What St Pete Brewing Company does

St Pete Brewing Company is a privately held craft microbrewery operating from a single location at 544 1st Avenue North in downtown St. Petersburg, Florida. Founded around 2010, the company brews and serves a rotating portfolio of craft beers — including stouts, IPAs, sours, lagers, fruited variants, and award-winning McCracken Scottish Ale (2019 Best Florida Beer Competition Silver Medal) — on traditional small-batch and barrel systems. The business is owned and operated by four principals: Head Brewer/Owner Jon McCracken (American Brewers Guild graduate), President & CEO Tom Williams, Managing Member Michele Conklin Williams, and Owner/Brew Therapist Aida Rivera.

The company operates a direct-to-consumer model centered on its on-site taproom, open 12pm to 12am daily, with Happy Hour pricing Monday through Thursday. Revenue streams include on-premise beer sales, a full-service in-house kitchen added in March 2025, packaged six-pack beer sales, on-site merchandise (shirts, glassware, hats, hoodies), and rental of The Nest, an attached private event space used for birthdays, corporate meetings, wedding receptions, and watch parties. The brewery runs a community programming calendar (trivia, beer yoga, Running for Brews, comedy nights) and has partnerships including Brewing Funds the Cure with the National Pediatric Cancer Foundation and a collaboration Pilsner with Grand Central Brewhouse.

The company has no external institutional investment, no wholesale distribution network, no proprietary technology, and no digital product surface. Marketing is conducted primarily through organic social channels (Facebook, Instagram, Twitter/X) and a website newsletter signup, supplemented by community-driven event promotion. Operating geographies are limited to the United States (Southeast focus).

Name

St Pete Brewing Company

Website

https://stpetebrewingcompany.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

St Pete Brewing Company is a privately held craft microbrewery in downtown St. Petersburg, Florida, operating a single taproom that sells on-site brewed beer, a full kitchen, packaged six-packs, merchandise, and private events at its attached The Nest venue to local craft beer enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-site taproom and tasting room beer sales: Direct retail sales of brewed craft beers to consumers visiting the brewery and tasting room. Primary revenue stream for the microbrewery.
2. Food service: Full-service in-house kitchen added March 2025, serving food paired with beers. Juicy burgers, crispy wings, stacked sandwiches, fresh salads, hummus trio.
3. Packaged beer sales: Sale of six-packs of packaged beer (e.g., Orange Wheat) for off-premise consumption.
4. Merchandise sales: Sale of brewery merchandise including shirts, tanks, glassware, hats, hoodies, and fishing shirts.
5. Event space rental and private bookings: Rental of The Nest event space for private events including birthday parties, corporate meetings, game day watch parties, wedding receptions, baby showers, and networking events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

St. Pete Brewing Company is a craft microbrewery that produces and sells small-batch, traditionally brewed beers through its on-site taproom in downtown St. Petersburg, Florida. In addition to rotating draft and packaged beer, the brewery operates a full-service in-house kitchen, an attached private event venue called The Nest, branded merchandise, and a calendar of community events such as trivia, beer yoga, and run clubs.

Differentiator

Problem solved

Functional benefit

Brands

• The Nest: Attached event space available for private parties including birthdays, corporate meetings, game day watch parties, wedding receptions, and baby showers.

Products and services

• Craft Beer (flagships and rotating lineup)

Quantifiable outcome

• Silver Medal in 2019 Best Florida Beer Competition for McCracken Scottish Ale

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• National Pediatric Cancer Foundation (NPCF)minorOthers · 1 January 2023Charitable partnership through Brewing Funds the Cure program. For every McCracken Scottish Ale sold during January 2023, $1 was donated to NPCF to support pediatric cancer research. Custom NPCF tap handle featured on McCracken Scottish Ale.
• Grand Central BrewhouseminorStrategic or Co-development Partner · 23 November 2022Collaborative brewing partnership. Jon McCracken teamed up with Zach and Eric from Grand Central Brewhouse to brew a collaborative single-hopped Pilsner showcasing Nelson Sauvin Hops, released November 2022. Additional collaboration on Grand Central Brewhouse/St Pete Brewing Collab beers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xtwitter.com/stpetebrewingco
• Facebookfacebook.com/stpetebrewingcompany
• Instagraminstagram.com/stpetebrewingco
• LinkedInlinkedin.com/company/st-pete-brewing-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Pete Brewing Company