HELMA Ferienimmobilien

What HELMA Ferienimmobilien does

HELMA Ferienimmobilien GmbH is a German vacation-property developer (Bauträger) headquartered in Lehrte, Lower Saxony, specializing in the direct-to-consumer sale of holiday apartments and houses in popular German vacation regions. The company operates an integrated developer model with no broker intermediation, marketing roughly 325 holiday units across two master-planned resorts: the 150+ hectare OstseeResort Olpenitz on the Baltic Sea near Kappeln in Schleswig-Holstein (offering three product lines — Sternwohnungen entry-level apartments starting around 298,000 EUR, Ferienlounges mid-range units with infrared-cabin wellness features, and Poseidon premium harbor-view apartments including penthouses at 850,935 EUR) and a smaller GebirgsResort Winterberg with 10 apartments in the Sauerland winter-sports region.

The business model is one-time property sale with no recurring revenue; buyers purchase commission-free directly from HELMA, supported by an independent financing-mediation partnership with Hausbau Finanz GmbH. Construction emphasizes sustainable materials, underfloor heating, EV-charging-prepared parking (a separate 15,000 EUR net add-on), high-speed internet up to 200 Mbit, and modern floor plans. Marketing is conducted via the company website, contact forms, and on-site personal consultation appointments with sales manager Heiko Müller, targeting both private buyers seeking a personal vacation home and capital investors purchasing for rental yield.

The company has been active in construction for over 40 years and has delivered more than 1,000 holiday properties, earning the Best Property Agents quality seal consecutively from 2017 through 2022. As of 2024, the entity is operating under formal insolvency proceedings (Amtsgericht Gifhorn, Gz. 35 IN 38/24) with RA M. Sack of Brinkmann & Partner serving as insolvency administrator and Felix J. Krekel continuing as managing director (Geschäftsführer). Despite the administration status, the company continues to market and sell remaining inventory at both resorts.

Name

HELMA Ferienimmobilien

Legal name

Helma Ferienimmobilien GmbH i.I.

Website

https://helma-ferienimmobilien.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

HELMA Ferienimmobilien is a German vacation-property developer (Bauträger) selling holiday apartments and houses commission-free directly to private buyers and capital investors at its OstseeResort Olpenitz (Baltic Sea) and GebirgsResort Winterberg (Sauerland) resorts.

Ownership category

akta.pro rank

Product category

Vacation Property Development

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Mountain & Ski Homes (THAMAAAG)

akta.pro secondary industry

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Vacation property development
• Holiday home sales
• Resort real estate
• Holiday apartment construction
• Ferienimmobilien development

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ferienimmobilien Verkauf (Holiday Property Sales): HELMA Ferienimmobilien generates revenue through the direct sale of holiday apartments and houses to buyers. As a developer (Bauträger), they sell properties directly to customers without intermediary commissions. Properties are sold for personal vacation use or as investment for rental income.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HELMA Ferienimmobilien is a German property developer (Bauträger) that builds and directly sells vacation apartments and houses at two resort developments in Germany's prime holiday destinations. The primary portfolio consists of OstseeResort Olpenitz on the Baltic Sea (Sternwohnungen, Ferienlounges, Das Poseidon) and GebirgsResort Winterberg in the Sauerland region. All properties are sold commission-free, direct from the developer to buyers for personal use or as rental investment.

Product overview

HELMA Ferienimmobilien is a vacation property developer (Bauträger) operating as a direct-sales builder for holiday homes and apartments in popular German vacation regions, offering properties commission-free without intermediaries. The portfolio consists of two main resort developments: OstseeResort Olpenitz on the Baltic Sea coast featuring three distinct product lines (Sternwohnungen with 184 apartments across 46 star houses plus 9 Freya single-family homes, Ferienlounges with 84 apartments featuring wellness amenities, and Das Poseidon with 48 harbor-view apartments), and GebirgsResort Winterberg offering 10 apartments in the ski/winter sports destination of Sauerland. All properties emphasize sustainable construction materials and high-quality finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• OstseeResort Olpenitz A 150+ hectare vacation resort between the Baltic Sea and the Schlei inlet near Kappeln, Schleswig-Holstein, developed on a former naval base. The resort features a marina, restaurants, cafes, shops, and a sandy beach stretching roughly 8 km south toward Damp. It contains 316 holiday apartments across three product lines (Sternwohnungen, Ferienlounges, Das Poseidon) plus 9 Freya standalone houses, sold commission-free directly from the developer for personal use or rental investment.
• Sternwohnungen (Star Houses) Entry-level Scandinavian-style vacation houses within OstseeResort Olpenitz, comprising 184 individually designed apartments in 46 houses plus 9 freestanding Freya single-family homes. Units include 92 ground-floor apartments (~82 m², 3 rooms) and 92 upper-floor apartments, with covered entrances and modern layouts. Targeted at private buyers and investors looking for a lower entry price within the resort.
• Ferienlounges 84 modern vacation apartments in 21 buildings at the southern edge of OstseeResort Olpenitz, featuring loft-like layouts with ground-floor units (large terraces, approx. 82–90 m²), maisonette apartments (approx. 130–134 m², 4 rooms), and wellness amenities including infrared cabins. Mid-range offering within the resort, positioned above Sternwohnungen and below Das Poseidon.
• Das Poseidon 48 exclusive vacation apartments directly on the harbor promenade at OstseeResort Olpenitz, offering harbor views, Schlei panorama, or countryside perspectives. Units range from approx. 57–70 m² on lower floors to 190–200 m² penthouses, all built with sustainable materials and modern layouts. Penthouse units include fireplaces. Premium tier within the resort, positioned for private use or holiday-let investment (with potential VAT recoverability).
• GebirgsResort Winterberg A mountain vacation resort in Winterberg, Sauerland, comprising 10 high-quality owner-occupied apartments in a single building. Apartments range from approx. 58 m² to 123 m², built with premium materials and generous layouts, suitable as vacation homes or for permanent rental. Targeted at buyers seeking a winter-sport holiday property or rental investment in a popular German mountain destination.

Quantifiable outcome

• Awarded 'Best Property Agents' quality seal 2017-2022 for excellent service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WeberHaus: German family-owned prefab and custom home builder selling directly to end customers across Germany, including vacation properties. Comparable in builder-as-developer model, sustainability positioning, and direct customer engagement.
• Town & Country Haus: Germany's largest mass-market home builder with a franchise-based regional developer model selling direct to private buyers. Comparable direct-to-consumer home sales model with commissioning-free positioning.
• Bonava AB: Stockholm-listed European residential developer active in Germany. Sells homes directly to consumers across multiple German regions with comparable project-based development and direct sales approach, though broader in scope and not vacation-focused.
• Bien-Zenker AG: One of Germany's largest prefab home builders, selling turnkey single-family and vacation homes direct to buyers. Comparable German direct-to-consumer home builder with similar configurator-style offerings and developer-backed construction.
• Heinz von Heiden GmbH Massivhäuser: Large German turnkey home builder selling primarily direct to private buyers, with substantial project development activity. Comparable direct-sales builder with national German footprint.

Emerging players

• Center Parcs / Pierre & Vacances (European vacation resorts): European vacation resort operator and developer with comparable resort developments in Germany and the Netherlands. Relevant as a vacation property operator/developer around resort infrastructure, though operates a rental rather than ownership model.
• FischerHaus GmbH & Co. KG: German prefab and custom home builder with a vacation property segment at locations like the Bavarian Forest and Alps. Comparable niche-builder model with sustainable, prefabricated construction and direct customer sales.
• Living Haus (Wohnbau Strobel): German prefab home builder focused on younger, first-time buyers with iPad-configurable homes and direct sales. Comparable digitally-enabled direct-to-consumer builder with sustainability positioning.

Regional players

• Deutsche Immobilien Entwickler (DIE) / Büdenbender Hausbau: Regional German residential developer active in vacation and primary-home segments. Comparable mid-sized regional developer with project-based sales and direct customer engagement.

Direct peers

• HELMA Eigenheimbau AG: Parent/sister company within the HELMA group; German residential and vacation property developer (Bauträger) with a comparable direct-sales model and self-built customer-financing infrastructure. Closest comparable on business model, geography, and product format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/helma.ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HELMA Ferienimmobilien