Racing

What Racing does

Racing is a private, for-profit horseracing club headquartered in Adelaide, Australia, that promotes and supports the horseracing industry. Founded in 1996 and operating under the website theracessa.com.au, the organization has maintained a continuous presence of 28+ years in the South Australian racing ecosystem. Its operational scope covers racing industry promotion and support, typically encompassing member engagement, race-day activities, and industry advocacy functions characteristic of an Australian racing club.

The company's business model is not disclosed in the available source material. There is no information on membership structures, sponsorship arrangements, event revenue, wagering-related income, or other monetization mechanisms. No products, services, technology stack, pricing, partnerships, or distribution channels are documented, and no management team is named. The organization operates with a headcount in the 11-50 range, consistent with a small-to-mid-sized industry body rather than a large commercial wagering or media enterprise.

The competitive and strategic context of Racing is also largely undetermined from the input. There are no recorded funding rounds, M&A activity, leadership changes, regulatory actions, certifications, patents, or product launches. Customer, partner, and geographic information is absent beyond the Adelaide, Australia headquarters and the single racing domain. As a result, any investment-grade assessment must rely primarily on the disclosed firmographic identity — a small, privately held Australian horseracing club founded in the mid-1990s — rather than on operational or financial indicators.

Name

Racing

Website

https://theracessa.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Racing is a privately held horseracing club based in Adelaide, Australia, founded in 1996, that promotes and supports the South Australian racing industry through club-based activities.

Ownership category

akta.pro rank

Product category

Horse Racing Services

NAICS

Racetracks (711212), Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Racing Associations, Governance & Integrity Services (MPAEADAL)

akta.pro secondary industries

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM), Racetrack & Race Meeting Operations (MPAEADAA)

Keywords

• Horse racing
• Racing industry
• Racing promotion
• Thoroughbred racing
• Equestrian events

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Racing is a horseracing club that promotes and supports the horse racing industry. Founded in 1996 and headquartered in Adelaide, Australia, the organization operates as an industry body in the thoroughbred racing sector with 11-50 employees, serving the South Australian racing community.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Racing Queensland: The principal racing authority for Queensland, performing the same state-level regulatory, promotional, and race-meeting functions as the subject in a different Australian jurisdiction.
• Racing NSW: The peak racing body for New South Wales, the largest racing jurisdiction in Australia. Comparable in governance, race-day operations, wagering-product oversight, and industry funding, though materially larger in scale than the subject.
• Racing and Wagering Western Australia: The combined racing control and wagering body for Western Australia. A close functional peer operating the same mix of integrity, race-meeting, and wagering-product functions, with the additional wagering operator role.
• Racing Tasmania: The state racing authority for Tasmania. Comparable as a smaller-jurisdiction counterpart with similar governance, race programming, and industry development responsibilities.
• Racing Victoria: The principal horseracing authority for Victoria, with an analogous mandate to govern, promote, and develop racing in its state. Directly comparable as a state-level racing control body operating race meetings, integrity services, and industry funding mechanisms.

Broad incumbents

• The Jockey Club (UK): One of the largest commercial horseracing organizations in the United Kingdom, operating racecourses, hospitality, and events. Comparable as a racing club governing race meetings and on-course experiences, though at significantly larger scale and in a different jurisdiction.
• Racing Australia: The national industry body for thoroughbred racing in Australia, of which state authorities including the subject are members. Comparable as a higher-level governance and policy body that sets national standards in racing integrity, handicapping, and registration.
• British Horseracing Authority: The regulatory and governing body for British horseracing, with responsibility for integrity, rules, and industry strategy. Comparable in role and mandate to the subject as a national/principal racing authority, though operating at a much larger jurisdictional scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/RacingSA
• Facebookfacebook.com/RacingSouthAustralia
• LinkedInlinkedin.com/company/racing-south-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racing