Roderotas
Roderotas is a Goiânia-headquartered Brazilian intercity bus operator founded circa 1967, selling passenger tickets across routes such as Goiânia–Brasília–São Paulo via a ClickBus-built website, mobile apps, and WhatsApp support, with cargo and rental adjacencies.
- Company typePrivate
- Founded1967
- HeadquartersGoiânia, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Roderotas does
Roderotas is a Brazilian intercity bus passenger transport company headquartered in Goiânia, operating routes that connect cities including Goiânia, Caldas Novas, Brasília, São Paulo, and Cuiabá. The company was founded circa 1967 and has operated continuously for over 50 years under the Roderotas brand, positioning itself as a long-tenured regional/national carrier.
The company runs a direct-to-consumer ticket distribution platform comprising a website built in partnership with ClickBus, native iOS and Android mobile applications, WhatsApp-based customer service, and traditional agency channels. Beyond passenger transport, Roderotas operates adjacent subsidiaries — Estrela Encomendas for cargo and parcel services and Aguiar Locação for vehicle rental — extending its commercial footprint beyond ticket sales.
The core revenue model is the sale of intercity bus tickets to individual travelers, supplemented by cargo services through Estrela Encomendas and vehicle rental revenue through Aguiar Locação. No enterprise or B2B anchor contracts are disclosed, and the customer base is characterized by dispersed retail demand rather than concentrated accounts.
Roderotas firmographics
Firmographics- Name
- Roderotas
- Legal name
- RodeRotas
- Website
- https://www.roderotas.com.br
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Roderotas is a Goiânia-headquartered Brazilian intercity bus operator founded circa 1967, selling passenger tickets across routes such as Goiânia–Brasília–São Paulo via a ClickBus-built website, mobile apps, and WhatsApp support, with cargo and rental adjacencies.
- Ownership category
- akta.pro rank
Roderotas industry classification
Industry- Product category
- Intercity Bus Passenger Transportation
- NAICS
- Interurban and Rural Bus Transportation (48521)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)
- akta.pro primary industry
- Intercity Bus Ticketing, Distribution & Reservation Platforms (TLAFAFAI)
- akta.pro secondary industries
- Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms) (THAIADAH), Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)
Keywords
Where Roderotas is headquartered
LocationHeadquarters
- HQ city
- Goiânia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Roderotas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Bus Ticket Sales: Primary revenue stream from selling bus tickets for inter-city and semi-urban routes across Brazil. Tickets are nominal and non-transferable per ANTT resolution 6033/2023.
- Cargo/Shipping Services (Encomendas): Package and cargo shipping services offered through bus vehicles, operated in partnership with Estrela Encomendas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Route-based pricing starting from R$ 774.04 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Roderotas product offering
Product offeringCore offering
Roderotas sells intercity and semi-urban bus passenger transportation services across Brazil through a digital ticketing platform accessible via website and mobile apps. Core operations include route-based bus ticketing with female-only seating and sanitized buses, complemented by ancillary cargo/package shipping (Encomendas) and complimentary ticket issuance (Gratuidades) services.
Product overview
RodeRotas operates as a digital bus travel platform with over 50 years of experience, comprising a web-based ticket booking platform, a mobile application for iOS and Android, a package delivery service (Encomendas), and a complimentary ticket service (Gratuidades). The core offering is the digital ticket purchasing system that connects passengers to bus routes across Brazil, while the mobile app provides on-the-go booking functionality, and ancillary services include freight delivery and free ticket programs.
Differentiator
Problem solved
Functional benefit
Products and services
- RodeRotas Bus Ticket Booking Platform Digital web-based platform for booking and purchasing intercity and semi-urban bus tickets across Brazil, offering route search, scheduling, ticket sales, female-only seat selection, and fully sanitized buses for individual travelers.
- RodeRotas Mobile Application (iOS/Android) Mobile application for iOS and Android enabling travelers to search bus routes, purchase tickets, and access promotional discounts such as the ROTAS5 coupon for 5% off, available on Google Play and Apple App Store.
- Encomendas (Package and Cargo Delivery Service) Package and freight delivery service operated through Roderotas' bus network in partnership with Estrela Encomendas, enabling cargo transport between cities served by Roderotas routes.
- Gratuidades (Complimentary Ticket Service) Complimentary ticket issuance service for eligible passengers in compliance with Brazilian transportation regulations, accessible via WhatsApp contact for free ticket requests.
Companies that use Roderotas
Customer profileSegments3 records
Ideal customer profiles2 records
Roderotas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roderotas partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ClickBuscoreClickBus developed the Roderotas website platform. The footer credits 'RodeRotas®, desenvolvido por ClickBus', indicating ClickBus as the technology partner responsible for the company's online booking infrastructure.
- Estrela EncomendasminorReferenced as the partner for cargo and package shipping services (encomendas). The website features an advertisement linking to Estrela Encomendas, suggesting a co-marketing or operational partnership for bus cargo services.
- Aguiar LocaçãominorAguiar Locação logo is displayed on the website header alongside Roderotas, suggesting a partnership or affiliation for bus ticket sales and passenger transport services.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Roderotas competitors and assessment
Company assessmentDirect peers
- ClickBus: ClickBus is Brazil's largest intercity bus ticket aggregator and marketplace, selling tickets across hundreds of carriers. It is both Roderotas' direct peer in bus ticketing distribution and the technology partner that built Roderotas' website, making it the most directly comparable operator in the same category.
- DeOnibus: DeOnibus is a Brazilian intercity bus ticket search and comparison platform aggregating multiple carriers. It directly competes with Roderotas for online bus ticket bookings and is one of the principal OTAs in the same addressable market.
- BusBud: BusBud is an intercity bus ticketing platform operating across the Americas. It competes for online bus ticket demand in Brazil and Latin America, addressing the same use case as Roderotas' digital channels with an aggregator model.
- Viação Garcia: Viação Garcia is a long-established Brazilian intercity bus operator with routes in southern and southeastern Brazil. It is a direct scheduled-bus-service competitor to Roderotas with a similar legacy operating model and customer base.
- Eucatur: Eucatur is a Brazilian intercity bus carrier operating scheduled services across multiple regions. It competes head-to-head with Roderotas on intercity routes and has a comparable fleet-and-route operator model.
- Real Expresso: Real Expresso is a Brazilian intercity bus operator serving routes connecting the Center-West and North regions — overlapping directly with Roderotas' Goiania-based network and serving the same long-distance passenger segment.
Broad incumbents
- FlixBus: FlixBus is a global intercity bus operator with operations in Brazil. It competes with Roderotas on major intercity corridors and represents a larger, well-capitalized incumbent with a tech-driven brand.
Others
- Azul Linhas Aéreas: Azul is a major Brazilian low-cost airline offering intercity domestic flights. It is not a bus operator but is a key modal substitute on Roderotas' long-distance corridors, materially influencing demand for intercity bus travel.
- GOL Linhas Aéreas: GOL is one of Brazil's largest airlines and a low-cost competitor on domestic trunk routes. It represents the most significant modal-substitution threat to Roderotas' passenger volumes on long-distance corridors.
- Estrela Encomendas: Estrela Encomendas is Roderotas' subsidiary/partner for bus-based cargo and package delivery. It is comparable as a same-network parcel/cargo service operator and helps benchmark the add-on logistics extension of Roderotas' business.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Roderotas social profiles
Digital presenceRoderotas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roderotas leadership team
Management profileNumber of profiles
Roderotas subsidiaries and ownership
Company hierarchySubsidiaries2 records
Roderotas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roderotas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roderotas
What does Roderotas do?
Roderotas sells intercity and semi-urban bus passenger transportation services across Brazil through a digital ticketing platform accessible via website and mobile apps. Core operations include route-based bus ticketing with female-only seating and sanitized buses, complemented by ancillary cargo/package shipping (Encomendas) and complimentary ticket issuance (Gratuidades) services.
Is Roderotas a public or private company?
Roderotas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roderotas founded?
Roderotas was founded in 1967. It employs 1,001 to 5,000 people.
Where is Roderotas based?
Roderotas is headquartered in Goiânia, Brazil, in the Latin America region.
How does Roderotas make money?
Two revenue lines are on record. Bus Ticket Sales are the primary driver. The others are cargo/Shipping Services (Encomendas).
Who are Roderotas's main competitors?
Direct peers on record are ClickBus, DeOnibus, BusBud, Viação Garcia, Eucatur and Real Expresso. FlixBus is listed as a broad incumbent. Others are Azul Linhas Aéreas, GOL Linhas Aéreas and Estrela Encomendas.
Does Roderotas have an API?
No public API is recorded for Roderotas.
What industry is Roderotas in?
Roderotas's product category is Intercity Bus Passenger Transportation. Its primary akta.pro industry code is TLAFAFAI, Intercity Bus Ticketing, Distribution & Reservation Platforms, with a secondary code of THAIADAH, Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms). Its NAICS code is 48521 and its SIC code is 4100.