Naon

Name

Naon

Legal name

National Association of Orthopaedic Nurses

Website

https://orthonurse.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Forest Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees providing access to member benefits including education resources, discussion forums, special interest groups, and certification scholarship programs
2. Textbook and Publication Sales: Sale of educational textbooks including Core Curriculum ($185 member/$285 non-member), Orthopaedic Surgery Manual ($50-$60), Introduction to Orthopaedic Nursing ($75-$135), and Core Competencies ($50). Scope and Standards provided free to members.
3. Congress Registration: Annual congress registration fees: $400 for full NAON members, $450 for non-members for on-demand access. Full conference in-person attendance includes complimentary on-demand access.
4. Online Course Sales: Continuing education courses sold individually including Advanced Practice Orthopaedic Care Symposium ($199 member/$249 non-member), Orthopaedic Nurse Navigator Online Course ($45 member/$60 non-member), and various webinars ($0-$30)
5. Donations to NAON Foundation: Tax-deductible donations to the 501(c)(3) foundation established in 1994 to fund scholarships for orthopaedic nursing education
6. Best Practice Guidelines and Practice Points: Clinical resources sold to non-members ($75 for guidelines, $25 for practice points) and provided free to members

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

NAON is a professional membership association that sells orthopaedic nursing continuing education, certification preparation materials, specialty textbooks, evidence-based clinical guidelines, and the official Orthopaedic Nursing Journal. Its commercial products include the Core Curriculum textbook, Online Education Catalog courses, Annual Congress registrations, Practice Points, Best Practice Guidelines, Patient Education Manuals, and Position Statements, primarily serving individual orthopaedic nurses and advanced practice providers seeking licensure renewal credits and certification.

Product overview

NAON (National Association of Orthopaedic Nurses) is a professional nursing association offering a portfolio of educational products and services for orthopaedic nurses. The portfolio includes publications (Core Curriculum for Orthopaedic Nursing, Orthopaedic Surgery Manual, Introduction to Orthopaedic Nursing, Core Competencies, Scope and Standards of Orthopaedic Nursing Practice), a platform-based Education Catalog with online courses and webinars, Clinical Practice Resources (Practice Points, Best Practice Guidelines, Clinical Practice Guidelines), Annual Congress events with on-demand recordings, patient education materials, and the Orthopaedic Nursing Journal. These products serve certification preparation, continuing education, clinical guidance, and professional development needs for orthopaedic nursing professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Curriculum for Orthopaedic Nursing, 8th Edition NAON's premier publication providing comprehensive content for all nurses across settings, used to prepare for orthopaedic certification exams or as a staff desk reference.
• Orthopaedic Surgery Manual, 3rd Edition Comprehensive resource for healthcare team members along the treatment continuum, providing knowledge about surgical interventions for preoperative and postoperative care and patient/family education.
• An Introduction to Orthopaedic Nursing, 5th Edition Overview of musculoskeletal anatomy and neurovascular assessment, common adult orthopaedic conditions, pain management, complications, and appropriate nursing assessment and care.
• Core Competencies: Across the Life Span, 3rd Edition Orthopaedic competencies from pediatrics to older adults with enhanced content supporting individual competency evaluation checklists for nursing orientation or annual competency review.
• Scope and Standards of Orthopaedic Nursing Practice, 3rd Edition Defines the scope of orthopaedic nurse role, practice, certification, and certified advanced practice nursing with sixteen standards according to nursing process and professional performance.
• Annual Congress On-Demand Recordings On-demand access to Annual Congress recordings enabling nurses to earn CNE credits remotely. Includes general and breakout sessions with CNE claiming upon completion of evaluations.
• Practice Points Evidence-based information documents on specific orthopaedic-related patient complications covering pathophysiology, risk factors, prevention strategies, assessments, and interventions.
• Best Practice Guidelines Guidelines developed by subject matter experts in joint-specific settings focused on improving patient outcomes through dissemination of relevant literature and proven best practices in orthopaedics.
• Clinical Practice Guidelines Evidence-based scientific recommendations intended to guide nurses in care of orthopaedic patients with specific orthopaedic conditions, including surgical site infection prevention and thromboembolic disease prevention.
• Patient Education Manuals Free downloadable PDF manuals for patients undergoing orthopaedic procedures including post-operative shoulder, spine, total hip replacement, and total knee replacement guides.
• Orthopaedic Nursing Journal Official journal of NAON published six times per year, providing continuing education for orthopaedic nurses covering clinical settings including hospital units, physician offices, ambulatory care, emergency rooms, and rehabilitation facilities.
• Advanced Practice Orthopaedic Care Symposium Virtual workshop of Congress recordings presented by NAON Advanced Practice Nurses specific to APRN, NP, CNS, or PA care of orthopaedic patients with various patient populations and pharmacology considerations.
• Orthopaedic Nurse Navigator Online Course Comprehensive course developed for navigators at every stage working in hospital and ambulatory settings, covering core competencies, program creation, team collaboration, data analysis, and leadership.
• Position Statements Association-endorsed stances on specific orthopaedic and nursing related matters developed through evidence-based practice processes, available free to members and non-members.
• NAON Annual Membership Annual professional membership providing access to NAON's continuing education resources, discussion forums, Special Interest Groups, clinical practice guidelines, journal subscription discount, and certification preparation scholarships for orthopaedic nurses.

Quantifiable outcome

• 500+ attendees at 46th Annual Congress with 94% rating experience as Excellent or Good
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Orthopaedic Nurses Certification Board (ONCB)coreStrategic or Co-development PartnerONCB is the primary certification body for orthopaedic nursing, offering ONC, ONP-C, and ONC-A certifications. NAON and ONCB jointly sponsor the Exam Prep Products Scholarship providing certification preparation materials. ONCB provides regular certification updates, volunteer opportunities, and recertification information through NAON's communication channels.
• Nurses Service Organization (NSO)minorGTM or Marketing PartnerNSO serves as NAON's personal lines partner, providing customized insurance products to members through Liberty Mutual with special savings and discounts.
• Socious, Inc.coreTechnology or IntegrationSocious serves as NAON's contracted representative for website management, data hosting, and website hosting services. Located at 1201 S. Alma School Rd. Ste. 11100, Mesa, AZ 85210.
• Lippincott Williams & WilkinscoreStrategic or Co-development PartnerPartnership for publishing the Orthopaedic Nursing Journal, NAON's official journal published six times per year providing continuing education for orthopaedic nurses.
• American Nurses Credentialing Center (ANCC)coreStrategic or Co-development PartnerNAON is accredited as a provider of nursing continuing professional development by ANCC's Commission on Accreditation. Provider approved by California Board of Registered Nursing, Provider #CEP3432.
• California Board of Registered NursingcoreStrategic or Co-development PartnerNAON is provider approved by California Board of Registered Nursing (#CEP3432) for awarding contact hours for continuing education.
• Own the Bone Program (AOA)minorStrategic or Co-development PartnerNAON co-provides the Virtual Own the Bone Symposium with the AOA's Own the Bone program, focusing on post-fracture and pre-operative bone health management.
• Association of Rehabilitation Nurses (ARN)minorStrategic or Co-development PartnerJoint position statement on Delirium developed with ARN.
• American Society for Pain Management Nursing (ASPMN)minorStrategic or Co-development PartnerJoint position statement on Acute Perioperative Pain Management Among Adult Patients Undergoing Orthopaedic Surgery (July 2022).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Nephrology Nurses' Association (ANNA): Specialty nursing association for nephrology nurses with comparable membership, conference (Nephrology Nursing Summit), CE programs, peer-reviewed journal (Nephrology Nursing Journal), and specialty certifications (CNN, CDN). Same organizational archetype as NAON.
• Oncology Nursing Society (ONS): Specialty nursing association for oncology nurses offering membership, annual Congress, CE-accredited content, the Oncology Nursing Forum journal, and oncology-specific certifications (OCN). Strong peer for membership-based publishing and education economics.
• Association of periOperative Registered Nurses (AORN): Specialty nursing association for perioperative/surgical nurses with membership, annual congress, CE-accredited courses, peer-reviewed journal (AORN Journal), and surgical specialty guidelines — directly comparable in product structure and orthopaedic-adjacent surgical scope.
• American Association of Critical-Care Nurses (AACN): Specialty nursing association for critical-care nurses with a comparable operating model: membership, annual conference (NTI), CE-accredited education, peer-reviewed journals, and specialty certifications (CCRN). Highly relevant peer for product mix and membership economics.
• Emergency Nurses Association (ENA): Specialty nursing association for emergency nurses offering the same operating model as NAON: membership dues, annual conference, CE-accredited education, a peer-reviewed journal (Journal of Emergency Nursing), and certification pathways (CEN). Closest structural peer for benchmarking.
• Society for Vascular Nursing (SVN): Smaller specialty nursing association offering membership, annual conference, CE content, and a peer-reviewed journal (Journal of Vascular Nursing). Comparable in size and specialty-association economics to NAON.
• American Academy of Ambulatory Care Nursing (AAACN): Specialty association for ambulatory care nurses offering membership, annual conference, CE content, peer-reviewed journal (Nursing Economics / ViewPoint), and ambulatory-care certifications. Closely comparable in size and operating model to NAON.

Broad incumbents

• American Nurses Association (ANA): The largest US nursing professional association, representing the entire 4M+ RN workforce. ANA is the closest peer to NAON in operating model (membership, CE, advocacy, certification) but operates across all specialties rather than orthopaedics alone.
• National League for Nursing (NLN): Broad nursing-education focused association offering membership, annual education summit, peer-reviewed journal (Nursing Education Perspectives), and accreditation services. Comparable to NAON in mission-driven nonprofit structure and education-product mix.

Others

• Orthopaedic Nurses Certification Board (ONCB): Independent certification body for orthopaedic nursing (issues ONC, ONP-C, ONC-A credentials). NAON's Core strategic partner; included as a peer to reflect the certification-prep ecosystem NAON monetizes rather than competes with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/naonorg
• Xx.com/NAONurses
• Facebookfacebook.com/NationalAssociationOfOrthopaedicNurses

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naon