driveway or pedestrian access, available in steel, aluminium, or timber with single or double configurations and styles including bell, arch, dip, peak, flat top, or valley designs.
• Sliding Gates Robust custom sliding gates that run along a track, suitable for limited space, sloping driveways, or difficult access, available in various materials and designs with optional automation.
• Automated / Electric Gates Motorised swing and sliding gates for residential and commercial applications, integrating DEA, Centurion, and Genius automation systems with remote key fobs, smartphone operation, keypads, and intercoms for access control.
• Pool Fencing (Guardian Poolsafe) Council-compliant pool fencing using the Guardian Poolsafe range in tubular aluminium, galvanised steel, or glass, with a five-year warranty and council-approved latches and closing systems; over 200 powder coat colour options available for customisation.
• Landscaping and Boundary Fencing Custom boundary, landscape, and enclosure fencing in wire, galvanised or powder-coated steel, aluminium, or glass, for low border fences, screening, and high boundary fencing.
• Security Fencing Commercial perimeter fencing and security gate solutions including automated gates that can be connected to security systems, with barbed wire and razor wire options for high-security applications.
• Balustrades Glass or tubular balustrades for elevated areas such as balconies and decks, including frameless glass panel barriers and bespoke architectural designs.
• Installation Services Full-service installation covering site preparation, fabrication, and installation of fences, gates, and balustrades for residential and commercial customers across the Auckland region.
• Scheduled Maintenance Services Scheduled maintenance service for automated gates, including visual inspections, component alignment checks, and function tests to ensure optimal performance and security.

Quantifiable outcome

• Council-compliant pool fencing with Guardian Poolsafe systems backed by five year warranty
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PlaceMakers: New Zealand's largest trade and retail building materials supplier, offering fencing materials, contractor referrals, and some installation services through its network. Comparable as a channel competitor for both DIY customers and small contractor demand.
• Stratco (NZ): Australia and New Zealand supplier of outdoor building products including fencing, gates, sheds, and patio structures. Comparable as a broader incumbent offering prefabricated outdoor structure products that overlap with Fence World's balustrade and boundary fencing categories.
• Bunnings Warehouse (NZ): Mass-market hardware and building supply chain across New Zealand selling fence panels, gates, and installation services. Competes with Fence World for DIY and price-sensitive customers, particularly in the standard boundary fencing segment.

Direct peers

• Aztec Gates & Automation: New Zealand-based manufacturer and installer of custom residential and commercial gates, fences, and automation systems. Directly comparable to Fence World on product mix, custom fabrication model, and regional installation service.
• Guardian Pool Fencing Systems: NZ specialist manufacturer of pool fencing systems with council-compliant designs and frameless glass options. Closely comparable to Fence World's Guardian Poolsafe product line, competing in the same regulated pool-safety segment.
• Jim's Fencing (NZ): Franchise-based fencing contractor network operating across New Zealand with standardised residential and commercial fence installation services. Comparable through overlapping customer segments and installation focus, but differs via franchise structure and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fenceworldltd
• LinkedInlinkedin.com/company/fenceworld-2015-all

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fence World