New Repertory Theatre

What New Repertory Theatre does

New Repertory Theatre is a private, for-profit theatre company headquartered in Watertown, Massachusetts, in the United States. Founded in 1984, the organization operates with a workforce of 11-50 employees and maintains a public-facing web presence at newrep.org. Its stated service mix spans artistic productions, educational programming, community outreach, theatre classes, and advertising services, indicating a multi-revenue-line arts organization that combines stage production with education and community-facing commercial activities rather than a single-line producing entity.

The company's underlying technology footprint, as documented, is limited to a standard corporate website; no APIs, software integrations, AI modalities, proprietary technology platforms, mobile applications, or product launches are disclosed. Operational scope is consistent with a regional professional theatre: physical production infrastructure, a ticketed performance calendar, recurring class offerings, and local outreach initiatives. No information is available regarding venue capacity, season programming, ticketing systems, or donor/funder relationships.

The business model is implicit rather than documented in detail. Revenue streams are described as including theatre production, classes, outreach, and advertising — suggesting a blended mix of ticket sales, tuition/fee-based educational services, grants or contributed revenue for outreach, and media/advertising revenue. No pricing tiers, customer counts, contract structures, or financial figures are disclosed in the input data.

Name

New Repertory Theatre

Legal name

soccergatestore.com (legal entity name not disclosed in source)

Website

https://newrep.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

New Repertory Theatre is a private, for-profit regional theatre founded in 1984 in Watertown, Massachusetts, offering stage productions, educational classes, community outreach, and advertising services to local audiences and arts-education participants.

Ownership category

akta.pro rank

Product category

Live Theater

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

• Live theater performances
• Acting classes
• Theater education programs
• Community outreach theater
• Stage productions

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Betting transaction fees: Revenue generated from betting activities - platform takes a commission/juice (ค่าน้ำ) on each wager placed. Odds determine payout calculation based on betting outcomes.
2. Usage-based betting services: Users pay per bet placed; platform earns from the spread between odds offered and actual game outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

New Repertory Theatre produces and presents live theatrical performances for public audiences, offers theatre and acting classes for students/learners, and delivers educational and community outreach programs. It also provides theatre-related advertising services as part of its operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Live theatrical performances

Quantifiable outcome

• Real-time odds updates for in-play/live betting
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Direct peers

• SpeakEasy Stage Company: Boston-based intimate regional theater producing contemporary plays and musicals; comparable in venue size, season structure, and Boston-metro subscriber model.
• Merrimack Repertory Theatre: Lowell, MA-based professional regional repertory theater producing a mainstage season; comparable as a New England regional repertory company of similar scale and mission.
• Actors' Shakespeare Project: Cambridge, MA-based professional theater producing classical and contemporary works in intimate settings; comparable in scale and Boston-metro reach, focused on a repertory-style season.
• Lyric Stage Company of Boston: Small-to-mid Boston-based regional theater producing a multi-show season of plays and musicals; closely comparable in scale, programming mix, and audience to New Repertory Theatre.
• Wheelock Family Theatre: Boston-based community/educational theater affiliated with Boston University, producing family-oriented productions and classes; comparable given New Rep's explicit educational and outreach programming.

Regional players

• Portland Stage Company: Long-running professional regional theater in Portland, Maine producing a mainstage season; comparable as a New England repertory company with similar programming model, though serving a different geography.
• Barrington Stage Company: Pittsfield, MA-based professional regional theater producing musicals and plays; comparable as a New England repertory company with a similar mix of new works and classics.
• Shakespeare & Company: Lenox, MA-based professional theater producing Shakespeare and contemporary work alongside education programs; comparable as a New England repertory company with a strong education/outreach component, matching New Rep's diversified services.

Broad incumbents

• Huntington Theatre Company: Long-established Boston-based regional theater producing a wide subscription season; directly comparable as a fellow regional repertory company in the same metro market serving similar audiences.
• American Repertory Theater (A.R.T.): Cambridge, MA-based repertory theater affiliated with Harvard, producing new work and classics; comparable as a higher-budget repertory company in the immediate Boston metro area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/newrep
• Facebookfacebook.com/newrep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Repertory Theatre