Mockberg

Name

Mockberg

Legal name

Mockberg

Website

https://mockberg.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Women's Fashion Jewelry & Watches

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

Keywords

• Handmade women's watches
• Waterproof gold jewelry
• Stainless steel PVD plating
• Scandinavian fashion accessories
• Direct-to-consumer jewelry

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales - Watches and Jewelry: Mockberg generates revenue through one-time product sales of handcrafted watches and jewelry. The product range includes watches (with leather, mesh, and metal straps), earrings, necklaces, bracelets, and rings in gold and silver finishes. The brand targets the premium fashion accessory market with timeless designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mockberg designs, manufactures, and sells handmade women's watches and waterproof jewelry (earrings, necklaces, bracelets, and rings) made from stainless steel with 18K and 14K gold PVD plating, supported by a lifetime color guarantee. Products are sold direct-to-consumer through the mockberg.com e-commerce platform and flagship retail stores at NK in Stockholm and Gothenburg. Additional offerings include gift cards, gift wrapping, gift sets, and in-store consultation services for engagement rings and custom ring design.

Differentiator

Problem solved

Functional benefit

Products and services

• Watches (Klockor) Handmade, timeless women's watches available in gold (14K/18K PVD coating), silver (stainless steel), and bicolor finishes, with leather, mesh, and metal strap options and round, oval, square, and rectangular dial shapes.
• Waterproof Jewelry Collection Waterproof jewelry collection made from stainless steel with 18K and 14K gold PVD plating, covering earrings, necklaces, bracelets, and rings with a lifetime color guarantee.
• Earrings (Örhängen) Earring collection including hoops, drops, pearl earrings, studs, and statement earrings in gold and silver finishes.
• Necklaces (Halsband) Necklace collection including thin necklaces, pendant necklaces, pearl necklaces, statement necklaces, and letter necklaces.
• Bracelets (Armband) Bracelet collection including chain bracelets, cuff bracelets, bangles, pearl bracelets, thin bracelets, and tennis bracelets in gold and silver finishes.
• Rings (Ringar) Ring collection in silver and gold colors, including thin rings and statement rings.
• Timeless Watch Bestseller watch with 14K gold PVD plating on stainless steel, available in gold and silver color options.
• Classic Watch 25mm Compact 25mm watch available in bicolor, gold, and silver finishes.
• Eternal Watch Drop Collection Part of the Eternal Watch Drop collection featuring premium timepiece designs.
• Timeless Darling Combo Gift set combining Timeless watch with Darling bracelet (priced at 2,299 SEK, discounted from 2,498 SEK).
• Gift Sets (Gåvoset) Pre-packaged gift box combinations.
• Mockberg Gift Card (Presentkort) Digital gift card available for purchase for use on Mockberg products.
• Gift Wrapping (Presentinslagning) Gift wrapping service add-on for orders.
• Flagship Store Consultation at NK In-store consultation services at NK (Nordiska Kompaniet) Stockholm and Gothenburg for engagement ring selection or custom ring design in gold and diamond, plus free watch band adjustment when booked in advance (otherwise 100 SEK fee).

Quantifiable outcome

• 4.7/5 customer rating based on 4,813 verified reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Scale indicators2 records

Direct peers

• Daniel Wellington: Swedish-founded D2C watch and jewelry brand targeting style-conscious women and men. Highly comparable to Mockberg in Scandinavian heritage, minimalist design language, multi-country DTC footprint, and a product mix that began with watches and expanded into jewelry.
• Thomas Sabo: German silver and gold-plated jewelry and watch brand. Comparable to Mockberg in plated-metal women's jewelry, watch-and-jewelry crossover, and European omnichannel (own retail + wholesale + e-commerce).
• Bering: Danish watch and jewelry brand known for slim, minimalist designs and durable materials (including ceramic and stainless steel). Directly comparable to Mockberg in Scandinavian design heritage, women's focus, and emphasis on durable everyday materials.
• Cluse: Dutch minimalist fashion watch and jewelry brand for women. Comparable to Mockberg in price tier, women's-focused design, multi-country European DTC distribution, and an expanding jewelry line built around its watch brand.
• Kapten & Son: German-Scandinavian D2C fashion watch and accessory brand. Directly comparable to Mockberg in target customer (style-led women), Scandinavian aesthetic, premium-mid price points, and an e-commerce-first GTM with selective physical retail.
• Olivia Burton: British fashion watch and jewelry brand targeting women with floral and minimalist designs. Comparable to Mockberg in women's fashion-jewelry positioning, gifting-friendly price points, and D2C-led international distribution.
• Mejuri: Canadian D2C fine and demi-fine jewelry brand. Comparable to Mockberg in digitally native women's jewelry positioning, social-first marketing, and lifetime color/quality guarantees, though operating at higher price points and venture scale.

Regional players

• Tribe Tropical: Australian D2C fashion watch brand with Scandinavian-style minimalism. Comparable to Mockberg in minimalist women's watches and DTC social-first marketing, though primarily serving Australia/APAC versus Mockberg's Europe-led footprint.

Broad incumbents

• Pandora: Global Danish jewelry powerhouse with deep presence in gifting and self-purchase. Comparable in Scandinavian heritage, women's gifting focus, and gold/silver plated jewelry, but vastly larger scale and brand.
• Skagen: Established Danish fashion watch brand (part of Fossil Group) with broader portfolio and global retail distribution. Comparable in Scandinavian minimalist positioning and women's watch focus, but operates at much larger scale and broader price points.

Market position

Customer concentration

• YouTubeyoutube.com/@mockbergofficial
• Facebookfacebook.com/Mockberg
• Instagraminstagram.com/mockberg
• TikToktiktok.com/@mockberg
• LinkedInlinkedin.com/company/mockberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mockberg