Aprofam

What Aprofam does

Aprofam (Asociación Pro Bienestar de la Familia de Guatemala) is a private nonprofit healthcare association founded in 1964 and headquartered in Guatemala City. It operates the largest sexual and reproductive health (SRH) focused care network in Guatemala, comprising 22 physical facilities (clinics and hospitals) distributed across the country plus 5 mobile health units (Unidades Móviles de Salud) that reach underserved regions in the North, West, Central-South, and East. Service lines span outpatient specialty consultations (internal medicine, pediatrics, gynecology, nutrition, traumatology), 24-hour hospitalization, clinical laboratory, diagnostic imaging (digital X-ray, ultrasound, CT, MRI, Doppler), pharmacy, vaccinations (Gardasil 9, COVID-19 antigen testing with at-home collection), and family planning including contraceptive methods, vasectomies, and laparoscopic sterilization.

The underlying technology stack is conventional healthcare IT rather than AI-enabled. Core digital infrastructure includes the Gestor de Citas online appointment system (gcitas.aprofam.org.gt) for self-serve booking with online debit/credit card payments, a digital Patient Registration system capturing demographic and ethnicity data, and digital radiography equipment. Distribution combines physical clinics, mobile units, an online portal, a 1586 call center, WhatsApp (+502 2321 0033), and community channels including a volunteer promoter network and participation in events such as the Media Maratón de Cobán.

Aprofam's business model is a cross-subsidized nonprofit structure: revenue is generated from patient fees for clinical services (consultations, diagnostics, hospitalization, pharmacy, vaccinations), which funds free or low-cost care for vulnerable and marginalized populations. The social-program layer is supported by international donor funding, notably She Decides via IPPF/Canada (mobile unit staffing, 2018) and the Bergstrom Foundation (2022 vasectomy campaign), and is reinforced by policy influence through Technical Secretariat roles in Mesa Niña and the Comisión Nacional de Aseguramiento de Anticonceptivos (CNAA). The organization is governed by a nine-member volunteer Board of Directors elected in March 2022, and its primary customer segments are vulnerable and marginalized populations, adolescents and youth, women, and men across Guatemala.

Name

Aprofam

Legal name

Asociación Pro-Bienestar de la Familia de Guatemala

Website

https://aprofam.org.gt

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aprofam is a Guatemalan nonprofit healthcare association operating 22 clinics and hospitals plus 5 mobile health units, delivering sexual and reproductive health, diagnostic, hospital, and pharmacy services to vulnerable populations, adolescents, women, and men across Guatemala.

Ownership category

akta.pro rank

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Services Revenue: Revenue generated from patient fees for medical consultations, laboratory tests, diagnostic imaging (X-rays, ultrasounds, CT scans, MRI), hospital services, vaccinations (Gardasil 9), COVID-19 testing, and pharmaceutical sales. This revenue supports free and low-cost services for vulnerable populations.
2. Social Program Funding: Support from international organizations and donors for the execution of social programs focused on sexual and reproductive health, adolescent education, community outreach, and advocacy. Funding sources include Canada/She Decides/IPPF, Bergstrom Foundation, and other national/international organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Aprofam provides integrated sexual and reproductive healthcare services across Guatemala through a network of 22 physical clinics and hospitals plus 5 mobile health units. Its service portfolio spans family planning and contraceptive methods, obstetric and gynecological care, pediatric consultations, men's health screening, vaccinations (Gardasil 9 and COVID-19 antigen testing), diagnostic imaging (digital X-ray, ultrasound, tomography, MRI, Doppler), clinical laboratory, 24-hour hospitalization, and pharmacy services, complemented by community-based Comprehensive Sexuality Education (EIS) and policy advocacy.

Product overview

Aprofam (Asociación Pro Bienestar de la Familia de Guatemala) operates as a healthcare network offering integrated health services through a platform of 22 facilities (10 hospitals and 12 clinics) across Guatemala. The core offering centers on sexual and reproductive health services including family planning, contraceptive methods, obstetric care, and vaccinations (Gardasil 9, COVID-19). Diagnostic capabilities encompass clinical laboratory, digital X-ray, ultrasound imaging, and antigen testing. Supporting infrastructure includes an online appointment scheduling system (Gestor de Citas), patient registration, and pharmacy services. The organization extends its reach through mobile health units and community programs including comprehensive sexuality education, voluntary promoter networks, and policy advocacy. Together these services function as a unified healthcare delivery network rather than discrete product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitalización
• Laboratorio Clínico
• Clínica de Especialidades
• Diagnóstico por Imagen
• Métodos Anticonceptivos
• Rayos X Digitales
• Ultrasonidos
• Pruebas de Antígeno COVID-19
• Gardasil 9 (HPV vaccination)
• Unidades Móviles de Salud
• Gestor de Citas (Online Appointment Scheduling)
• Farmacia
• Consulta Pediátrica
• Control Prenatal
• Salud Masculina
• Programa de Adolescentes (Educación Integral en Sexualidad - EIS)
• Red de Promotores Voluntarios
• Advocacy Program

Quantifiable outcome

• 106,943 couple-years of protection delivered through family planning services (2018)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Sports & MarketingminorGTM or Marketing Partner · 1 January 2022Sports & Marketing, the organizers of the Media Maratón Internacional de Cobán, approved APROFAM's participation in the 2022 edition of the event, allowing APROFAM to set up a health point during the marathon.
• Mesa Niña (Technical Secretariat)coreStrategic or Co-development PartnerAPROFAM holds the Technical Secretariat of the Mesa Niña, influencing the national agenda on sexual and reproductive health and children's rights.
• PLANEAcoreStrategic or Co-development PartnerAPROFAM is a member of PLANEA, a coalition influencing sexual and reproductive health policy at the national level.
• Comisión Nacional de Aseguramiento de Anticonceptivos (CNAA)coreStrategic or Co-development PartnerAPROFAM holds the Technical Secretariat of the CNAA, contributing to national contraceptive procurement and access policies.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Hospital Roosevelt (Guatemala): Major national public referral hospital in Guatemala City offering general and specialty care including maternal/child health. Comparable to Hospital General San Juan de Dios as a public-sector competitor in the same geography.
• Hospital General San Juan de Dios (Guatemala): Largest public hospital in Guatemala providing broad inpatient/outpatient services including OB/GYN and pediatrics. Represents the public-sector incumbent against which APROFAM competes for paying patients and donor-funded free-service delivery.
• MSI Reproductive Choices (Marie Stopes International): Global SRH nonprofit operating in 37+ countries with a broader geographic and service footprint than APROFAM. Comparable core service offering (family planning, contraception, OB/GYN) but at much larger scale and with for-profit-style operational efficiency programs (MSI Ladies, BlueStar).
• IGSS (Instituto Guatemalteco de Seguridad Social): Guatemala's social security institute providing subsidized healthcare to formal-sector workers and dependents, including OB/GYN, pediatrics, and family planning. Represents the principal public-insurance incumbent for paid clinical services in APROFAM's core market.

Regional players

• ADOPLAFAM (Asociación Dominicana de Planificación Familiar): Dominican Republic IPPF affiliate delivering SRH and family planning services through clinics and community outreach in a Latin American/Caribbean context. Comparable nonprofit model serving a similar demographic profile to Guatemala.

Others

• International Planned Parenthood Federation (IPPF): Global umbrella federation of which APROFAM is the Guatemalan member association; IPPF provides funding, clinical standards, and contraceptive supply chains. Not a direct competitor but a key funding/ecosystem partner that shapes APROFAM's operating model.

Direct peers

• INPPARES (Instituto Peruano de Paternidad Responsable): Peruvian IPPF-affiliated SRH provider offering family planning, contraception, and reproductive health services through clinics and community programs. Comparable service mix and Latin American nonprofit delivery model.
• Mexfam (Fundación Mexicana para la Planeación Familiar): Mexican IPPF affiliate operating family planning clinics, adolescent sexuality education, and community health programs. Closest geographic and demographic analogue to APROFAM, with the same nonprofit clinic-plus-mobile-unit model targeting low-income and adolescent populations.
• Profamilia (Asociación Pro-Bienestar de la Familia Colombiana): Direct peer: IPPF-affiliated nonprofit in Colombia that delivers sexual and reproductive health services, family planning, contraception, and OB/GYN care through a national clinic network under a similar Pro-Familia branding heritage. Directly comparable mission, funding model, and service mix.
• BEMFAM (Bem-Estar Familiar no Brasil): Brazilian IPPF affiliate operating one of the largest SRH clinic networks in Latin America, offering contraception, OB/GYN, and adolescent education. Comparable mission, service portfolio, and cross-subsidy operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/Aprofam
• Facebookfacebook.com/aprofam
• LinkedInlinkedin.com/company/aprofam

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Aprofam