What The Passion Property does

The Passion Property Group (PPG) is an independently owned, family-controlled UK property development and investment company founded in 1989 by brothers Paul and Spencer Seaton, headquartered at Broadwall House, 21 Broadwall, London SE1 9PL. The company specialises in boutique private sale residential developments delivered via new build or refurbishment, primarily in Central London and South East England, targeting preferred sales values of £400–£1,000 per sq.ft within the M25. It operates a dual business model: it develops and sells residential units to affluent private buyers, and it retains a substantial portion of completed units in a long-term investment portfolio that generates recurring rental income from residential, live/work, and commercial tenants across multiple London submarkets including Shoreditch, Wapping, Westminster, Chelsea, Bloomsbury, and Greenwich.

The group's technology stack is conventional for the sector: project delivery is managed in-house from site acquisition through planning, construction, and asset management, supported by Qube Global Cloud (tenant portal) and Fixflo (maintenance requests) for the rental portfolio. Revenue is generated through three streams — one-time proceeds from private unit sales, recurring rental income from the retained portfolio, and value uplift from land acquisition and planning — with no subscription or platform-style recurring contract layer. The customer base is fragmented (private buyers and individual tenants), with a single institutional counterparty disclosed (L&Q Housing Association for a 14-unit affordable housing scheme at Church Road, Mitcham). The company has no public listing, no disclosed external investors, and no public revenue figures.

Name

The Passion Property

Legal name

The Passion Property Group Limited

Website

https://ppg.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

The Passion Property Group is a privately held, family-owned UK developer founded in 1989, delivering boutique residential developments via new build and refurbishment in Central London and the South East, while retaining a substantial portfolio of units for recurring rental income.

Ownership category

akta.pro rank

Product category

Residential Property Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Real Assets — Social Infrastructure / PPP (Schools, Hospitals, Government Facilities) (FSAHAIAH)

akta.pro secondary industry

Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)

Keywords

• Residential property development
• Boutique property development
• Property investment portfolio
• Residential rental management
• Land acquisition services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

Offering type

Services

Revenue model

1. Private Sale Developments: Boutique private sale residential developments via new build or refurbishment, sold to private buyers on completion.
2. Investment Portfolio Rental Income: Substantial property portfolio retained and managed in-house primarily in Central London and throughout UK, generating recurring rental income. Properties retained include residential units, live/work spaces, and commercial units.
3. Land Acquisition and Development: Acquisition of development sites with or without planning permission, adding value through planning process and development expertise before sale or retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Passion Property Group (PPG) develops boutique private sale residential properties through new build and refurbishment across Central London and the UK, with a substantial portfolio retained for rental income. The company acquires development sites with or without planning permission, manages the full development lifecycle from planning through construction, and offers land acquisition services within the M25 area targeting preferred sales values of £400-£1,000 per sq.ft.

Product overview

The Passion Property Group (PPG) is an independently owned property development and investment company specialising in the delivery of boutique private sale residential developments via new build or refurbishment. The company operates a portfolio of core product offerings including boutique private sale developments, with multiple named development projects across Central London and the UK such as South Street Romford (47 apartments), London Road Romford (88 units), Church Road Mitcham (14 apartments), and others spanning locations including Shoreditch, Wapping, Westminster, Chelsea, Greenwich, Brighton, and Reading. PPG complements its development business with land acquisition services seeking residential opportunities within M25, and provides tenant management through a cloud-based tenant portal. A substantial portfolio of properties is retained and managed in-house, primarily in Central London but also throughout the UK, with properties close to local amenities and strong transport links.

Differentiator

Problem solved

Functional benefit

Products and services

• Boutique Private Sale Developments Development and sale of boutique residential properties delivered via new build or refurbishment across Central London and the UK, including one, two, and three-bedroom units, duplexes, lateral penthouses, and bespoke single residences. Properties are marketed directly to affluent private buyers upon completion.
• Investment Portfolio Rental Properties Rental of residential units, live/work spaces, and commercial units from a substantial portfolio retained and managed in-house primarily in Central London and throughout the UK, generating recurring rental income.
• Land Acquisition Services Proactive sourcing and acquisition of residential development sites within the M25 area, deliverable via new build, conversion or refurbishment, with ability to purchase sites with or without planning permission. Preferred sales values between £400-£1,000 per sq.ft. Joint ventures and partnerships welcomed with landowners and contractors.
• Tenant Portal Cloud-based tenant management portal providing tenant communications and online maintenance request submissions for residents of PPG-managed rental properties.
• Property Management Services Day-to-day management of retained rental portfolio properties by an in-house property management team, including tenant liaison, maintenance coordination, and accounting support.

Quantifiable outcome

• 100% units sold within record timings (Sidmouth Street, Bloomsbury)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• L&Q Housing AssociationcoreStrategic or Co-development PartnerStrategic partnership with L&Q Housing Association for delivery of affordable housing. At Church Road, Mitcham, contracts exchanged for delivery of 14 one and two bedroom apartments as 100% affordable housing scheme. L&Q provides housing association partnership while PPG handles development and construction. Anticipated completion May 2022.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• L&Q: One of the UK's largest housing associations and PPG's strategic affordable-housing partner on Church Road, Mitcham; relevant as a counterparty and as a comparable affordable housing deliverer.

Emerging players

• Audley Group: Boutique developer-operator of luxury retirement communities combining development with long-term operational retention — comparable boutique-develop + retain model, different end customer.
• Pocket Living: London-focused developer of compact homes for first-time buyers, with significant affordable and intermediate housing delivery — adjacent in geography and product, with overlap in affordable housing partnerships.

Broad incumbents

• Crest Nicholson: UK housebuilder with a substantial London division (where PPG's Design Executive Nick Beard previously served as Senior Design Manager) — comparable in residential design and delivery, broader geographic footprint.
• St George (Berkeley Group): Berkeley Group's London-focused residential arm developing large-scale mixed-use schemes across the capital; comparable product category and geography, though substantially larger.
• Barratt London: London division of the UK's largest housebuilder, active across the same London submarkets; comparable customer and product, but at materially larger scale.

Direct peers

• Telford Homes: London-focused residential developer building homes for sale and rent across the capital; comparable in geography, customer segment and product mix.
• Mount Anvil: London-based residential developer focused on boutique new-build and mixed-use schemes in prime London locations — closely comparable business model, scale and customer base to PPG.
• Helical plc: London-centred property developer and investor active in mixed-use redevelopment — comparable scale, geography and dual develop-and-hold model.
• Inland Homes: UK-focused residential developer concentrating on brownfield and regeneration sites around London and the South East — comparable boutique-developer profile and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-passion-property-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Passion Property