What Equus Country & Equestrian does

Equus Country & Equestrian (legal entity: Equus International Property Ltd) is a privately held UK specialist estate agency focused exclusively on the sale of country and equestrian properties with one acre or more of land. Founded in the 1990s and headquartered in Tunbridge Wells, Kent, the firm serves individual buyers and sellers of houses, cottages, farms, and country estates with or without equestrian facilities across South East and South West England, including Kent, Surrey, Sussex, Hampshire, Dorset, Wiltshire, Somerset, Devon, and Cornwall. The company self-describes as the recognised market leader in its niche and claims credit for establishing equestrian property as a distinct UK property category.

The core product is a commission-based brokerage service (No Sale - No Fee), supplemented by free in-person and instant online valuations, professional photography including drone-assisted imagery, brochures, floor plans, and EPCs. Distribution is multi-channel: listings are placed on Rightmove, Zoopla, Prime Location, OnTheMarket, and UK Land & Farms, with additional advertising in Horse & Hound and other specialist publications. The technology base is a standard property search website with no proprietary platforms, APIs, or AI capabilities disclosed; value accrues from domain specialism and a claimed unmatched buyer database.

The business model is transaction-fee only. Equus augments brokerage with an ecosystem of referral services for equestrian-experienced surveyors, architects, planning consultants, independent mortgage brokers, and solicitors, plus a free Development Appraisal Service, a Confidential Marketing Service for high-profile clients, and a Development Sites sub-brand for planning-led opportunities. A Licensed Associate Programme extends the brand into additional UK regions via agent licensing. The firm is a member of The Property Ombudsman (TPO) and the Royal Institution of Chartered Surveyors (RICS), and operates with 1-10 employees and no disclosed external funding.

Name

Equus Country & Equestrian

Legal name

Equus International Property Ltd

Website

https://equusproperty.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Equus Country & Equestrian is a UK specialist estate agency brokering the sale of country and equestrian properties with one acre or more across South East and South West England, serving individual buyers and sellers on a commission-only basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Hildenborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based revenue model with 'No Sale – No Fee' terms. The company charges commission on successful property sales and describes their fees as 'very competitive'. Properties typically involve high-value country houses, farms, and estates with land.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Equus Country & Equestrian is a specialist UK estate agency that sells country and equestrian properties with land (1 acre or more) across the South East and South West of England. The agency provides bespoke marketing (drone-assisted photography, brochures, floor plans, EPCs), valuations, and referral services (surveyors, architects, planning consultants, mortgage brokers, solicitors) to support rural property transactions from listing through completion.

Product overview

Equus Country & Equestrian operates as a specialized estate agency offering a unified platform for buying and selling country and equestrian properties with land. The core offering is the Property Sales Services, complemented by Valuation Services and an online Property Listings Database accessible via the company's website. Additional value-added services include Surveyors & Architects Referral, Planning Consultants Service, Independent Mortgage Advice Referral, and Solicitors Referral, all designed to support clients through the unique complexities of rural property transactions. The company also offers specialized modules including Development Appraisal Service for properties with planning potential, a Confidential Marketing Service for high-profile sellers, and a Licenced Associate Programme for industry professionals. Development Sites are marketed as a separate sub-brand for properties with development opportunities. The platform distributes listings to major property portals including Rightmove, Zoopla, and OnTheMarket, with advertising extended to specialist publications like Horse & Hound and UK Land & Farms.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services
• Valuation Services

Quantifiable outcome

• Market leader position in country and equestrian property sector

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• RightmovecoreChannel Partner/ Reseller/ DistributorRightmove is the UK's largest property portal with over 800,000 properties for sale. Equus lists properties on Rightmove as part of their core marketing strategy.
• ZooplacoreChannel Partner/ Reseller/ DistributorZoopla.co.uk is described as the UK's most comprehensive property website. Equus uses Zoopla as a primary listing channel.
• Prime LocationcoreChannel Partner/ Reseller/ DistributorPrimeLocation.com is one of the UK's leading property websites focused on the middle and upper tiers of the market.
• UK Land & FarmscoreChannel Partner/ Reseller/ DistributorUK Land and Farms is a dedicated website for agricultural and rural properties with land for sale, rent and auction.
• Horse & HoundcoreChannel Partner/ Reseller/ DistributorBritain's equestrian bible and the UK's only weekly horse magazine, offering comprehensive news, events coverage and in-depth reports.
• The Property Ombudsman (TPO)coreOthersTPO provides fair and reasonable resolutions to disputes between members of the public and estate agents who are members of the TPO Scheme. Equus is governed by the Property Ombudsman.
• Royal Institution of Chartered Surveyors (RICS)coreOthersRICS is the world's leading professional body for qualifications and standards in land, property and construction. Their status is described as the recognised mark of property professionalism.
• The British Horse SocietyminorStrategic or Co-development PartnerThe British Horse Society provides welfare services to horses and advice for owners, campaigns for equestrian issues, and offers the world's leading equestrian qualifications and approvals system.
• On The MarketcoreChannel Partner/ Reseller/ DistributorProperty portal listing partner referenced in the website footer and marketing materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fine & Country: UK and international luxury property network offering country houses, equestrian estates and rural properties. Comparable premium positioning and franchise or associate model for geographic expansion.
• Carter Jonas: UK-wide property consultancy with a dedicated rural and equestrian property team. Comparable specialist focus on farms, estates and country houses, with overlapping coverage in southern England.
• Strutt & Parker: Specialist UK rural and equestrian property agent (now part of BNP Paribas Real Estate) offering country houses, farms, estates, and land across southern England. Closest direct comparator to Equus's country and equestrian niche.
• Hamptons International: UK estate agent with strong coverage of country homes and equestrian properties across southern England. Directly competes for the same vendor and buyer pool in SE and SW counties that Equus serves.
• Bidwells: UK property firm with a rural and estates division focused on farms, country houses and equestrian properties. Comparable specialist rural agent, although with stronger concentration in East Anglia than Equus.
• Humberts: Heritage UK estate agency historically focused on country houses and rural property across southern England. Comparable on specialist country property sales, although now operating within a broader premium residential mix.
• Rural Scene: UK specialist rural and equestrian property agent focused on smallholdings, farms and equestrian homes. Closely comparable niche focus though with a national rather than regional coverage footprint.

Broad incumbents

• Chestertons: London-headquartered UK estate agency with country and rural property coverage following its Humberts integration. Comparable on rural and equestrian sales but operates a broader London-centric residential network.
• Savills: Global real estate agency with a substantial UK rural, estate and farms desk covering country houses, farmland and equestrian properties. Comparable on rural transactions but operates as a broad incumbent across multiple asset classes and geographies.
• Knight Frank: International property consultancy with a dedicated country houses and rural property division in the UK. Comparable on prime country property sales but operates as a global incumbent with broader service lines including commercial and residential.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EquusProperty
• Facebookfacebook.com/equusproperty
• LinkedInlinkedin.com/company/equus-international-property-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equus Country & Equestrian