New Jersey Policy Perspective

What New Jersey Policy Perspective does

New Jersey Policy Perspective (NJPP) is a nonpartisan think and do tank founded in 1997 and headquartered in Trenton, New Jersey, that performs independent research and analysis on the state's most pressing policy issues. Its work is organized around four core issue areas — Tax and Budget, Economic Justice, Health, and Immigrants' Rights — and produces a portfolio of publications including research reports and policy briefs, the weekly Friday Facts and Figures newsletter, the multi-year Blueprint for a Strong and Resilient New Jersey, and the annual State of Opportunity Index. The organization supplements research output with convening activities such as the annual Progress Summit and Budget & Brews events, a paid graduate policy fellowship (the Kathy Crotty Fellowship), and direct engagement with New Jersey state legislators through testimony and policy analysis.

NJPP's outputs are distributed through its own website, an email newsletter, and an active social presence spanning Twitter/X, Facebook, Instagram, LinkedIn, and TikTok, reaching policymakers, advocacy organizations, media, and the general public. The organization is affiliated with national state-level policy networks — State Priorities Partnership (SPP) and the Economic Analysis and Research Network (EARN) — and is supported by philanthropic and institutional sponsors including the Robert Wood Johnson Foundation, Geraldine Dodge Foundation, NJEA, Hackensack Meridian Health, and the New Jersey Foundation.

The business model is nonprofit: NJPP is funded by donations, sponsorships, and grants, including tiered event sponsorships under its 'Invest in Progress' program and a board-designated endowment fund (the Kathy Crotty Fellowship Fund) launched to permanently finance its fellowship. A small senior team of policy analysts, a Research Director, and a Vice President overseeing communications deliver the work; customer and audience segments are horizontal — legislators, advocacy coalitions, media, and the general public — rather than a transactional buyer base.

Name

New Jersey Policy Perspective

Legal name

New Jersey Policy Perspective

Website

https://www.njpp.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

New Jersey Policy Perspective is a nonpartisan Trenton-based think tank founded in 1997 that conducts independent research, analysis, and advocacy on New Jersey tax, budget, economic justice, health, and immigrants' rights issues for state legislators, advocacy coalitions, media, and the public.

Ownership category

akta.pro rank

Product category

Public Policy Research

NAICS

Human Rights Organizations (813311), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Policy, Regulatory & Public Affairs Research (BPAHALAF)

akta.pro secondary industries

Public Sector & Policy Consulting (BPAHACAN), Public Health Strategy, Policy & Legislation (HLAJAMAA)

Keywords

• Public policy research
• Think tank advocacy
• Fiscal policy analysis
• Economic justice research
• State budget analysis

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: As a nonprofit think tank, NJPP operates primarily through donations, sponsorships, and grants. The organization solicits support through its 'Invest in Progress' program and receives sponsorship funding for events like the Progress Summit conference.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

New Jersey Policy Perspective performs independent research and analysis on New Jersey's most pressing state policy issues, including tax and budget, economic justice, health care, and immigrants' rights. It publishes policy reports, a weekly newsletter (Friday Facts and Figures), a comprehensive policy roadmap (Blueprint), and an annual index (State of Opportunity Index), and convenes the Progress Summit conference. The organization also runs the paid Kathy Crotty Fellowship for graduate students and provides testimony and commentary to state legislators and the media.

Product overview

New Jersey Policy Perspective (NJPP) is a nonpartisan think and do tank that operates as a research and policy analysis organization rather than a technology product company. The organization offers a portfolio of publications and programs including research reports on state policy issues, the weekly Friday Facts and Figures newsletter, the Blueprint for a Strong and Resilient New Jersey, the State of Opportunity Index, the annual Progress Summit conference, and the Kathy Crotty Fellowship program for graduate students. These products work together to advance economic, social, and racial justice through evidence-based research and strategic communications.

Differentiator

Problem solved

Functional benefit

Products and services

• https://www.njpp.org/publications/ Independent research reports and policy analysis on New Jersey's most pressing state policy issues, produced for policymakers, advocates, and the public.
• https://www.njpp.org/publications/friday-facts-figures/ Weekly email newsletter providing data points, analysis, and commentary on New Jersey's biggest policy debates for subscribers among the public, press, and policy community.
• https://www.njpp.org/publications/blueprint/ Comprehensive NJPP policy roadmap publication outlining statewide policy improvements across NJPP's issue areas.
• https://www.njpp.org/publications/state-of-opportunity-index/ Annual NJPP index that measures and benchmarks opportunity and outcomes across New Jersey communities.
• https://www.njpp.org/join-us/conferences-and-events/ Annual Progress Summit policy conference and other convenings that bring together advocates, policymakers, and experts to discuss New Jersey policy issues.
• https://www.njpp.org/about/crotty-fellowship/ Paid summer fellowship program providing graduate students with an intensive experience in policy analysis and advocacy at NJPP.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• State Priorities Partnership (SPP)coreOthersNational network of state-level policy research organizations focused on economic justice and fiscal policy research. NJPP is listed as an affiliated organization.
• EARN (Economic Analysis and Research Network)coreOthersNetwork of researchers and advocates focused on economic justice issues. NJPP is affiliated with EARN.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Center on Budget and Policy Priorities: National anti-poverty and fiscal policy think tank that operates the State Priorities Partnership network of which NJPP is a member. Highly comparable mission on economic justice and state-level tax/budget research, but operates at national scale rather than single-state focus.
• Economic Policy Institute: National think tank focused on low- and middle-income workers' economic well-being. Operates the EARN network of which NJPP is an affiliate, and shares NJPP's economic justice research orientation at a national scale.
• New America Foundation: National nonpartisan think tank with state policy work on economic mobility, health, and immigration. Comparable mission areas to NJPP but operates across multiple states and at significantly larger scale.
• Brookings Institution: Premier national public policy research organization producing state and federal policy analysis on tax, budget, and economic issues. Indirectly comparable to NJPP through overlapping topic coverage but with vastly larger research staff and endowment.

Direct peers

• Massachusetts Budget and Policy Center: State-level think tank producing research on Massachusetts tax, budget, and economic justice issues, directly comparable to NJPP's model of independent state-level fiscal policy analysis and legislative engagement.
• Pennsylvania Budget and Policy Center: Pennsylvania-focused state policy research organization also affiliated with State Priorities Partnership. Mirrors NJPP's structure: state-level think tank producing tax, budget, and economic justice research for state legislators and advocates.
• California Budget and Policy Center: California state-level budget and tax policy research organization. Same operating model as NJPP — independent research arm providing analysis to state legislators and advocacy coalitions on fiscal and economic issues.
• Connecticut Voices for Children: Connecticut-based independent research and policy organization covering child welfare, health, and economic justice — direct functional peer to NJPP at the state level, with a similar nonpartisan research-and-advocacy model.

Regional players

• New Jersey Institute for Social Justice: New Jersey-based advocacy and research organization focused on racial and social justice. Operates in the same geographic policy ecosystem as NJPP, with overlapping issue areas (criminal justice, economic equity, immigrant rights) but a more litigation/advocacy-driven approach.

Others

• Urban Institute: National research organization producing evidence-based analysis on economic and social policy, including state-level work on health, tax, and opportunity. Comparable research methodology to NJPP but operating as a much larger federally and foundation-funded research enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NJPolicy
• Facebookfacebook.com/njpolicy
• LinkedInlinkedin.com/company/new-jersey-policy-perspective
• Instagraminstagram.com/njpolicy
• TikToktiktok.com/@njpolicy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Policy Perspective