Organoid
ORGANOID GmbH is an Austrian specialty manufacturer of natural surface materials made from real botanical elements (flowers, mosses, herbs) applied to flax fleece, adhesive film, or gold paper. It sells direct to architects, interior designers, carpenters, and consumers for premium interior design projects globally.
- Company typePrivate
- Founded2012
- HeadquartersFliess, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Organoid does
ORGANOID GmbH is an Austrian specialty manufacturer of natural surface materials (Naturoberflächen) for architecture and interior design, headquartered and produced in Fließ, Tyrol. The company's core technology integrates real botanical elements — including hop flowers, cornflowers, rose petals, moss, alpine hay, herbs, olive leaves, and other plant materials — onto flexible carrier substrates such as OEKO-TEX-certified flax fleece (65% flax, 35% viscose), PVC-free adhesive film, and gold paper. Production is described as climate-neutral with regionally sourced Alpine raw materials. The portfolio spans 20+ distinct surface collections (Bergwiese, Almwiese, Rosenblüten, Hopfen Gold, Kornblume Blau, Moos Mix, Relax, Carpe Diem, Jungle King, Superbloom, and others) plus a natural acoustic line (ORGANOID Infinity) and custom Sonderanfertigungen for project-specific needs.
The products target professional B2B buyers — architects, interior designers, painters, carpenters, and furniture makers — for wallcoverings, furniture surfaces, and decorative applications across hospitality, retail, residential, healthcare, education, and corporate interiors. Notable project references include The Shard London, Liberty London, Microsoft, LinkedIn, VW, Pinterest, L'Occitane, Barry Callebaut, and the Holzleiten Bio Wellness Hotel. ORGANOID carries multiple third-party certifications relevant to commercial specification: B-s1,d0 fire rating (EN ISO 13501-01), OEKO-TEX 100, EU Regulation 1935/2004 food-contact compliance, AgBB Schema 2021 emissions compliance, SGS allergy testing, and an externally verified Environmental Product Declaration (EPD).
The business operates a hybrid GTM combining direct e-commerce for samples and roll goods (with EU shipping and Mollie/PayPal checkout), B2B project-based sales with quote-based pricing to architects and contractors, and a catalog integration in pCon.planner that embeds products directly into architects' design workflows. The company is privately held under Austrian GmbH structure with no disclosed external funding rounds, headcount figures, or revenue, and appears to be founder- or management-owned. Marketing channels center on the website, social media (Instagram, Facebook, LinkedIn, Pinterest), newsletter (MailChimp), trade show participation, and a project reference gallery. Distribution is structurally DACH-centric with EU-wide shipping and ex-works delivery to non-EU markets.
Organoid firmographics
Firmographics- Name
- Organoid
- Legal name
- ORGANOID GmbH
- Website
- https://organoids.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ORGANOID GmbH is an Austrian specialty manufacturer of natural surface materials made from real botanical elements (flowers, mosses, herbs) applied to flax fleece, adhesive film, or gold paper. It sells direct to architects, interior designers, carpenters, and consumers for premium interior design projects globally.
- Ownership category
- akta.pro rank
Organoid industry classification
Industry- Product category
- Natural Surface Materials for Interior Architecture
- NAICS
- Paper Bag and Coated and Treated Paper Manufacturing (322220)
- SIC
- Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Colored, Art & Premium Paper Manufacturing (IMAMAEAG)
- akta.pro secondary industry
- Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers) (IMAMAEAE)
Keywords
Where Organoid is headquartered
LocationHeadquarters
- HQ city
- Fliess
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Organoid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Natural Surface Product Sales: Primary revenue from selling natural surface materials (Naturoberflächen) as roll goods and samples. Products are sold in standard rolls (Rollenware) typically 1.36m width with minimum order quantities of 1 linear meter. Sample sales for customer evaluation. The company sells directly to architects, interior designers, painters, carpenters, and end consumers through their e-commerce platform.
- Project-Based B2B Sales: Custom project sales to architects, interior designers, and contractors for specific interior design projects. Includes specification support, custom color matching, and technical consultation for large-scale applications in hospitality, retail, and residential projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roll Goods (Meterware) - Standard Orders |
| Unit Pricing | Pay-as-you-go | Samples (Muster) |
| Other | Multi-year contract | B2B Project Orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Organoid product offering
Product offeringCore offering
ORGANOID GmbH manufactures and sells natural surface materials (Naturoberflächen) made from real botanical elements — hop flowers, cornflowers, rose petals, moss, herbs, alpine grasses, and hay — applied to flexible carrier substrates such as breathable flax fleece, PVC-free adhesive film, and gold paper. The surfaces are sold as roll goods and samples to architects, interior designers, carpenters, painters, and end consumers for wall, ceiling, furniture, and decorative interior applications, with custom project manufacturing and acoustic solutions also offered.
Product overview
ORGANOID is a manufacturer of innovative natural surfaces (Naturoberflächen) for architecture and interior design. The core product is ORGANOID Natural Surfaces — multisensual surface materials made from real botanical elements (hop flowers, cornflowers, rose petals, moss, herbs, grasses, alpine hay, olive leaves, and other natural materials) applied to flexible carrier substrates. The product portfolio is organized around three main carrier material lines: Flachsvlies (breathable flax fleece, PVC-free, OEKO-TEX 100 certified, water-jet-reinforced mixed fabric of 65% flax and 35% viscose), Klebefolie (PVC-free industrial self-adhesive film for direct application on walls, wood, glass, and metal), and Goldpapier (gold paper backing for luxurious designs). Products are available in standard variants (Premium) and light/lightweight variants for large-scale applications. The offering also includes ORGANOID Natural Acoustics / ORGANOID Infinity (acoustic solutions using natural materials), ORGANOID Flexi (products designed for furniture press processing), and ORGANOID Sonderanfertigungen (custom/special made-to-order surfaces). ORGANOID surfaces are available in the pCon.planner design software. The company provides an EPD (Environmental Product Declaration) service for sustainable construction project documentation. Products are manufactured in Tirol, Austria, with regional raw materials and short transport routes.
Differentiator
Problem solved
Functional benefit
Products and services
- ORGANOID Naturoberflächen (Natural Surfaces)
Quantifiable outcome
- Products meet fire safety classification B-s1,d0 according to EN ISO 13501-01
- +2 more outcomes
Companies that use Organoid
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Organoid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Organoid partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- pCon.plannercoreORGANOID products are integrated into the pCon.planner catalog, allowing architects and interior designers to discover and specify ORGANOID natural surfaces directly within their design software workflow. This integration supports professional specification processes for B2B project sales.
- MollieminorMollie B.V. provides payment processing services for credit card transactions in the ORGANOID online shop. ORGANOID does not store complete credit card data; all payment processing occurs through Mollie's secure platform.
- PayPalminorPayPal (Europe) S.à r.l. et Cie, S.C.A. provides payment processing services for the ORGANOID online shop, enabling customers to pay via PayPal in addition to credit card payments.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Organoid competitors and assessment
Company assessmentDirect peers
- Vescom: Dutch manufacturer of wallcoverings, vinyl, and upholstery products specifically designed for the contract/hospitality market with strong sustainability credentials. Comparable to ORGANOID in wallcoverings manufacturing for commercial interiors and emphasis on environmental certifications.
- Muraspec: UK-based manufacturer of commercial wallcoverings serving hospitality, healthcare, retail, and marine sectors with both printed and textured product portfolios. Comparable to ORGANOID in wallcoverings manufacturing for commercial interiors, though broader and more standardized in product range.
- Omexco: Belgian manufacturer of natural wallcoverings with a strong focus on natural fibers, silk, and textured materials for the high-end interior design market. Directly comparable to ORGANOID in material philosophy (natural textures) and target customer (architects, interior designers, premium residential and hospitality).
- Marburg Wallcoverings: German designer wallcovering manufacturer with deep heritage producing premium textured and designer wallcoverings for international residential and contract markets. Comparable to ORGANOID as a German-speaking specialty manufacturer in premium wallcoverings with strong A&D distribution.
- Cole & Son: British heritage wallpaper manufacturer producing designer wallcoverings for residential and high-end commercial interiors with both archival and contemporary collections. Comparable to ORGANOID in premium designer wallcoverings category and A&D specification channel, though uses printed designs rather than embedded botanicals.
- Fromental: UK-based maker of hand-crafted, luxury natural wallcoverings using silk, natural fibers, and bespoke materials for high-end residential, hospitality, and commercial interiors. Directly comparable to ORGANOID in premium positioning, natural material aesthetic, and biophilic design philosophy for designer-led specification projects.
- Phillip Jeffries: US-based manufacturer of natural wallcoverings including grasscloth, sisal, silk, and other natural material coverings distributed to architects and interior designers globally. Closely comparable to ORGANOID in natural-material wallcovering category with strong specification channel focus.
- Elitis: French luxury wallcovering and textile brand offering natural textures, exotic materials, and designer collections for high-end residential and hospitality interiors. Direct competitor in premium natural wallcoverings serving the same A&D specification channel as ORGANOID.
- Arte International: Belgian/Dutch premium wallcovering manufacturer producing designer wallcoverings for residential and contract/hospitality markets including natural and textured materials. Directly comparable in premium wallcoverings category with similar A&D distribution model and international project references.
Emerging players
- Dekodur: German manufacturer of decorative laminates including surfaces with real material inclusions (stone, wood, metal) for furniture and interior applications. Highly comparable to ORGANOID in approach of embedding real materials into surface substrates for premium furniture and interior uses, though focused on laminates rather than wallpaper.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Organoid social profiles
Digital presenceOrganoid compliance and trust
Trust signalCompliance16 records
Organoid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Organoid leadership team
Management profileNumber of profiles
Organoid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Organoid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Organoid
What does Organoid do?
ORGANOID GmbH manufactures and sells natural surface materials (Naturoberflächen) made from real botanical elements — hop flowers, cornflowers, rose petals, moss, herbs, alpine grasses, and hay — applied to flexible carrier substrates such as breathable flax fleece, PVC-free adhesive film, and gold paper. The surfaces are sold as roll goods and samples to architects, interior designers, carpenters, painters, and end consumers for wall, ceiling, furniture, and decorative interior applications, with custom project manufacturing and acoustic solutions also offered.
Is Organoid a public or private company?
Organoid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Organoid founded?
Organoid was founded in 2012. It employs 11 to 50 people.
Where is Organoid based?
Organoid is headquartered in Fliess, Austria, in the Europe region.
How does Organoid make money?
Two revenue lines are on record. Natural Surface Product Sales are the primary driver. The others are project-Based B2B Sales.
Who are Organoid's main competitors?
Direct peers on record are Vescom, Muraspec, Omexco, Marburg Wallcoverings, Cole & Son, Fromental, Phillip Jeffries, Elitis and Arte International. Dekodur is listed as an emerging player.
Does Organoid have an API?
No public API is recorded for Organoid.
What industry is Organoid in?
Organoid's product category is Natural Surface Materials for Interior Architecture. Its primary akta.pro industry code is IMAMAEAG, Colored, Art & Premium Paper Manufacturing, with a secondary code of IMAMAEAE, Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers). Its NAICS code is 322220 and its SIC code is 2670.