What Compero does

Compero AG is a Berlin-based independent insurance broker (Versicherungsmakler) operating under a §34d Abs. 1 GewO permit (registration D-58MY-CEIRA-57) with approximately 150 employees. Founded in 2008 and led by Vorstand Kurt Urbach since 2017, the company is structured as a private German Aktiengesellschaft with no disclosed funding, parent company, or acquisition history. Its core product surface comprises four coordinated offerings: compero24.de, an online comparison portal for individual consumers and corporate employee benefit schemes with phone-based personal consultation; the Makler Portal, a service platform for independent insurance brokers providing data archiving, comparison software, and commission/courtage calculation; the compero Partner network, which grants partner brokers access to bulk purchasing power, secure data archiving, specialist support, and Haftungsdach or Poolpartnerschaft structures; and Luftfahrtmakler, a specialized aviation insurance vertical covering pilots, aircraft, and airfields.

The underlying technology is described as web-based platforms — the comparison portal, the broker service portal, and an archive system — with no proprietary features, APIs, SDKs, or mobile applications disclosed in the available sources. The technology stack is limited to standard cookie usage and web server log analytics, and no integrations or AI/ML capabilities are documented.

Compero AG earns revenue primarily through insurance brokerage commissions (Courtage/Provision) paid by product providers on placed policies, with a secondary commission calculation service embedded in the Makler Portal. Pricing is not publicly disclosed; the consumer-facing portal determines pricing via the underlying insurance products, while the broker channel operates on partner-level service tiers. Go-to-market is multi-channel: direct-to-consumer via compero24.de with telephone sales support, indirect through independent brokers via the Makler Portal and Partner network, and vertical-specialist via Luftfahrtmakler.de for aviation. All operations are concentrated in the German domestic market, and the company holds GDPR and EU Transparenz-Verordnung (2019/2088) compliance certifications relevant to its regulated financial services activity.

Name

Compero

Legal name

compero AG

Website

https://comperoag.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Compero AG is a Berlin-based independent insurance broker operating a multi-channel platform — including a consumer comparison portal, a broker service portal, a partner network, and an aviation insurance vertical — that serves individual consumers, independent brokers, and aviation clients across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: ComperoAG operates as an independent insurance broker (Versicherungsmakler) registered under §34d Abs. 1 GewO. The company earns commissions (Courtage/Provision) from insurance product providers for placing insurance policies. The Makler Portal also offers a commission calculation service, suggesting commission handling is a core revenue mechanism.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Compero AG is an independent insurance broker (Versicherungsmakler) that places insurance and pension products from multiple providers on a commission basis. The company operates four distinct offerings: the compero24.de online comparison portal for end customers, the Makler Portal service platform for independent brokers, the compero Partner network program, and the Luftfahrtmakler aviation insurance specialist. It combines digital self-service with personal telephone consultation to deliver insurance and financial services across Germany.

Product overview

Compero AG operates a multi-product platform for the insurance and financial services sector. The offering consists of four distinct products: compero24.de (an online comparison portal for insurance and pension solutions enabling direct online purchase with telephone support), Makler Portal (a service platform for independent insurance brokers providing data outsourcing, comparison software, and commission tools), compero Partner (a partnership network offering bulk purchasing benefits, data archiving, and broker support services), and Luftfahrtmakler (a specialized aviation insurance broker covering pilots, aircraft, and airfields). The company positions itself as an independent broker offering a 360-degree insurance and financial services portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• compero24.de: Online comparison portal offering affordable insurance and retirement solutions with special conditions for customers, intermediaries, and employee business. Features personal telephone consultation.
• compero Makler Portal
• compero Partner
• compero Luftfahrtmakler

Products and services

• compero24.de Online comparison portal offering price-competitive insurance and pension solutions with special conditions for end customers, intermediaries, and company employee benefit programs. Supports online purchase with personal telephone consultation.
• Makler Portal Service platform for independent insurance brokers providing infrastructure for data outsourcing, secure archiving, quote and comparison software, information and archive systems, and commission/courtage calculation solutions.
• compero Partner Partner network program for insurance brokers offering access to bulk purchasing group prices, secure data archiving, specialist support for complex client questions, and Haftungsdach (liability umbrella) or Poolpartnerschaft (pool partnership) options.
• Luftfahrtmakler Specialized aviation insurance brokerage offering comprehensive coverage solutions for pilots, aircraft, and complete airfields, backed by specialist underwriting expertise in aviation risk.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Finanzcheck.de: German online insurance and financial product comparison platform (now part of the Clark group) serving consumers seeking price comparison for insurance and loan products. Operates a comparable online insurance comparison distribution model in Germany.
• Check24: Germany's largest multi-line insurance and financial product comparison portal, directly competing with compero24.de for individual consumer and corporate employee benefit placements. Operates a similar online comparison plus phone-consultation hybrid model within the same German market.
• Verivox: German consumer comparison portal for insurance (health, life, property), energy, and telecom serving the same self-service comparison market as compero24.de. Operates under a comparable brokerage/commission revenue model for insurance placements in Germany.
• MLP SE: Publicly listed German financial advisor and multi-line insurance broker providing consulting-based brokerage across insurance, pension, and wealth products. Operates a similar independent multi-line broker model in Germany with comparable customer segments.
• Hypoport (Dr. Klein): Publicly listed German broker platform operator whose Dr. Klein subsidiary provides comparison software, broker infrastructure, and financial product distribution services to independent brokers. Closely comparable to Compero's Makler Portal broker infrastructure offering.

Emerging players

• Clark: German digital insurance broker offering an app-based experience for personal insurance management and aggregation. An emerging insurtech player challenging traditional broker intermediaries with a fully digital distribution approach in the same German market.

Broad incumbents

• Allianz Germany: German operations of Allianz SE - the largest German insurance group - distributing through direct, broker, and agent channels across property-casualty, life, and health lines. A broad incumbent offering overlapping products to similar customer segments.
• HUK-COBURG: One of Germany's largest mutual insurers with significant direct sales and broker relationships across multiple insurance lines. A broad incumbent in the German insurance market offering comparable product categories through traditional and digital channels.
• Zurich Germany: Major international insurer operating in Germany with significant broker and direct-to-consumer offerings across multiple insurance lines. A broad incumbent serving the German market with comparable insurance products through similar distribution partners.
• Swiss Life Select Germany: German financial advisor and insurance broker network operated by Swiss Life, providing multi-line insurance and financial product placement through a distributed network of independent advisors. Operates a comparable financial advisor/broker distribution model serving German consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/compero-AG-199968473415441

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compero