imovo
imovo is a private Düsseldorf-based real estate agency founded in 2016, providing rental, sales, and project development services to landlords, buyers, tenants, and developers in the German market with a small team of 11–50 employees.
- Company typePrivate
- Founded2016
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What imovo does
imovo is a private, for-profit real estate agency headquartered in Düsseldorf, Germany, founded in 2016 with a headcount band of 11–50 employees. The firm provides rental, sales, and project development services, positioning itself as a multi-line brokerage serving landlords, buyers, tenants, and property developers in the Düsseldorf market. Leadership includes Matthew Behrendt as Director / Authorized Officer heading the owner service function, indicating an organizational emphasis on owner- and landlord-side relationship management.
There is no public information in the available sources describing imovo's product or technology stack. The domain imovo.de is registered and the company maintains an active web presence, but no pricing models, productized offerings, technology platforms, integrations, or app properties are disclosed. No information is available on revenue model mechanics beyond the standard commission-based economics typical of brokerage service providers in Germany.
The available data does not document any funding history, investor base, M&A activity, partnerships, certifications, patents, or AI capabilities. The principal client-facing evidence is the name "owner service" in the director's title, which suggests a stated service focus on property owners as a customer cohort. Beyond this, the firm's competitive positioning, market share, geographic reach beyond Düsseldorf, and customer concentration cannot be substantiated from the supplied sources, which should be a key diligence flag for any prospective investor.
imovo firmographics
Firmographics- Name
- imovo
- Website
- https://imovo.de
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- imovo is a private Düsseldorf-based real estate agency founded in 2016, providing rental, sales, and project development services to landlords, buyers, tenants, and developers in the German market with a small team of 11–50 employees.
- Ownership category
- akta.pro rank
imovo industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
- akta.pro secondary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
Keywords
Where imovo is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Markets served
imovo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
imovo product offering
Product offeringCore offering
imovo is a Düsseldorf-based real estate agency that provides rental, sales, and project development services. The firm brokers residential property transactions, supports landlords and tenants with rental contracts, and engages in property development projects for clients in the German market.
Product overview
No product or service information available for imovo. The source data consists of a domain auction page (nicsell.com) for the domain imovo.de, which contains no information about the company's offerings, products, or services.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Rental Services Brokerage of residential rental properties, supporting landlords with tenant placement and tenants with property search in Düsseldorf, Germany.
- Property Sales Services Brokerage of residential property sales, supporting sellers and buyers through property transactions in the Düsseldorf market.
- Project Development Services Real estate project development services, supporting clients through new-build or refurbishment property projects in Germany.
Companies that use imovo
Customer profileIdeal customer profiles1 record
imovo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
imovo partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
imovo competitors and assessment
Company assessmentDirect peers
- Engel & Völkers: Hamburg-headquartered German real estate agency providing residential and commercial sales, rental, and project marketing services through a global franchise network; directly comparable to imovo's brokerage and advisory model at far larger scale.
- RE/MAX Germany: German arm of the global RE/MAX franchise network providing residential sales, rental, and commercial real estate services; comparable to imovo in service mix and target customer (owners and tenants).
- Von Poll Immobilien: Frankfurt-based German real estate agency offering sales, rental, and valuation services for premium residential and commercial properties; a like-for-like competitor to imovo in the brokerage category with national coverage.
- Century 21 Germany: Franchise-based German real estate brokerage handling residential and commercial sales, rentals, and project marketing; competes in the same brokerage category as imovo.
Broad incumbents
- Immoscout24: Germany's largest property marketplace and portal owner, also offering agent-matching and ancillary services; an incumbent platform whose agent-lead-generation funnel competes for the same seller and landlord clients imovo serves.
- Immowelt: Major German real estate portal with brokerage-matching and valuation services; comparable as a broad incumbent facilitating the same rental and sales transactions imovo brokers.
Regional players
- Postbank Immobilien: German real estate brokerage owned by Deutsche Bank's Postbank subsidiary, focusing on residential sales and rentals with strong regional footprints; comparable brokerage competitor operating within Germany.
- Kensington Finest Properties: European boutique real estate brokerage with German operations covering luxury residential sales and rentals; comparable to imovo as a service-overlap brokerage in select German cities.
Emerging players
- McMakler: Berlin-headquartered digital-first German real estate broker offering sales and rental brokerage with proprietary technology; comparable to imovo as a residential brokerage but differentiated by digital-only GTM.
- Homeday: German online real estate agent providing sales brokerage with a tech-enabled flat-fee model; competes with traditional agencies like imovo for residential seller mandates.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
imovo social profiles
Digital presenceimovo financial estimates
Financial estimateRevenue estimate
Valuation estimate
imovo leadership team
Management profileNumber of profiles
Profiles1 record
imovo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
imovo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about imovo
What does imovo do?
imovo is a Düsseldorf-based real estate agency that provides rental, sales, and project development services. The firm brokers residential property transactions, supports landlords and tenants with rental contracts, and engages in property development projects for clients in the German market.
When was imovo founded?
imovo was founded in 2016. It employs 11 to 50 people.
Where is imovo based?
imovo is headquartered in Düsseldorf, Germany, in the Europe region.
Who are imovo's main competitors?
Direct peers on record are Engel & Völkers, RE/MAX Germany, Von Poll Immobilien and Century 21 Germany. Broad incumbents are Immoscout24 and Immowelt. Regional players are Postbank Immobilien and Kensington Finest Properties. Emerging players are McMakler and Homeday.
Does imovo have an API?
No public API is recorded for imovo.
What industry is imovo in?
imovo's product category is Real Estate Services. Its primary akta.pro industry code is FSAEAJAN, Property Management Advisory & Leasing Administration, with a secondary code of BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation). Its NAICS code is 531210 and its SIC code is 6531.