The Sports & Human Performance Nutrition

What The Sports & Human Performance Nutrition does

The Sports & Human Performance Nutrition (SHPN) is a Dietetic Practice Group (DPG) within the Academy of Nutrition and Dietetics, headquartered in Chicago, Illinois. It is not an independent commercial enterprise but a membership-based professional subunit of the world's largest organization of nutrition and dietetics practitioners. SHPN serves registered dietitian nutritionists (RDNs), nutrition and dietetic technicians registered (NDTRs), and allied professionals working with athletes and individuals in sports, military, tactical, first responder, and performing arts contexts. The group's mission is to integrate nutrition, exercise science, and technology to set industry standards and prepare the next generation of sports nutrition professionals.

SHPN delivers a portfolio of non-technology member services: monthly virtual networking events, structured mentorship programs (Mentor Match 1:1 and E3 Sports Nutrition Mentoring), a 6-month case-study learning experience (E3 CaseLab), free sports nutrition fact sheets authored by RDNs, and an annual virtual symposium series that awards continuing professional education units (CPEUs). It operates entirely on the Academy of Nutrition and Dietetics' owned infrastructure — eatrightpro.org for membership enrollment, community.eatrightpro.org for the member community, and eatrightSTORE.org for purchasing symposium recordings and educational products.

Revenue is generated through recurring membership dues processed via the Academy's membership platform, supplemented by e-commerce sales of symposium recordings and educational products through eatrightSTORE.org. Specific DPG-level pricing and financial figures are not publicly disclosed. The group has no proprietary technology, no disclosed AI capabilities, no patents, no independent funding, and no M&A history. It functions as a professional association subunit within a nonprofit umbrella organization.

Name

The Sports & Human Performance Nutrition

Legal name

Academy of Nutrition and Dietetics

Website

https://shpndpg.org

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SHPN is a Dietetic Practice Group within the Academy of Nutrition and Dietetics that serves registered dietitian nutritionists and allied professionals working in sports, military, tactical, first responder, and performing arts performance nutrition, delivering membership-based networking, mentorship, and continuing education programs.

Ownership category

akta.pro rank

Product category

Sports Nutrition Professional Membership

NAICS

Educational Support Services (611710)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

akta.pro secondary industries

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), General Nutrition Coaching (HSADAFAA)

Keywords

• Sports nutrition education
• Human performance nutrition
• Professional membership services
• Nutrition practitioner networking
• Continuing education symposiums

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Revenue is generated through membership dues for the DPG within the Academy of Nutrition and Dietetics. Members join via the Academy's platform and pay membership fees that provide access to DPG benefits including networking events, mentoring programs, educational content, fact sheets, and the member marketplace.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SHPN operates a membership-based professional community for registered dietitian nutritionists, nutrition and dietetic technicians, registered, and students interested in sports and human performance nutrition. Its offerings include specialized education, monthly networking, mentorship, case-based learning, practitioner resources, and annual symposiums with continuing professional education credits.

Product overview

The Sports and Human Performance Nutrition DPG (SHPN) is a professional membership organization within the Academy of Nutrition and Dietetics, not a commercial product company. SHPN provides a portfolio of member services including professional networking events, mentorship programs (E3 Mentoring Program, Mentor Match Program), educational programs (E3 CaseLab case study series), resources (Fact Sheets, Member Marketplace), and annual virtual symposium conferences. These services are designed for nutrition practitioners working with athletes and people at all levels of human performance in sports, military, tactical, performing arts, and first responder fields.

Differentiator

Problem solved

Functional benefit

Products and services

• SHPN Membership A Dietetic Practice Group membership purchased through the Academy of Nutrition and Dietetics that provides access to SHPN community engagement, networking events, mentoring programs, educational content, fact sheets, and the member marketplace.
• SHPN Virtual Symposium Series Annual virtual conferences featuring sports nutrition content, expert-led sessions, and continuing professional education credits for nutrition practitioners and allied professionals.

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• National Strength and Conditioning Association (NSCA): Major professional body for strength and conditioning professionals; competes for the same sports performance practitioner audience and offers overlapping continuing-education and certification programs.
• National Academy of Sports Medicine (NASM): Large fitness and performance certification body (CPT, PES, CNC); its sports nutrition credentials and continuing education compete with SHPN's CPEU offerings for practitioner time and budget.
• Academy of Nutrition and Dietetics (parent-level peer): Parent organization of SHPN and largest nutrition practitioner association; operates dozens of DPGs and MIGs that are functional peers to SHPN within the same membership umbrella.
• American College of Sports Medicine (ACSM): Larger established professional organization for sports medicine and exercise science with overlapping practitioner audience; SHPN members frequently hold ACSM credentials, making it a complementary but broader incumbent.

Direct peers

• Collegiate & Professional Sports Dietitians Association (CPSDA): Membership association for sports dietitians working in collegiate and professional settings; overlaps almost exactly with SHPN's primary RDN persona and provides similar networking, mentoring, and continuing-education programs.
• International Society of Sports Nutrition (ISSN): Professional/scientific society for sports nutrition that issues certifications, publishes the Journal of the ISSN, and runs an annual conference — directly comparable as a peer organization serving sports nutrition practitioners.

Others

• Precision Nutrition: Commercial nutrition coaching and education company serving both consumers and practitioners (Level 1/2 certifications); adjacent peer competing for RDN continuing-education spend.
• Gatorade Sports Science Institute (GSSI): Industry-funded research and education arm for sports nutrition; not a membership body but competes for practitioner attention through proprietary research, education modules, and the GSSI Sports Nutrition Course.

Emerging players

• International Sports Sciences Association (ISSA): Certification and education provider for fitness and sports nutrition professionals; competes for the same practitioner wallet with online certification and continuing-education content.

Regional players

• Sports Dietitians Australia (SDA): Australian sports dietitian association with similar mandate (membership, mentoring, annual conference) — comparable in structure but regionally scoped outside North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shpn-dpg-sports-and-human-performance-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sports & Human Performance Nutrition